Download Persuasive and Propaganda Techniques

Persuasive and
Propaganda
Techniques
Persuasive Techniques We
Already Know:
 IRONY
(puns,
sarcasm, dramatic
irony)
Persuasive Techniques (cont.)

HYPERBOLE
(overstating/exaggerating
details)
Persuasive Techniques (cont.)
 REPETITION
(repeated
words/images)
Persuasive Techniques (cont.)
 DICTION
Choice)
(Word
Persuasive Techniques (cont.)
 RHETORICAL
QUESTIONS (A
question that has
no answer, and
none is expected
because it is so
obvious.
Persuasive Techniques (cont.)
 ANALOGY
metaphor,
allegory)
(simile,
Propaganda Techniques
 TRANSFER—Two
images intended
to create a
represent a
“single” message.
Propaganda Techniques
 GLITTERING
GENERALITIES--A
general statement
indicating no real
solution to an issue,
or general promises
of product’s ability.
Propaganda Techniques
 PLAIN
FOLK--An
image created for
the illusion of being
just like you and
me---earthy,
middle class.
Propaganda Techniques
 NON
SEQUITUR-One statement
followed by an
illogical second
statement.
Propaganda Techniques
 TESTIMONIALS--A
celebrity endorses
a particular
product or idea.
Propaganda Techniques
 BANDWAGON--The
basic appeal to
the “herd.”
Everyone else is
doing it, you might
as well join the
crowd.
Propaganda Techniques
 NAME
CALLING-Using negative
diction to discuss a
product or person.
Using a second,
negative name
instead of their
own.