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E-Commerce Jennifer Bui Aaron Coyle Arthur Pham Luke Lamarra Nick Milosavljevic Introduction • E-Commerce= “…buying and selling of products or services over electronic systems as the Internet and other computer networks.” (Pornwasin, 2007) – “…the ability of purchasing various goods through the Internet using secure protocols and electronic payment services.”(Wikipedia, 2008) – E-mail, spreadsheets, databases, systems used in accounting or finance firms, order and shipment information, on-line shopping, online banking. • Regulated by Federal Trade Commission (FTC) – Protect consumer privacy – Private information is secured – Meet advertising standards – Scans e-commerce at both consumer level and institutional level • Consumer level= World-wide web; buying textbooks, stocks, or payments made online. • Institutional level= use internet to do business both internationally and domestically. Secure Socket Layer • Introduced in 1994 • “https” • SSL-Evading Trojans: – credential-stealing – bogus SSL – transaction-based • SSL Certificates= “used to encrypt the data and to identify the Web Site…prove the site belongs to who it says it belongs to and contains information about the certificate holder…”(Webopedia.co m, 2005) – Protects the web site – Prevents fraudulent actions Different E-Commerce Methods • Different businesses use different ecommerce methods. • PayPal • CubeCart • Actinic • PayPal – Ebay – receive payments over the internet from clients by phone, mail, or by fax • CubeCart – MySQL and PHP – manage multiple online stores single database • Actinic – Used by medium or small sized companies. – Powered by Windows E-Commerce Marketing Aspect •Ecommerce marketing is all about enticing web surfers to your site and, once there, to becoming a customer. •Ecommerce marketing is broken down into three primary division that are considered marketing priorities. 1. Enticing Visitors 2. Converting Visitors 3. Site Effectiveness Enticing visitors (non-customers) to come to the site • Search engine registration (natural search results) • Pay-per-click • Public relations – news releases, articles and stories • Online advertising (banners, links / cross-links, directories, newsletter placement, etc.) Converting visitors (noncustomers) into customers • In-site promotions • Sales / Special Offers • In-store Coupons • Associated Products • Customer Recommendations • Opt-in Email Promotions Site Effectiveness • Enticing appropriate visitor behavior • Establishing emotional context • Building relationships • Increasing percustomer purchases • After sale marketing • After sale relationship building Advantages of E-commerce • Brand Recognition • Marketing • Access to Global Markets • Personalized Customer Service • Increased Customer Interaction • Greater Availability • Increased Efficiency • Greater Access to Suppliers Small vs. Large Companies • Smaller the Company – Greater the “realized benefits” • Leveling the Playing Fields Why? • Larger Companies Have – Less flexibility – Higher Conversion costs Online Retail • Started with Commercialization of Internet – 1991 – Major developments from 1994 onward • Just a Few Examples Sales Volume Growth • 2001 3rd Quarter Sales – $7.742 Billion • 2008 3rd Quarter sales – $34.4 Billion • 2001 3rd Quarter % of Total Sales – .6% (less than 1%) • 2008 3rd Quarter % of Total Sales – 3.4% % of Total Sales Growth Using E-commerce Effectively • An E-business should use established business knowledge for all it is worth, to balance out the uncertainty of the new playing field. • Case Study: VS JRSMX • Before E-Commerce • After E-Commerce • large retail site, with unused floor-space. • Sales have increased exponentially for both businesses Mitch’s Surf Shop • Before E-Commerce • After E-Commerce • Sales down due to competitors advantage. • With website International sales now easy and profitable E-Commerce and Bridal Registry • New market trend: EBridal Registry • Della & James receives 45 Million in funding. • Online wish list with general hints, sizing information or personal interests that can be accessed by friends and family members. Future Structural Changes in E-Commerce • Explosive growth in industry will consolidate into large competitive firms • A change from revenue-share business model to flat-fee pricing model • A move from purely internet based solutions toward multi-channel integrations • As the sophistication of the market develops, providers will begin to offer specific functions to single industries Future Social Changes in E-Commerce • Providers will begin focusing more on increasing services and incorporate modern marketing techniques to attract customers • Development of websites from utility based functionality to ones that are more visually appealing and simplified • Emergence of mobile commerce conducted through cell phones and other mobile devices • Integration with social networks and media to provide a more interactive experience Future Social Changes in E-Commerce • A larger amount of personalization between customers and clients as the market becomes more developed • A rise in multi-language websites as global merchants begin to expand into local markets Problems in the Future of E-Commerce • Global Literacy • Delivery Time • End of Free Shipping • Customer Service and Relations • Primitive Search Engines Thank you for viewing our Presentation Questions ?