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We conduct customer research, evaluates web analytics insights, and reports real findings based on UX
and conversion problems. With our “Agile Marketing” approach, we will help you increase website traffic,
average order value and repeat customers to improve the bottom line of your business.
Customer-Focused Digital Marketing Optimization Consultancy
Increase average Order Value, Repeat customers
Customer Research
Do you know why customers should buy from you instead of your competitors? Are you aware of all the
pain points stopping customer purchase on your website? We research your target customers' behaviour,
motivation and purchase decision process to help you answer these (and many other) questions.
More about User Experience
Strategy
Have you thought about what digital strategy you will need? We develop digital marketing strategies to
increase your total customer base through effective acquisition, retention and loyalty.
More about Digital Strategy
Analytics and Retention
We gather insights and create attribution models to optimize your marketing budget in a cost effective
manner and guarantee maximum ROI.
Conversion optimization is dependent on your company- and product-level value proposition. Increasing
your customer base and market share is possible through effective customer acquisition, audience
interaction and customer engagement strategies. We start with a detailed situation analysis of your
business to understand your current digital marketing structure. We collaborate with you to create a vision
of what you hope to achieve which feeds into developing your overall digital strategy and picking
complementary tactics to achieve your business objectives.
We help lead generation and e-commerce websites improve online customer experience by reducing
website bounce rates within the conversion funnel. We create frictionless landing pages which
communicate effective value proposition and map out websites to lead the user seamlessly to the end
purchase point.
Our Agile Digital Marketing Optimisation
We adopt agile project management techniques to deliver your digital marketing strategies because this
guarantees maximum benefits in both output, flexibility and cost.
We continuously conduct usability audits using a mix of Scrum and Kanban as a means to reduce wastage
of customer interactions with your website and improving the overall website user experience.
Full Website Optimzation
We identify poorly performing landing pages using a combination of SEO, UX and customer persona
development in our unique framework.
Web Analytics
Start your optimization efforts by identifying the user journey paths that lead to conversion on your website.
We can reduce website bounce rate.
User Experience.
We optimze your web marketing by conducting regular user testing to understand what users expect from
your web properties and which elements they like or don't like. Most importantly, we can help you identify
which aspects of the website create obstacles to customers completing their purchasing journey, so that
these can be eliminated and the overall website conversion improved.
We help you increase online sale and revenue
Converting website visitors into first-time customer and retaining them in order to achieve an increased
customer lifetime value is the core of our services to clients. The psychology of conversion is based on the
understanding of how people make purchase decisions online and the factors that contribute to this
process. Using a blend of qualitative and quantitative insights, we develop a conversion framework unique
to your audience personas which helps to generate improvement in your revenue streams.
Benefits of Our Digital Marketing Services
Increased website sales
Improved funnel and shopping cart completion rate
Increased average order value
Improved customer retention
Increased customer life time value
Reduced website bounce.exit rate
Increased website engagement
3 reasons your optimisation project will succeed
1 Successful track record.
We have been an industry consulting expert for more than a decade, working on multinational B2B and
B2C websites. Our portfolio includes work on multimillion dollar websites across a range of continents.
2 Industry Certifications
We are certified by Google as Web Analytics consultants and have User Experience certifications,
alongside the Interaction Design Foundation certifications, which validate our UX and analytics expertise.
We are also certified in Landing page optimization and Value proposition development, amongst other
industry certifications.
3 Entrepreneurs by birth
A common saying says "It takes one to know one”. We are serial entrepreneurs with investment assets in
other sectors as a result of the success of our client relationships. We will work on your digital optimization
campaign like it was our own, which guarantees our total devotion.
Website Optimization Services
Do you want to understand how to generate more revenue from your website through conversion
optimization?
Objectives and benefits of Our Website Optimization services
We work with you to develop your company and product value proposition and integrate the output into
your homepage, category pages and customer checkout funnel flow. You business will benefit from the
following:
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Improved web analytics setup and usage to gather detailed insights
Understanding your website visitors needs and motivations to purchase the products you are
offering
Influencing and persuading your customers to convert and buy again (and again, and again)
Improved overall sales performance
Web Optimisation for repeat customers
Repeat customers are more cost effective to sell to and more likely to provide more marketing to other
potential customers through word of mouth.
The 80/20 rule states that 80% of website sales revenue comes from existing customers while 20% sales is
attributed to new customers. Do you need help with the following:?
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Increase average order value from existing customers.
Improve how you cross-sell your product and services to repeat customers.
Increase customer live time value of existing customers?
How you can improve your website sales and revenue
We can help you develop and implement a conversion optimization strategy to increase your sales
revenue.
Contact Us via email or call the number below
Web Analytics Services
Data from your web analytics helps you understand your customers' interaction with and path through your
website.
Objectives and benefits of Our Web Analytics Services
We help you collect detailed information from your web analytics to assist your overall digital strategy and
budget planning. What benefits do you expect from our web analytics data?
We set up e-commerce tracking to measure the number of transactions and revenue your website
generates.
We create custom reports, campaign tracking and user behavior flow on your website.
We set up goals and conversion funnels to visualize and optimize customer purchase journey.
Analytics installation and configuration to align with your marketing strategy
We tailor the analytics to your specific requirements and work with you to setup data reporting which
provides detailed information about customers' buying journeys on your website and mobile apps. This
empowers you to make informed business decisions that deliver on your overall business strategy.
How you can improve your website analytics strategy
We provide bespoke analytics consulting to meet your specific requirements. This includes coaching and
training your staff to develop your in-house analytics capabilities.
Contact Us via email or call the number below.
User Experience
We help you create great user experience through detailed user research and effective information
architecture.
Objectives and benefits of our User Experience Services
Does your website structure and content satisfy your customers' expectations? We will help you reduce
your website usability issues and eliminate information overload which reduces conversion. We can help
you increase your website sales though the following UX strategies:
We conduct usability testing to gather qualitative data that cannot be provided by analytics tools. The
insights generated are then used to redesign your entire website and/or specific landing pages.
We work with you to evaluate how well your website navigation encourages customer journey towards
website sales. We then advise on any changes needed to help you structure your content layout to match
the information needs of your customer purchase decisions.
We also work with you to understand your competitors. Using qualitative research, we gather positive
insights from your competitors to help you increase your market share.
Customer Experience and User Experience
What is the persona profile of your target audience? We help you develop customer personas based on
real information obtained through user research. We also work with you to understand your users'
behaviours, their emotional and content needs as they relate to your product and services, with the focus
on reducing exit barriers in their purchase journey.
How you can improve your website user experience
We provide usability test reports and funnel diagrams to explain why users do or don't convert on your
website.
Contact Us via email or call the number below.
Digital Strategy
We help you get better results from your marketing tactics using core digital channels, web analytics and
UX to improve your online sale performance.
Have you reviewed the effectiveness of your digital marketing strategy?
We evaluate your digital marketing goals, objectives and tactics to set up a structured agile marketing
strategy process. The key performance indicators for effective agile marketing strategy are:
Creating long-term and broad organizational goals to improve performance KPIs
Creating a vision statement with specific targets towards increasing the return on investment of your
marketing cost.
Set up your digital marketing plan, customer acquisition and retention and expansion of existing customer
base.
We work closely with you and your existing team to establish all of these KPIs.
How you can develop your digital marketing strategy
We provide digital marketing planning support and training to help your manage your individual
requirements.
Contact Us via email or call the number below.