Download Propaganda - CTCE Moodle

Propaganda
Propaganda
Why bother to study about Propaganda?
1. Teen Targets
2. Logic and Debate
3. Strategies for persuasion
Not all ADS are bad
Propaganda
Propaganda
“Truth in advertising”
Discretion is used: Is the consumer harmed?
Not: Is the ad technically false?
Propaganda
“In Brand X car, you’ll feel like you’re
flying.”
Obviously false
Un-harmful claim
Example
“This cat food contains more
phosphorous.”
may be a true statement,
but cats do not need
phosphorous.
Is this harmful to the
consumer?
Example
What does “water resistant” mean?
Advertising regulations
Violators are ordered to cease and
desist from running harmful ads.
Fines kick in after the cease and
desist date.
Advertising Regulators
Self-regulation: National Advertising
Review Board
Media channel decision (based on
audience)
Public pressure
FTC (Federal Trade Commission)
FCC (Federal Communications
Commission)
Advertising Impact
Grammar - “Nobody doesn’t like
Sarah Lee.”
False images
Stereotypical images
Revenue ($$$$$$$) for the Media
Industry
Advertising and Politics

Political claims are not subject to the same regulations
as product claims.

Public pressure is the regulator.

Wealthy candidates have an unfair advantage.
Types of Propaganda
Propaganda techniques and
persuasive tactics are used to
influence people to believe, buy, or
do something. You should be able to
identify propaganda techniques and
persuasive tactics.
Types of Propaganda
1. Name-calling is an attack on a
person instead of an issue.
Name calling can also be an
attack on a product. This can
sometimes backfire!
Types of Propaganda
Name Calling is common in
political commercials.
Think about the connotation of
the words used.
Types of Propaganda
2. A bandwagon appeal tries to
persuade the reader to do, think,
or buy something because it is
popular or because “everyone” is
doing it.
Types of Propaganda
3. A red herring is an attempt to
distract the reader with details
not relevant (not important) to
the argument.
Example: Never-ware cookware
will look beautiful on your shelf
for generations! (what about its
cooking value?)
Red Herring
This is often used in verbal
arguments.
Example:
Teacher -Why are you in the
hallway without a pass?
Student - I’m in SSC today.
Types of Propaganda
4. An emotional appeal tries to
persuade the reader by using
words that appeal to the reader’s
emotions instead of to logic or
reason.
AKA: Loaded words
Think about connotation of words!
Types of Propaganda
5. A testimonial attempts to
persuade the reader by
using a famous person or
expert to endorse a product
or idea (for instance, the
celebrity endorsement).
Types of Propaganda
6. Repetition attempts to
persuade the reader by
repeating a message over and
over again.
Advertisers use this so much that
you get tired of seeing the
same commercial over and
over again.
Types of Propaganda
7. A sweeping generalization
makes an oversimplified
statement about a group based
on limited information.
AKA: Stereotyping, Broad
Generalization
Types of Propaganda
8.A circular argument states
a conclusion as part of the
proof of the argument.
Types of Propaganda
Example of a circular
argument:
This class is boring.
Why?
Because it’s not interesting.
Types of Propaganda
Example of a circular
argument:
Deafness is caused by hearing loss.
Nothing succeeds like success.
The meaning of life is to live a life of
meaning.
Circular argument
Types of Propaganda
9. An appeal to numbers,
facts, or statistics attempts
to persuade the reader by
showing how many people
think something is true.
Types of Propaganda
10.The either/or technique
provides 2 extreme options,
with no gray area to choose
from.
This is sometimes called card
stacking.
Types of Propaganda
11. The oversimplification
technique takes a very
complex issue and reduces it
to one simple solution.
Types of Propaganda
12. The
transfer technique relies on you
to transfer your feelings from the
symbol or person to the product or
message (positive or negative).
Transfer