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The use of propaganda also works exceptionally well
within the world of ‘sales’ advertising. This is a
multibillion dollar business as seen with the cost of a
Super bowl commercial.
True Soldiers The
America's Army: True
Soldiers game
accurately portrays
the values that guide
Soldiers in the U.S. Army,
by Specifically
incorporating game play
based on mission
teamwork, leadership,
rules of engagement
and respect for life and property. Just like in real
combat, honor and respect must be earned, and
in the game, the Play-Lead-Recruit feature allows
players to earn respect as they move up through
the ranks and become true leaders. Teammates
can award points to other
team members who play
honorably and jump in
when the mission is on
the line.
An M&M advertising
campaign in Australia,
where you could vote
for your favorite color.
All but one of the
M&Ms are depicted as
males (again, the
female is Miss
Here is a screenshot of the page for Red,
a satirical take on a Marxist revolutionary:
Here is a screenshot of the page for
Miss Green (notice the others aren’t
Mr. Blue or Mr. Red; only the
female M&M has a title):
story.htm (This location has power point presentations that could be usefull.)
In the early 2000s, the United States government
developed and freely distributed a video game
known as America's Army. The stated intention of
the game is to encourage players to become
interested in joining the U.S. Army. According to a
poll by I for I Research, 30% of young people who
had a positive view of the military said that they had
developed that view by playing the game.
History of propaganda
In late Latin, propaganda meant "things to be
propagated". In 1622, shortly after the start of the
Thirty Years' War, Pope Gregory XV founded the
Congregatio de Propaganda Fide ("Congregation
for Propagating the Faith"), a committee of
Cardinals with the duty of overseeing the
propagation of Christianity by missionaries sent
to non-Christian countries. Therefore, the term itself
originates with this Roman Catholic Sacred
Congregation for the Propagation of the Faith
(sacra congregatio christiano nomini propagando or,
briefly, propaganda fide), the department of the
pontifical administration charged with the spread of
Catholicism and with the regulation of ecclesiastical
affairs in non-Catholic countries (mission territory).
The actual Latin stem propagand- conveys a sense
of "that which ought to be spread". Originally the
term was not intended to refer to misleading
information. The modern political sense dates from
World War I, and was not originally not seen as
having an unfavorable or disparaging meaning.
The war propaganda campaign of Lippman and
Bernays produced within six months such an intense
anti-German hysteria as to permanently impress
American business (and Adolf Hitler, among others)
with the potential of large-scale propaganda to control
public opinion. Bernays coined the terms "group
mind" and "engineering consent", important concepts
in practical propaganda work.
Propaganda techniques were first codified and
applied in a scientific manner by journalist Walter
Lippman and psychologist Edward Bernays
(nephew of Sigmund Freud) early in the 20th
century. During World War I, Lippman and
Bernays were hired by then United States
President, Woodrow Wilson, to participate in the
Creel Commission, the mission of which was to
sway popular opinion in favor of entering the war,
on the side of Britain.
Expanding dimensions of state propaganda,
Joseph Stalin's regime built the largest airplane of
the 1930s, Tupolev ANT-20, exclusively for this
purpose. Named after the famous Soviet writer
Maxim Gorky who recently returned from
capitalist fascist Italy, it was equipped with a
powerful radio set called "Voice from the sky",
printing and leaflet-dropping machinery, radio
stations, photographic laboratory, film projector
with sound for showing movies in flight, library, etc.
The airplane could be disassembled and
transported by railroad if needed. The giant aircraft
set a number of world records.
“The heroic deed of Soviet people is
“To the West!
Death to German
The current public relations industry is a direct
outgrowth of Lippman's and Bernays' work and is still
used extensively by the United States government. For
the first half of the 20th century Bernays and Lippman
themselves ran a very successful public relations firm.
“Glory to the