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How did you get your views on abortion issue?
How did you get your views on politics
How did you get your views on clothes
How did you get your views on the poor
How did you get your views on people from foreign countries in the USA
How did you get your views on school
How did you get your views on taxes
How did you get your views on illegal drugs
How did you get your views on alcohol
How did you get your views on chocolate
A.
B.
C
The red headings on pages 460-461 provide the
answers to these pictures.
D.
E
The Development of Attitudes Page 460-461
(Your own examples here please.)
x-Conditioning-Reinforcement
x-Observational Learning-Acquiring attitudes by watching others.
x-Cognitive evaluation-
x-Cognitive anchors-
x- Attitudes-
Behavior and Attitudes
Polling data
The link between attitudes and behavior is not always strong.
-Cigarettes
-Alcohol
- Drinking and driving
WHEN ATTITUDES PRECEDE BEHAVIOR
A. You are more likely to match your attitudes and behaviors when they are more specific
Book says: exercise to prevent heart disease = more frequent exercise.
healthy lifestyle prevents heart disease =exercise not likely as
frequent.
B. You are more likely to match your attitudes and behaviors when you have a vested interest.
Example: If taxes are a big deal to you and taxes is a major election
issue, you're more likely to go vote.
C. You are more likely to match your attitudes and behaviors when you verbalize and repeat them.
Example: This makes the attitude come to mind quickly
D. You are more likely to match your attitudes and behaviors when you are emotionally involved.
Example: Animal rights activitst
WHEN ATTITUDES FOLLOW BEHAVIOR
Behavior is first then comes a shift in attitude when.....
You behave in ways that go against your attitudes.
This is called x-cognitive dissonance.- People are uncomfortable when there is a contradiction between attitudes and
behaviors.
***- People will change their attitudes to match their behaviors.-***
Persuasion
Pg 463
A. The method of persuasion
1. central route (Hit em over the head with it!)
2. peripheral route (Associate good or bad feelings with something or someone else.)
B. The Message
1. Is it presented frequently within the ad? within the magazine? Have you seen it
somewhere else?
C. Type of Message
1. Does it provide a two-sided argument?
2. Does it provide an emotional appeal?
D. The Messenger (Which of the following applies)
1. experts
2. trustworthy
3. physically attractive
4. similar to audience in age, ethnicity, or other physical characteristics.
Which methods of persuasion are you dealing with?
pg. 464-465
When people are in a good mood they are less likely to carefully evaluate messages.
x-sales resistance-No trouble turning down persuasive messages.
The roles of self-esteem and social anxiety
Sales resistant
High self-esteem &
Low social
anxiety
Not resistant
Low self-esteem&
high social anxiety
Purpose: To
create an advertisement using knowledge gained in the section on persuasion.
How: Poster Presentation
Due date: Monday, February 2, 2015. Do it while watching the villainous Patriots take on the $eahawks.
Specifics:
See your notes taken for the section on persuasion.
1. Pick the central route or peripheral route.
2. Letter B from your notes
- not necessarily appropriate for this
assignment.
3. Letter C from your notes
- Address either of the two notes with your
presentation
4. Letter D from your notes
- Use the different types of messengers to
help you.
5. After the presentation, please identify the concepts you used from the
notes.
6. Please do a good job developing your persuasive advertisement.
Chapter 20.3 Prejudice
I. Prejudice
x- prejudice- A generalized attitude toward a group of people. "Prejudgment"
A. Stereotypes- Oversimplified, usually distorted beliefs about groups of people.
1. Stereotypes make it easier to understand our world.
2. If people are different, then they are similar to each other.
3. Harmful because they don't take the individuality of people.
NOTE: Even positive stereotypes can be dangerous for people.
B. Discrimination- Unfair treatment of individuals because they belong to a
certain group.
Soooo.... prejudice is your attitude about a group....
discrimination is the poor treatment of others from a group.
Examples:
http://www.usatoday.com/story/news/politics/2012/10/27/poll-black-prejudice-america/1662067/
C.
Causes of Prejudice.
Page 466
1. Exaggerating differencesYou prefer people who have your interests and attitudes.
2. Justifying economic status
Not in same economic group.
3. Social Learning
Children tend to get attitudes from parents.
4. Victimization
As long as it isn't me or us, it's okay, funny, etc.
5. Scapegoating
Blame someone or some group for a problem because the real problem
just is too varied or complex to comprehend.
Scapegoating is aggression against the group identified as the target.
D. Overcoming Prejudice
Increased contact with people from other groups.
Speaking out against prejudicial attitudes.
Just because you have a prejudiced attitude does not mean you have to
discriminate.
Chapter 20.4 Social Perception
x-Social perception-The ways in which people perceive one another.
.
x- primacy effect
-Your text points out we believe our first impressions are accurate... based on appearance.
x-recency effect-
x- attribution theory-
x-dispositional attributionIt's their personality that is causing them to act that way.
x- situational attributionIt's the situation that is causing them to act that way.
Actor/observer bias- We judge others only by the behavior we see in certain situations.
fundamental attribution error- This deals with someone else.
overestimate dispositional attribution and underestimate situational attribution.
self-serving biasI did great bc I'm smart or I did bad because of teacher.
actor= self and I did great bc Im smart.... observer thinks you did great bc test was easy.
Judge personalities and think its who they are (their disposition) not situational