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Homepage We conduct customer research, evaluates web analytics insights, and reports real findings based on UX and conversion problems. With our “Agile Marketing” approach, we will help you increase website traffic, average order value and repeat customers to improve the bottom line of your business. Customer-Focused Digital Marketing Optimization Consultancy Increase average Order Value, Repeat customers Customer Research Do you know why customers should buy from you instead of your competitors? Are you aware of all the pain points stopping customer purchase on your website? We research your target customers' behaviour, motivation and purchase decision process to help you answer these (and many other) questions. More about User Experience Strategy Have you thought about what digital strategy you will need? We develop digital marketing strategies to increase your total customer base through effective acquisition, retention and loyalty. More about Digital Strategy Analytics and Retention We gather insights and create attribution models to optimize your marketing budget in a cost effective manner and guarantee maximum ROI. Conversion optimization is dependent on your company- and product-level value proposition. Increasing your customer base and market share is possible through effective customer acquisition, audience interaction and customer engagement strategies. We start with a detailed situation analysis of your business to understand your current digital marketing structure. We collaborate with you to create a vision of what you hope to achieve which feeds into developing your overall digital strategy and picking complementary tactics to achieve your business objectives. We help lead generation and e-commerce websites improve online customer experience by reducing website bounce rates within the conversion funnel. We create frictionless landing pages which communicate effective value proposition and map out websites to lead the user seamlessly to the end purchase point. Our Agile Digital Marketing Optimisation We adopt agile project management techniques to deliver your digital marketing strategies because this guarantees maximum benefits in both output, flexibility and cost. We continuously conduct usability audits using a mix of Scrum and Kanban as a means to reduce wastage of customer interactions with your website and improving the overall website user experience. Full Website Optimzation We identify poorly performing landing pages using a combination of SEO, UX and customer persona development in our unique framework. Web Analytics Start your optimization efforts by identifying the user journey paths that lead to conversion on your website. We can reduce website bounce rate. User Experience. We optimze your web marketing by conducting regular user testing to understand what users expect from your web properties and which elements they like or don't like. Most importantly, we can help you identify which aspects of the website create obstacles to customers completing their purchasing journey, so that these can be eliminated and the overall website conversion improved. We help you increase online sale and revenue Converting website visitors into first-time customer and retaining them in order to achieve an increased customer lifetime value is the core of our services to clients. The psychology of conversion is based on the understanding of how people make purchase decisions online and the factors that contribute to this process. Using a blend of qualitative and quantitative insights, we develop a conversion framework unique to your audience personas which helps to generate improvement in your revenue streams. Benefits of Our Digital Marketing Services Increased website sales Improved funnel and shopping cart completion rate Increased average order value Improved customer retention Increased customer life time value Reduced website bounce.exit rate Increased website engagement 3 reasons your optimisation project will succeed 1 Successful track record. We have been an industry consulting expert for more than a decade, working on multinational B2B and B2C websites. Our portfolio includes work on multimillion dollar websites across a range of continents. 2 Industry Certifications We are certified by Google as Web Analytics consultants and have User Experience certifications, alongside the Interaction Design Foundation certifications, which validate our UX and analytics expertise. We are also certified in Landing page optimization and Value proposition development, amongst other industry certifications. 3 Entrepreneurs by birth A common saying says "It takes one to know one”. We are serial entrepreneurs with investment assets in other sectors as a result of the success of our client relationships. We will work on your digital optimization campaign like it was our own, which guarantees our total devotion. Website Optimization Services Do you want to understand how to generate more revenue from your website through conversion optimization? Objectives and benefits of Our Website Optimization services We work with you to develop your company and product value proposition and integrate the output into your homepage, category pages and customer checkout funnel flow. You business will benefit from the following: Improved web analytics setup and usage to gather detailed insights Understanding your website visitors needs and motivations to purchase the products you are offering Influencing and persuading your customers to convert and buy again (and again, and again) Improved overall sales performance Web Optimisation for repeat customers Repeat customers are more cost effective to sell to and more likely to provide more marketing to other potential customers through word of mouth. The 80/20 rule states that 80% of website sales revenue comes from existing customers while 20% sales is attributed to new customers. Do you need help with the following:? Increase average order value from existing customers. Improve how you cross-sell your product and services to repeat customers. Increase customer live time value of existing customers? How you can improve your website sales and revenue We can help you develop and implement a conversion optimization strategy to increase your sales revenue. Contact Us via email or call the number below Web Analytics Services Data from your web analytics helps you understand your customers' interaction with and path through your website. Objectives and benefits of Our Web Analytics Services We help you collect detailed information from your web analytics to assist your overall digital strategy and budget planning. What benefits do you expect from our web analytics data? We set up e-commerce tracking to measure the number of transactions and revenue your website generates. We create custom reports, campaign tracking and user behavior flow on your website. We set up goals and conversion funnels to visualize and optimize customer purchase journey. Analytics installation and configuration to align with your marketing strategy We tailor the analytics to your specific requirements and work with you to setup data reporting which provides detailed information about customers' buying journeys on your website and mobile apps. This empowers you to make informed business decisions that deliver on your overall business strategy. How you can improve your website analytics strategy We provide bespoke analytics consulting to meet your specific requirements. This includes coaching and training your staff to develop your in-house analytics capabilities. Contact Us via email or call the number below. User Experience We help you create great user experience through detailed user research and effective information architecture. Objectives and benefits of our User Experience Services Does your website structure and content satisfy your customers' expectations? We will help you reduce your website usability issues and eliminate information overload which reduces conversion. We can help you increase your website sales though the following UX strategies: We conduct usability testing to gather qualitative data that cannot be provided by analytics tools. The insights generated are then used to redesign your entire website and/or specific landing pages. We work with you to evaluate how well your website navigation encourages customer journey towards website sales. We then advise on any changes needed to help you structure your content layout to match the information needs of your customer purchase decisions. We also work with you to understand your competitors. Using qualitative research, we gather positive insights from your competitors to help you increase your market share. Customer Experience and User Experience What is the persona profile of your target audience? We help you develop customer personas based on real information obtained through user research. We also work with you to understand your users' behaviours, their emotional and content needs as they relate to your product and services, with the focus on reducing exit barriers in their purchase journey. How you can improve your website user experience We provide usability test reports and funnel diagrams to explain why users do or don't convert on your website. Contact Us via email or call the number below. Digital Strategy We help you get better results from your marketing tactics using core digital channels, web analytics and UX to improve your online sale performance. Have you reviewed the effectiveness of your digital marketing strategy? We evaluate your digital marketing goals, objectives and tactics to set up a structured agile marketing strategy process. The key performance indicators for effective agile marketing strategy are: Creating long-term and broad organizational goals to improve performance KPIs Creating a vision statement with specific targets towards increasing the return on investment of your marketing cost. Set up your digital marketing plan, customer acquisition and retention and expansion of existing customer base. We work closely with you and your existing team to establish all of these KPIs. How you can develop your digital marketing strategy We provide digital marketing planning support and training to help your manage your individual requirements. Contact Us via email or call the number below.