Download Mass Manipulation by Carolin and Dagny

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Procedure of Mass
Manipulation
Examples (Media, History
and Religion)
References to the novel
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Every kind of mass manipulation has a delivery system:
 one layer, one lie, leads to another and another
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There are various methods to brainwash people:
- excessive repetition of routine activities
- deprivation
- intense trauma (sexual abuse, electroshock, the torture or
murder of others)
- mind control (to dominate almost every aspect of life)
 increasing control over individuals + stability
 shaping of a person's attitudes, beliefs, and personality
without the person's knowledge or consent.
We live in a world where the media has great
influence on people
- advertisement (financial profit)
- news (political profit)
 media often perverts reality
 we forget about who we really are by trying
to copy personalities presented in the media
 if one tries to be individual it often ends with
exclusion by the society
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History
Dictatorship of Hitler: Führer's will was highest level of
reference. Everyone had to obey Nazi decision-making.
 Use of terror and manipulation of public opinion to keep
up stability in Third Reich
in form of Nazi propaganda such as paroles, placards,
speeches
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Religion
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Sects: e.g. Scientology
members get brainwashed
persuasive techniques change beliefs or behavior of
people
a new personality is formed to achieve mental sanity
The Bokanovsky Process :
involves shocking an egg so that it divides to form up to ninety-six
identical embryos, which then develop into ninety-six identical
human beings
CHAPTER 2
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nurses present the babies with books and flowers
babies suffer a mild electric shock
nurses offer the flowers and books again ,the babies shrink away and
wail with terror
 intense trauma for their life long
 shaping of a person’s attitudes, beliefs and personality without the
person’s knowledge
facilitates social stability : the clones it produces are predestined to
perform identical tasks at identical machines
“Community, Identity, Stability”
Hypnopedia :
 excessive repetition, moral training
CHAPTER 2
 a recorded voice whispers to each sleeping child
 The Director: lesson will be repeated one hundred and
twenty times, three times a week, for thirty months
 “the greatest moralizing and socializing force of all time.”
(p. 27, l.7)
CHAPTER 5
 Lenina remembers the whispering that had haunted all
her sleeps (p.64, ll.3-7)
Conditioning:
 process which takes place in life to determine human’s
behaviors and attitudes and is also been cited as a way of
controlling the development of attitudes and behaviors.
LENINA CROWNE
 typical for BNW: her values are those of a conventional
World State citizen
 her condition: being an object of desire for a number of
major and minor characters
 primary means of relating to other people is through sex
 unable to comprehend alternative systems of values
 Conditioning drives the population to support the