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Transcript
Propaganda EQ What is propaganda? Propaganda: * spreading information to help or hurt a cause * telling only the side you want people to know *propaganda appeals to emotions rather than intellect These techniques are used in radio, television, ads in magazines, newspapers, and billboards. EQ: What are some common types of propaganda? TESTIMONIALS –a famous or influential people tell you why they use a certain product, are voting for a certain candidate, or are supporting a certain project or concept. Usher says buy his new Fragrance Peyton Manning Testimonial Tiger Woods is on the cereal box, promoting Wheaties as part of a balanced breakfast. Cierra is endorsing a new line of cosmetics La Toya Jackson says that the Psychic Friends Network changed her life. The lead singer of R.E.M appears on a public service announcement and encourages fans to support the "Motor Voter Bill." The actor who played the bartender on Cheers is an outspoken environmentalist. Bandwagon: persuading people to do something by letting them know others are doing it. Everyone is buying Skinny jeans. Go get a pair before they’re gone. Loaded words Descriptive words or inviting adjectives are used to make the product inviting Add sparkle and pep to your life with refreshing Zip. Go to Golden Corral, where the most Delicious and Tasty food is served Loaded Words New, ice cream it will drive you bananas. You will be begging for more so go out and buy new banana split sundaes! Name calling The use of loaded words to create negative feelings about a person, group, or thing. Only a tree hugger would try to protect the park from developers.