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PROPAGANDA
What it is, how it’s used, and how
you need to be aware!
Propaganda Defined
• Verb - the spreading of ideas, information,
or rumor for the purpose of helping or
injuring an institution, cause, or a person
• Noun – ideas, facts or allegations spread
deliberately to further one’s cause or to
damage an opposing cause
Two Categories of Propaganda
• Revealed Propaganda
~ Very obvious propaganda
Ex: A clothing ad in a teen
magazine. You know
“they” are trying to get
you as a teen to buy the
clothes because the ad
suggests if you have the
clothes, they will make
you beautiful & popular.
• Concealed Propaganda
~ used to influence people
without making the
purpose behind the
message so obvious.
Ex: Using a celebrity in a
clothing ad. You idolize
the star and want to be like
them so you go out and
get the clothes they claim
to wear.
8 Different Types of Propaganda
• With your Book Clubs, you will be given
definitions of 8 types of propaganda.
• Your job is to read the definition and
discuss what it means.
• You should attempt to generate real life
examples you’ve seen or heard.
8 Types
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Fear
Glittering Generalities
Loaded Language
Bandwagon
Testimonials
Plain Folks Appeal
Name Calling
Card Stacking
1
• Bandwagon - everyone is doing this or
believes this or supports this and YOU don’t
want to be the ONLY one left out.
2
• Testimonials – A celebrity endorsement of a
philosophy, movement, candidate, or idea. I
believe in it and you should, too!
3
• Name Calling – just what it sounds like, you
lump a group together in a negative way to
make your group sound better.
4
• Glittering Generalities – using slogans or
sayings or even one word that sound really
good but don’t really give much
information.
5
• Plain Folks Appeal – a technique used to
build trust; I’m just like you and this is how
I feel, believe, think, or support.
6
• Card Stacking – Showing favoritism; larger
print or headline for what is supported, a
nicer picture, a more attractive presentation.
7
• Loaded Language – Using words to make a
certain group or idea or belief sound better
or worse depending on how you feel.
8
• Fear – Presenting a dreaded outcome and
following it up with the kind of thing
needed to avoid the horrible outcome.
One more…
• Premise 1: George W. Bush supports gun
control.
• Premise 2: Communist regimes have
always supported gun control.
• Conclusion: George W. Bush is a
communist.
What type of propaganda is this? Any
guesses?
Answer
• We draw a conclusion based on logic BUT
the conclusion is not necessarily true.
• LOGICAL FALLACIES
NOW…
• With your Book Clubs, discuss the different
types of propaganda and come up with
examples of each one.
• Be prepared to discuss as a whole class.
HOMEWORK
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•
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Find a real life example of propaganda.
It should be a current example.
Define what group it falls into.
Be ready to explain it to your classmates
tomorrow.