* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download The European Marketing Confederation (EMC)
Food marketing wikipedia , lookup
Internal communications wikipedia , lookup
Neuromarketing wikipedia , lookup
Target audience wikipedia , lookup
Marketing channel wikipedia , lookup
Marketing communications wikipedia , lookup
Affiliate marketing wikipedia , lookup
Marketing research wikipedia , lookup
Sports marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Target market wikipedia , lookup
Marketing strategy wikipedia , lookup
Ambush marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Sales process engineering wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Advertising campaign wikipedia , lookup
Viral marketing wikipedia , lookup
Sensory branding wikipedia , lookup
Multicultural marketing wikipedia , lookup
Marketing plan wikipedia , lookup
Direct marketing wikipedia , lookup
Green marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Global marketing wikipedia , lookup
European Marketing Qualification Framework Presentation at the SETA workshop 11/2006 Pl Chasseurs Ardennais, 20 1030 BRUXELLES, Belgique http:// www.emc.be Presentation’s points Presentation of the EMC Accreditation pillar –EMQF Interest of the EMQF for the participants Introduction to EMC The European Marketing Confederation (EMC) is an umbrella organisation for marketing and sales associations. EMC Association* individuals companies ... the hub for marketing and sales profession... (*) National or Regional Our members Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Ireland, Netherlands, Portugal, South Africa, Sweden, Russia, Turkey, Ukraine, United Kingdom ... covering over 80% of the major marketing-related associations in Europe ... EMC is a confederation Our principles Vision To be the voice of the marketing profession in Europe and even further Mission The promotion and development of marketing as the fundamental business process leading to economic growth and prosperity and the improvement of the competitive position of Europe’s trade, industry and commerce Some info... 17 associations covering 16 countries in Europe, including South Africa, Russia, Ukraine and Turkey Representing +200000 marketing professionals at all levels: from senior management to entrepreneurs and business teachers and students In existance since 1967, based in Brussels since 1993 Established as a not-for-profit organisation and registered in Belgium EMC Activities – 5 pillars Best Practices in Marketing Best Practices in Associations EU information for marketers EU representation Accreditation process - EMQF … on-going projects: Euromarketers; Marketing Compass; European Marketer … Accreditation pillar - EMQF Aim: recognition of marketing and sales skills / facilitate mobility Means: EU Leonardo project – CERCOM 2004 (CERCOM: Certification of Competences and Qualifications in the Sales and Marketing Functions in Europe) Creation of a PQC to support the accreditation scheme EMQF – situation 2006 Launch of EMQF: recognition of marketers’ skills Active participants: Mapping process: Goals for the future…Broader, Deeper, Stronger… EMQF – Benefits for participants I Participants as EMC members: - volontary and exclusive network broadening - quality process - closer relationship with companies and authorities (level grid based on the EQF levels at European level) Participants as individuals: - clear description of their skills - facilitates the recognition of competences - strength of process based on EQF recommendations EMQF – Benefits for participants II Participants as companies: - clear translation of the qualifications - facilitated contact with training bodies - quality control via the UIN Participants as professional training bodies: - scheme at international dimension - strength of the EQF basis - matches the needs of the labour market (EMQF) - validation of non-formal and informal learning