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VOTE FOR ME!!!!!!
THE REFINED ART OF PROPAGANDA...
WHAT IS PROPAGANDA?
Influences the way
people think or act
Impacts and shapes:
Ideas
opinions
actions
Usually tells only one side
of the story, distorts the
truth, and appeals to
emotions
glittering generalities
Using words or phrases everyone agrees with
For example: “I believe in freedom and equality
for all.”
Virtue/Transfer
Connecting yourself/your issue to a respected
person, group, or symbol
For example:
“Uphold the ideas that the Constitution was
created on--Vote yes on 44
Negative/Name-calling
Attaching negative labels
to the opponent or their
ideas
“Joe Schmo only supports
the richest 1% of the
population.”
“Amendment 33 is bad for
Colorado.”
Just Plain Folks
Telling voters you are just
ordinary people who feel like
they do.
“I’ve lived here all my life and
love this town just as much
as you, my neighbors, do.”
Bandwagon
Playing on the fear of voters
that they are being left out of
the majority.
“Recent survey shows that
over 75% of voters approve
a tax increase to help
schools.”
Testimonial
Use of a celebrity to
persuade voters that famous
people know what is best.
“Lil Wayne is voting for
President Obama, shouldn’t
you?”
What do you think???
http://www.youtube.com/watch?v=wDG_wsxB1Sg
http://www.youtube.com/watch?v=qMFNAQB6g2s&feature=relmfu
http://www.theatlantic.com/politics/archive/2011/11/the-grandfather-of-negative-campaign-ads/247917/
http://www.youtube.com/watch?v=40UqzNa4FEY&feature=related
http://www.youtube.com/watch?v=PtSeLTOeXBs
http://www.youtube.com/watch?v=kEhEreA8gMc
http://www.youtube.com/watch?v=s1IZmnXPSYU&feature=2_2_1&list=PLBC235532698810EB&index=0
http://www.youtube.com/watch?v=EcRA2AZsR2Q
http://www.colbertnation.com/the-colbert-report-videos/420361/october-18-2012/celebrity-campaignendorsements
http://www.youtube.com/watch?v=cPa76DrWiUE