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Transcript
MILLIONAIRE SCOREBOARD $16,000 $1 MILLION $8,000 $4,000 $500,000 $2,000 $250,000 $1,000 $125,000 $500 $64,000 $300 $32,000 $200 Click the $ for questions $100 What term is used to describe the process of selling a product in the marketplace? Click on the letter of the correct answer A: Marketing C: Pricing B: Exchange $100 Question D: Utility INCORRECT! TRY AGAIN! Correct! SCORE $100 Click on the money bag to return to the scoreboard Big Ed’s 24-Hour Diner recently began accepting VISA and Mastercard because Ed wanted to increase his product’s __ Click on the letter of the correct answer A: information utility. C: form utility. $200 Question B: possession utility. D: time utility. INCORRECT! TRY AGAIN! Correct! SCORE $200 Click on the money bag to return to the scoreboard The owner of a miniature golf business provides her customers with a(n) ___ Click on the letter of the correct answer A: good. C: service. $300 Question B: promotion. D: exchange. INCORRECT! TRY AGAIN! Correct! SCORE $300 Click on the money bag to return to the scoreboard In order to get its product into “the mind of its prospective customer,” what should a new company do? Click on the letter of the correct answer A: Target different market segments C: Lead with its strength. B: Play to the competition’s weaknesses. D: Look for underserved markets $500 Question INCORRECT! TRY AGAIN! Correct! SCORE $500 Click on the money bag to return to the scoreboard Changing old glass bottles into beautiful new sculptures is an example of _____ utility. Click on the letter of the correct answer A: place C: time $1,000 Question B: form D: possession INCORRECT! TRY AGAIN! Correct! SCORE $1,000 Click on the money bag to return to the scoreboard During the last three months of the year, a grocery store stocks its shelves with plenty of canned pumpkin in order to increase the pumpkin’s ___ utility. Click on the letter of the correct answer A: time C: possession $2,000 Question B: place D: information INCORRECT! TRY AGAIN! Correct! SCORE $2,000 Click on the money bag to return to the scoreboard The Music Stand direct-mail company sends catalogs to music teachers, dancers, and other music lovers based on the company’s study of _____ data. Click on the letter of the correct answer A: demographic C: geographic B: psychographic D: product benefits $4,000 Question INCORRECT! TRY AGAIN! Correct! SCORE $4,000 Click on the money bag to return to the scoreboard The three Foundations of Marketing are: Click on the letter of the correct answer A: Human Resources, Marketing & Business, and Economic C: Human Renegades, Marketing, and Economy B: Human Resources, Marketing Information, and Economic D: Human Resources, Marketing Information, and Economy $8,000 Question INCORRECT! TRY AGAIN! Correct! SCORE $8,000 Click on the money bag to return to the scoreboard Process of developing, promoting, and distributing products in order to satisfy customers’ needs and wants. Click on the letter of the correct answer A: Exchange C: Marketing $16,000 Question B: Possession D: Utilities INCORRECT! TRY AGAIN! Correct! SCORE $16,000 Click on the money bag to return to the scoreboard Added economic value. Click on the letter of the correct answer A: Finance C: Price B: Purchasing $32,000 Question D: Utility INCORRECT! TRY AGAIN! Correct! SCORE $32,000 Click on the money bag to return to the scoreboard ___ is using marketing approaches that encourage consumers to think about a product in a certain way. Click on the letter of the correct answer A: Positioning C: Segmenting B: Target marketing D: Product planning $64,000 Question INCORRECT! TRY AGAIN! Correct! SCORE $64,000 Click on the money bag to return to the scoreboard Gathering and analyzing facts about products and consumers’ wants and needs Click on the letter of the correct answer A: Marketing C: Marketing Management B: Product Planning D: Psychographics $125,000 Question INCORRECT! TRY AGAIN! Correct! SCORE $125,000 Click on the money bag to return to the scoreboard Decisions about the payment options offered to customers are part of the pricing function of marketing. Click on the letter of the correct answer A: C: True $250,000 Question B: D: False INCORRECT! TRY AGAIN! Correct! SCORE $250,000 Click on the money bag to return to the scoreboard Developing, promoting and distributing products is known as what? Click on the letter of the correct answer A: Promotion C: Marketing Management B: Marketing $500,000 Question D: Product Planning INCORRECT! TRY AGAIN! Correct! SCORE $500,000 Click on the money bag to return to the scoreboard The personal satisfaction a customer receives from using a good or service is defined as the product’s what? Click on the letter of the correct answer A: Benefits C: Value B: Psychographic $1 Million Question D: Utility INCORRECT! TRY AGAIN! Correct! SCORE $1 MILLION
