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Social Psychology Social Psychology The study of how individual’s thoughts, feelings, perceptions, motives, and behaviors are influenced by interactions and transactions between people Studying Social Psychology • Social Rules: Formal guidelines for behavior in social settings • Social Roles: Socially defined patterns of behavior that are expected of a person functioning in a given group or setting • Social Norms: Learned rules of a culture that dictate what to do and what not to do Studying Social Psychology • Reference Group: The formal of informal groups from which individuals derive attitudes and standards of acceptable and appropriate behavior • Conformity: The tendency of people to adopt the behavior and opinions presented by other group members • Hawthorne Effect: Attention from others is sufficient to change the way we think, feel, and behave. Altruism and Helping • Helping Behavior: An act intended to benefit another person. • Altruism: A subtype of helping behavior driven by an unselfish concern with another person’s welfare.