Download Marketing Objectives

Marketing Objectives
Marketing Objectives
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What do you want to accomplish

What marketing problems do you have?
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Quadfest examples??:…..
Marketing Objectives

What do you want to accomplish

What marketing problems do you have?

Quadfest objectives:

Increase awareness of campus resources

Inform students of the event
Think, Pair, Share

What are your potential marketing
objectives?
Strategies & Tactics

What are you going to do…ideas

How will you carry out the ideas

How will you utilize the promotions mix





Sales promotions & incentives
Advertising
Publicity
Personal Selling
Example….
Strategies & Tactics

Increase awareness of campus resources



Encourage groups to have giveaways (sales promotions
& incentives) at their booths
Have 10 station punch cards for drawings
Inform students

Send news releases to the Vidette (Appendix B)

Post flyers in all academic buildings on campus
(Appendix D)

Purchase 500 promotional cups to be handed out the
first week of classes on the Quad
Use of Promotions Mix

Sales promotions & incentives


Advertising



Vidette Ads
Flyers
Publicity



Quadfest cups
Use of promo
mix &
strategies &
tactics MUST
match
News release to Vidette
PAS’s to all local radio stations
Personal Selling

Meet with campus groups to encourage
participation in Quadfest
Your project
Develop objectives & strategies
& tactics