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Transcript
Persuasive and Propaganda Techniques Persuasive Techniques We Already Know: IRONY (puns, sarcasm, dramatic irony) Persuasive Techniques (cont.) HYPERBOLE (overstating/exaggerating details) Persuasive Techniques (cont.) REPETITION (repeated words/images) Persuasive Techniques (cont.) DICTION Choice) (Word Persuasive Techniques (cont.) RHETORICAL QUESTIONS (A question that has no answer, and none is expected because it is so obvious. Persuasive Techniques (cont.) ANALOGY metaphor, allegory) (simile, Propaganda Techniques TRANSFER—Two images intended to create a represent a “single” message. Propaganda Techniques GLITTERING GENERALITIES--A general statement indicating no real solution to an issue, or general promises of product’s ability. Propaganda Techniques PLAIN FOLK--An image created for the illusion of being just like you and me---earthy, middle class. Propaganda Techniques NON SEQUITUR-One statement followed by an illogical second statement. Propaganda Techniques TESTIMONIALS--A celebrity endorses a particular product or idea. Propaganda Techniques BANDWAGON--The basic appeal to the “herd.” Everyone else is doing it, you might as well join the crowd. Propaganda Techniques NAME CALLING-Using negative diction to discuss a product or person. Using a second, negative name instead of their own.