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Transcript
 Digital
PR combines traditional PR with
content marketing, social media and search
engine optimization
 Converts
static news into conversations by
bypassing media to speak directly to your
target audience
 News
can be spread further, faster and more
specifically to the target audience
 News
can be shared exponentially
 Helps
creating a DIALOGUE
 Repurpose
 Press
existing content into fresh content
release can be converted into
Slideshare presentation, blog post, LinkedIn
news update, a post on relevant trade
publications Facebook page, an editorial
opinion article for the local newspaper’s
website
 Turn
the Press release into a blog post that
connects the news to an engaging viewpoint
 Find
out ways to take an offline PR campaign
to social
Repurpose + add value = content marketing
 Integrate
search keywords to expose your
news to those who are searching for similar
content
Difference between Digital PR and Digital Marketing
Difference between Digital marketing and social
media marketing
TWO FACES OF PR
 Both
achieve same PR objectives, only how
they do it will differ
 Digital
PR agency has a lot more channels in
its toolbox. They have the ability to leverage
websites, blogs and other online placements
to deliver real time messages across an
increasingly sophisticated array of global.
Web based channels
 Traditional
PR is often a one way
conversation in which the brand presents key
messages for consumption by core audiences.
But digital PR specializes in creating two-way
conversations and authentic dialogue with
audiences, generating exciting opportunities
for brand interaction and customer
engagement
A digital PR agency has the ability to give
clients exposure across a range of online and
offline locations- essentially anywhere
today’s audiences consume key messaging.
From Online media placements to social
media engagement, a digital PR agency
delivers outcomes that extend beyond the
limitations of a traditional PR
 SEO
 CONTENT
 SOCIAL
WHO OWNS SOCIAL MEDIA/ DIGITAL MARKETING/
WEBSITE CREATION