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Propaganda Notes • Propaganda: Technique used to promote one-sided argument aimed winning people over to a cause, such as a political movement. • Bias: Information that is slanted toward a particular opinion. A member of a particular political party would be biased toward promoting their party as superior. Propaganda Techniques • Loaded Words: Words that cause an instant, subconscious positive or negative reaction. Ex: free, liberty, slum • Name Calling: Attaching a loaded word to a person. Ex: Yuppie, terrorist • Euphemisms: Substitution of soft for harsh ones. Ex: “used car” “pre-owned car” • “Bandwagon”: Join a movement because everyone else is. Ex: “If your neighbor uses our landscaping specialists, why shouldn’t you?” • Testimonial: Using someone to make a claim seem more reliable. Ex: “My doctor told me…” “The president says…” • Bad Logic: An argument based on premises. Ex: “All cats are smart. Mittens is a cat. Therefore, Mittens is smart” • Fear: A warning that disaster may if a person does not follow a course of action. Ex: “Use a tic tac or suffer the embarrassment of having bad breath” • Stereotyping: Lumping all members of a group together without recognizing individuals. Ex: “All immigrants are dirty.”