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Propaganda
Prior to and during World War II, the
Nazis started to use what we call
PROPAGANDA as persuasion to try to
convince people to see things their way.
What is Propaganda?
Spreading of information designed
to PERSUADE
 Telling only the side you want
people to know
 Propaganda appeals to
EMOTIONS rather than LOGIC

There are several
different types of
propaganda!
So what are they?
Name Calling

Using negative words without giving evidence or
facts.
Example:
“My opponent didn’t tell you the truth!” leading you
to assume that they are a LIAR.
Plain-Folks Appeal

Trying to show that a person or product is good
for ordinary people “just like you.”
Example:
“Like a good neighbor…”
Glittering Generality

Sharing positive adjectives
without EVIDENCE or
FACTS.
Example:
“Have some TASTY,
SENSATIONAL apple pie!”
Bandwagon

Convincing us to accept something just because
it is POPULAR.
Example:
“Everybody’s got one!” or “Everybody’s doing it!”
Testimonial

Using a FAMOUS person to make you want to buy it or
support it (actress or actor, singer, sports star, etc.).
Example:
“Pepsi is the only type of soda that I will drink!” (Celebrity)
Hidden Fears

Suggests that a person or
product with PROTECT
you against the unpleasant
or dangerous.
Example:
“Keeps you Heart Healthy!”
Snob Appeal

Suggests that association with a person or product will
make you feel SPECIAL.
Example:
The people who drive these vehicles live in mansions, have
fancy clothes, and travel often.
The Ultimate
Driving Machine
Facts and Figures

Using tests, facts, and statistics to PROVE that it is
superior.
Example:
“Four out of five dentists recommend…”
Unfinished Comparisons

Comparing one product to another without
providing the OTHER HALF of the comparison.
Example:
“This soap cleans better!”
Repetition

Repeating a name, slogan, or product OVER and OVER.
Example: A political commercial which states repeatedly:
“She says she didn’t know.”
“She says she didn’t know.”
“She says she didn’t know.”
Weasel Words
or Empty Phrases

Using broad phrases or promises which DON’T REALLY
MEAN anything.

Example:
“You can lose over 100 pounds!” (Results may vary).
OR
“Vote for him! He’s a real American.”
Your Assignment
Tonight, find an advertisement for a
person or a product. It can be in a
magazine, newspaper, online, or on
the TV. Then, follow the directions on
the back of your sheet to complete
this assignment.
Come prepared to discuss!