Download Propaganda Techniques.

English Language Arts
Crane & Crespo 2009
Do Now
Number your papers from 1-4.
For each question select either A, B,
C, or D and write you answer by
the corresponding number.
Begin working on short answer
when teacher reveals the
questions. You will have 3
minutes to write.
Crane & Crespo 2009
Quiz
1. “The Heartbeat of America, is today’s _________.”
A.
B.
C.
D.
Crane & Crespo 2009
Quiz
2. “They’re GRRRRRRRRRRReat!”
A.
B.
C.
D.
Crane & Crespo 2009
Quiz
3. “Easy, Breezy, Beautiful ___________ .”
A.
B.
C.
D.
Crane & Crespo 2009
Quiz
4. “Mmmm, Mmmm Good…”
A.
B.
C.
D.
Crane & Crespo 2009
Questions
Think of a commercial you have
recently seen that inspired you to go
out and buy that product.
Crane & Crespo 2009
Questions
Think of a commercial you have
recently seen that inspired you to go
out and buy that product.
Crane & Crespo 2009
Questions
What in the commercial made you buy it?
What did you think the product was going
to do for you?
Were you pleased or disappointed with
your purchase, or not sure yet?
Crane & Crespo 2009
Answers
1. “The Heartbeat of America,
C.
is today’s _________.”
2. “They’re GRRRRRRRRRReat!” B.
A.
3. “Easy, Breezy, Beautiful ___________
.”
4. “Mmmm, Mmmm Good…” D.
Crane & Crespo 2009
Propaganda Techniques
Who do advertisers target when using
Propaganda Techniques? Consumers
What is a consumer?
Consumers are people who buy things.
What are Propaganda Techniques?
Propaganda Techniques are used by advertisers
to persuade consumers to buy goods, services,
and/or ideas.
Crane & Crespo 2009
Propaganda Techniques
Seven Propaganda
Techniques
(Tricks of the Trade)
Crane & Crespo 2009
Propaganda Techniques
Name Calling
Creates fear or arouses prejudice.
Uses negative words or bad names to
create a bad opinion about a group,
beliefs, or institutions they are
against.
Uses sarcasm and/or ridicules
without providing evidence for both
sides.
Crane & Crespo 2009
Propaganda Techniques
Glittering Generalities
Uses vague statements (slogans or catchphrases)
Uses language associated with values and
beliefs without giving support or reason
for the claim.
Appeals to audience emotions of honor, glory,
love of country, desire for peace, freedom,or
playing on family values.
The impression you are left with is good and
favorable.
Crane & Crespo 2009
Propaganda Techniques
Transfer
Plays on approval of something we respect and
hold sacred.
Uses images that we feel we must accept.
Uses symbols to stir our emotions (a waving
flag) and win our approval.
Crane & Crespo 2009
Propaganda Techniques
Testimonial
Often uses celebrity endorsements who gives
their stamp of approval.
Tells audience to follow their example and use
the product or believe in the cause.
Crane & Crespo 2009
Propaganda Techniques
Plain Folks
Convinces audience that the person/people in the
commercial are everyday people like you.
They want you to trust the person and believe
your best interest is at heart .
Uses ordinary language and situations so
audience identifies with person in ad.
Crane & Crespo 2009
Propaganda Techniques
Bandwagon
Everyone is doing it!
Plays on feelings of loneliness and isolation .
Makes you feel that if you don’t join, you will
be left out. If you are already using this
product, that makes you a winner: so, keep
using it.
Do or use this or life will pass you by.
Crane & Crespo 2009
Propaganda Techniques
Card Stacking
Makes the best case for the product, and makes
the worst case for the alternative.
Only uses facts that support their product and
tries to convince audience that this product
is the only solution .
Hardest technique to detect because not all
information is given.
Audience has to make an informed decision
and has to decide what information is
missing to help them reach a decision.
Crane & Crespo 2009
Propaganda Techniques
Kelly Clarkson: (Proactive)
http://www.youtube.com/watch?v=024I8ESxvV0
Snuggie : http://www.youtube.com/watch?v=2xZpGLMMJ0
Tobacco Commercial :
http://www.youtube.com/watch?v=gJTCWtcAews&fea
ture=PlayList&p=002B80B45461A2E9&index=3&pla
ynext=3&playnext_from=PL
Crane & Crespo 2009
Propaganda Techniques
Chevy Commercial :
http://www.youtube.com/watch?v=HYThjgJZFwo
Marines Commercial :
http://www.youtube.com/watch?v=UwY67LYzH7Q
ITT Tech Commercial :
http://www.youtube.com/watch?v=Cy9KfjVZZJE
Diet Pepsi Commercial (30 sec.):
http://www.youtube.com/watch?v=w7PuQy10_BM
Crane & Crespo 2009
Propaganda on Print Ads
Crane & Crespo 2009
Propaganda on Print Ads
Partner up.
Study the ads you are given carefully.
Determine the Propaganda
Techniques used.
Identify what the ad is trying to sell.
Write down your names and all your
answers on paper.
This will be your exit slip out of class.
Crane & Crespo 2009
Propaganda on Print Ads
Work Cited
McDonald, Andy and Lene Palmer.
Response-Ible Rhetorics: Propaganda
Techniques. 15 December 2003.
George Mason University. 03 April 2009
<http://mason.gmu.edu/~amcdonal/Prop
aganda%20Techniques.html>
PowerPoint created by Irma Crespo
Crane & Crespo 2009
English Language Arts
Crane & Crespo 2009