Download Propaganda

PROPAGANDA
Persuasive Techniques
PERSUADE

To move by argument
 Argument
• Needs to be based on logic or reason
• Contains three parts
• Premise - assertion or belief
• Inference – evidence for assertion
• Conclusion - restatement of premise
PROPAGANDA
 Information, rumors or ideas spread intentionally to bring about
a desired outcome
http://questgarden.com/58/79/0/071201164845/
http://www.crestock.com/blog/design/theevolution-of-propaganda-design-us-retroposters-122.aspx
PROPAGANDA TECHNIQUES
 Found in written, printed, or multimedia formats
 Types of propaganda
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Glittering generalities
Name calling
Transfer
Testimonials
Bandwagon
Fear
Plain folks
Assertion
ASSERTION
 Stating something is true without proof or evidence
 Implied that is an accepted fact and does not need an explanation
or proof
http://www.youtube.com/watch?v=petqFm94osQ
http://www.activistpost.com/2011_02_12_archive.html
PLAIN FOLKS
 Implies that the idea or thought portrayed is held by all people
http://www.youtube.com/watch?v=-gKQ8paZ8Lc
http://www.pagefarm.net/wiki/index.php?title=Propa
ganda_in_WWll_and_Today
 Expresses sincerity
FEAR
 Idea that doing or not doing something will cause harm
http://www.designer-daily.com/examples-of-american-coldwar-propaganda-2918
http://www.youtube.com/watch?v=zS58JxX-FT4
BANDWAGON
 Indicates you need to think, act or buy something because if you
don’t you are the only one who isn’t
http://www.youtube.com/watch?v=jvCTaccEkMI
http://agoodestblog.blogspot.com/2010/
05/examples-of-advertisements.html
 “But everyone else is _______)
GLITTER GENERALITIES
 Using words with positive meanings with valued concepts
http://www.youtube.com/watch?v=4-uy0Hr6ezE&feature=endscreen&NR=1
http://www.proprofs.com/flashcards/story.php?titl
e=propaganda-persuasive-techniques
 Believed based on the words used
NAME CALLING
 Uses words that send negative messages
 Usually used in political and wartime scenarios
http://techrights.org/category/tomtom/
http://www.youtube.com/watch?v=sWLfEVGwjrA&NR=1&feature=endscreen
TRANSFER
 Can be used to transfer both positive and negative feelings
 Connect feelings of person to object, idea or product
 Idea that if you do or use object you will be like them
http://www.youtube.com/watch?v=-J48rfIEygU&feature=related
TESTIMONIAL
 Uses respected or well-known people connected to idea or
product
 Similar to transfer
 Need to consider person or organization producing material
(what is their position)
http://www.youtube.com/watch?v=v4I_MGDmg0Y
CONCLUSION
 Propaganda uses a variety of persuasive techniques
 Propaganda can be both good and bad
 It can be found everywhere
 Always question what is being said and who is saying it
http://www.youtube.com/watch?v=ohoXZ6EcneA
http://www.youtube.com/watch?v=3udI0R4BLH8