Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Public relations wikipedia , lookup
History of public relations wikipedia , lookup
Marketing research wikipedia , lookup
Marketing communications wikipedia , lookup
Social marketing wikipedia , lookup
History of marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Marketing plan wikipedia , lookup
Networks in marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Green marketing wikipedia , lookup
Marketing and publicity training 14th April 2010 Attendance Please make sure you have signed the attendance register Staff Members Ann Howell VP Activities & Development Helen Freeman Marketing and Promotions Co-ordinator Jessica Harrison Activities Administrator • The message Agenda • Marketing methods • Public Relations (PR) • Student Media • Sponsorship The message o What is the publicity for? o Who are your audience? o Where is your event? o When is the event? o Why do they want to get involved? Posters • The Students’ Union has 10 notice boards • Do you want to use the Mac? • Think about how many posters you print • Print flyers and posters at SU Reception • Posters and flyers must be approved All advertising must: Poster, Flyer and Advertising Policy be appropriate and relevant to students be marked with an expiry date, and removed afterwards be approved, recorded and include ‘BUSU Approved’ stamp be displayed without covering any existing posters A ‘BUSU Approved’ stamp must be obtained from SU Reception, SU Marketing or the VP Communications in order to display your posters. An electronic copy is available upon request. Poster, Flyer and Advertising Policy Posters, flyers and advertisements must NOT: be abusive, obscene or contravene equal opportunities and safe space policies use alcohol as the main selling point of the event – drinks offers should include soft drink alternatives advertise alternative club night on a Wednesday or a Friday be placed anywhere on the parade be placed on walls or windows be stuck up with blue tac or selotape cover existing posters On Campus Distribution Get your original poster or flyer approved first Then print or photocopy as many as you like from this design Flyers can be distributed on-campus Permission letter must be sought from SU Marketing On-campus residence distribution via mail room Permission letter is needed from SU Marketing Date booked with SU Marketing in advance Do not distribute door-to-door or via residence kitchens Plasma Screens & Banners All societies can advertise on plasma screens Book in advance as there is limited spaces available BathStudent.com banner adverts Limited spaces, must have a link Events Listing - Restrictions Apply Contact SU Marketing for help and advice [email protected] Outside display boards & Stall hire Advertise your society event on the parade Display boards available for societies to paint and decorate Arrange through the Activities Office Speak to Jessica Harrison. Book in advance as they are very popular Can be time consuming and usually require two coats of paint Stalls outside the front of the library Can be booked in the activities office only Public Relations (PR) • Important to publicise and feedback on events • Borrow the flip camera • Use BathStudent.com to inform students • Promotion on the University homepage news • Publicising outside of the University…? Student Media Student impact newspaper Submit articles, adverts, publicity to [email protected] Campus television - Ctv Ctv can film and record your society activities and events This can be edited to produce a documentary or short clip University Radio Bath - URB URB can play at your event, or even record it with interviews Hire the URB Roadshow or DJs for your own party or ball For more information on Student Media contact [email protected] Sponsorship • Use SU Marketing when seeking sponsorship • Ensure your society is being treated fairly • Access the sponsorship database • Arrange Invoicing for you Sponsorship restrictions Companies your society cannot use include: travel companies temping agencies companies promoting excessive drinking gambling agencies and websites armed forces Support available to societies Helen Freeman, ([email protected]) Marketing and Promotions Co-ordinator Darron Thevarajah, ([email protected]) Marketing and Media Co-ordinator James Fellows, ([email protected]) Website Co-ordinator SU Marketing Office, Norwood House level 3, located past the SU Finance Office Questions? Feel free to ask any questions! Everyone is in the same position, so please don’t be scared! For more information visit www.BathStudent.com/marketing Attendance Please make sure you have signed the attendance register