Download What is Propaganda

What is Propaganda??
By: Ashley McGrady
Whose voice guides your
choice?
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Propaganda techniques in the media
How do you decide who is the best
candidate…
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or which is the
best toothpaste ?
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Looking for facts to back up your choice
is an excellent idea, but find out who is
presenting those facts.
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Are they facts at all, or is the
advertiser using propaganda
techniques to persuade you?
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What are Propaganda
techniques?
• Propaganda is designed to
persuade.
• Its purpose is to influence your
opinions, emotions, attitudes,
or behavior.
• It seeks to “guide your choice.”
Who uses Propaganda?
•Military
•Media
•Advertisers
•Politicians
•You and I
Is Propaganda
New??
NO!!!!!!!!
Ancient Greece
• The strong-minded Athenians, though lacking
such tools as the newspaper, the radio, and the
movies, could use other powerful engines of
propaganda to mold attitudes and opinions.
• The Greeks had games, the theater, the
assembly, the law courts, and religious festivals,
and these gave opportunity for propagandizing
ideas and beliefs.
• Greek Playwrights
• Handwritten Books
Spain
• In the days of the Spanish Armada (1588), both
Philip II of Spain and Queen Elizabeth of
England organized propaganda in a quite
modern way.
• On one occasion, some years after the Spanish
Armada, Sir Walter Raleigh complained bitterly
about the Spanish propaganda (though he didn’t
use that name). He was angry about a Spanish
report of a sea battle near the Azores between
the British ship Revenge and the ships of the
Spanish king.
England
• The term “propaganda” apparently first came
into common use in Europe as a result of the
missionary activities of the Catholic church. In
1622 Pope Gregory XV created in Rome the
Congregation for the Propagation of the Faith.
This was a commission of cardinals charged
with spreading the faith and regulating church
affairs in heathen lands. A College of
Propaganda was set up under Pope Urban VIII
to train priests for the missions.
Propaganda
Is it Bad??
• In its origins “propaganda” is an ancient
and honorable word. Religious activities
which were associated with propaganda
commanded the respectful attention of
mankind. It was in later times that the word
came to have a selfish, dishonest, or
subversive association.
WWI
• World War I dramatized the power and
triumphs of propaganda. And both fascism
and communism in the postwar years
were the centers of intense revolutionary
propaganda.
WWII
• Hitler was great at tricking the public.
• He and his advisors effectively used
Propaganda to get people on his side.
• America used Propaganda after joining
WWII to gain American support and show
the evils of the “other side”.
Modern
• Propaganda is still used today in...
– Media
– Political Campaigns
– Environmental Causes
– War
– Advertisements for things and places
– Ads for Restaurants