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Propaganda
 EQ What is propaganda?
 Propaganda:
* spreading information to help or hurt a cause
 * telling only the side you want people to know
 *propaganda appeals to emotions rather than intellect
 These techniques are used in radio,
television, ads in magazines,
newspapers, and billboards.

EQ:
What are some
common types of
propaganda?
TESTIMONIALS
–a
famous or influential people
tell you why they use a
certain product, are voting
for a certain candidate, or
are supporting a certain
project or concept.
Usher says buy his
new Fragrance
Peyton Manning
Testimonial
 Tiger
Woods is on the cereal box,
promoting Wheaties as part of a balanced
breakfast.
 Cierra is endorsing a new line of cosmetics
 La Toya Jackson says that the Psychic
Friends Network changed her life.
 The lead singer of R.E.M appears on a
public service announcement and
encourages fans to support the "Motor
Voter Bill." The actor who played the
bartender on Cheers is an outspoken
environmentalist.
Bandwagon:
persuading people
to do something by
letting them know
others are doing it.
Everyone is buying Skinny jeans. Go
get a pair before they’re gone.
Loaded words
Descriptive
words or inviting
adjectives are used to make
the product inviting
Add
sparkle and pep to your
life with refreshing Zip.
Go to Golden Corral, where the
most Delicious and Tasty food is
served
Loaded Words

New, ice cream it will
drive you bananas.
You will be begging
for more so go out
and buy new banana
split sundaes!
Name calling
 The
use of loaded words to create
negative feelings about a person, group,
or thing.
 Only
a tree hugger would try to protect the
park from developers.