Download Business Communication

Unit: 1
Business Communication
What is Communication?
• The origin of word “communication”
is formulated from the Latin
expression, which means to
exchange, share, talk, relate,
transmit, and share information.
Communication is summation of
everything, through which a person
creates an understanding of his
message in the mind of another.
What is Business Communication?
• Business communication is the
giving and receiving of feedback
between individuals which is
demanding and because of these
companies have competitive
advantage.
Importance of communication
Today’s competitive environment is a lot
challenging due to the diversity, which
has taken place in the environment
Effective Communication
• The ability to solve the problem
having strong decision making skills.
• Be proactive when problems arise.
• Expand your vision and productivity,
and steadily execute your strategies.
Cont…
• Try to make stronger business
relationships.
• Use professional background for
business presentation.
• Effective communication leads
toward higher employee satisfaction,
and lower employee turnover.
Communication Process
Communication Process
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Source
Message
Encoding
Channel
Decoding
Receiver
Feedback
Context
Source
Before speaking or conveying
any message you really need to
know why you are
communicating. Is your message
is clear and concise? You have
to be confident enough that the
message you’re conveying is
valuable and accurate.
Message
The message is the data that you
want to convey.
Encoding
• Encoding is the process of
transferring the message that you
want to convey properly and
correctly decoded at the other end.
The clearness of message is all
depend on your ability to transfer
information simply and concisely.
You need to eradicate the sources of
confusion e.g.: Negative perception,
cultural issues, and unclear
information.
Channel
• Information is obviously transfer
through channels, which
involves verbal channel e.g.
telephone, face-to-face meetings,
and videoconference. The
written channel is comprised of
memos, letters, reports, and
email.
Decoding
• Encode meanings clearly alone
is not just everything, in order to
decode the message you need to
carefully read and listen actively.
The perplexity often arises from
the errors while encoding, but in
some cases if the decoder
doesn’t have adequate
knowledge to comprehend the
meanings.
Receiver
• The person who receives the
meaning is said to be a receiver.
When you deliver message you
need to keep in mind the target
audience should comprehend it
in a positive way. Your message
should be crystal clear that
wouldn’t influence any
pessimism in receivers mind.
Feedback
• When we convey message we
probably get feedback, in term of
verbal and nonverbal reactions to
our conveyed meaning.
Context
• The context includes your
surrounding such as societal
culture, international culture,
corporate culture, and so on. It is
the state in which your message
is conveyed is said to be a
context.
Types of communication
• Verbal
• Nonverbal
Verbal communication
Written-It includes report writing, proposals,
memos, letter, application, etc.
Oral-It comprises of spoken words that one
person deliver to another person.
Email-Now-a-days with the help email people
can send their messages within no time.
Nonverbal communication
• Body language: Body language
communicates through physical actions
• Eye contact: Eyes usually tell much as compare
to other facial expressions.
• Posture: Posture is the way a person carry
himself. The way he sits, lean, slouch, etc.
• Facial expression: It includes emotions such as
joy, anger, interest, confusion, fear, sorrow,
annoyance, surprise, hatred, etc.
• Smell and Touch: Fragrances also play an
important role for instance: whenever I wear Nina
Ricci I remember my first date
• Gesture: The movement of hands, head, arms,
torso, and legs are different gesture.
• Sign language: Signs also play a significant role
in communicating the message
• Paralanguage: Para means like, this like language
includes pitch variation, emphasis on words, accent,
hesitation, volume, tempo and pause.
Today we discussed:
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Communication
Business communication
Importance of communication
Effective communication
Process of communication
Types of communication
References
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Courtland L. Bovee & John V. Thill. Business communication. Fourth
Edition Published by: Prentice hall
G. T Vardaman & PB Vardaman (1973). COMMUNICATIONS IN
MODERN ORGANIZATIONS. John Wiley & Sons,Inc New York, pp. 516
J Weedman (1992). Informal and formal channels in boundaryspanning communication. Available at.
<http://www3.interscience.wiley.com/journal/10049660/abstract>
[Accessed on 21 August 2011]
RA Bauer (1953). Word-of-Mouth Communication in the Soviet Union.
Available at.
<http://poq.oxfordjournals.org/content/17/3/297.abstract> [Accessed
on 22 August 2011]
RHG Chan & MR Mann (1985). Interactive communication channel.
Available at.
< http://www.google.com.pk/patents?hl=en&lr=&vid=USPAT4546429&i
d=dyYuAAAAEBAJ&oi=fnd&dq=The+Communication+Channels&prints
ec=abstract#v=onepage&q=The%20Communication%20Channels&f=
false> [Accessed on 22 August 2011]