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Ben & Jerry’s- Applying the Marketing Functions Product / Service Management Product Decisions •Ice Cream / Frozen Yogurt •FUN packaging design! •Different size ice cream •Lots of flavors- just added Chocolate Nugat Crunch DISTRIBUTION Grocery Stores Catering Parties Retail Stores/ Shops More Distribution Trucks deliver to stores Small Ice Cream Truck Vendor Selling Salespeople at Retail Stores Online Orders Outside Sales Representative Pricing Promotion Website- Online Free Cone Day!- Give away Marketing Information Management Focus Groups taste different products Market Research and Taste Tests
