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Transcript
Marketing and Sponsorship
Training
Marketing and Sponsorship Training 2013
Who we are:
Carrie Blake – Deputy Chief Executive Communications
Marketing & Bars
Helen Freeman – Marketing & Promotions Co-ordinator
Bars Manager: Mike Dalton
Website Co-ordinator: Matthew Parsons
Marketing and Sponsorship Training 2013
What we do:
Promotions: Services, opportunities, events, elections
Communications: website, Facebook, publications, plasma
screens, emails.
PR
Entertainment: club nights, Summer Ball, Freshers’ Week
Marketing and Sponsorship Training 2013
Promotional Methods
1. Promotional Methods
• Advertising Policy
• Posters
• Flyers
• Plasma Adverts
• Show Boards & Stall Hire
• Banner Adverts & Event Listings
• Media Groups
• Social Media
2. Marketing Resources
4. Sponsorship
Marketing and Sponsorship Training 2013
All advertising must:
Advertising
policy
• Be appropriate and relevant to students
• Not promote a event held at another nightclub / bar venue on a Wednesday or Saturday
night.
• Not use inappropriate images of people which could be deemed to be abusive, obscene
or contravene equal opportunities and safe space policies
• Not use alcohol as the main selling point of the event – drinks offers should include soft
drink alternatives and not have a big presence on the poster
If your posters meet all the above criteria they will be approved with a copy of our logo. If
you would rather have an electronic stamp of approval you can email your artwork through
to [email protected]
Marketing and Sponsorship Training 2013
Posters
Printing
• All posters must be approved before they go to print
• SU Marketing can approve posters either in person or via email: [email protected]
• Posters can be printed in the SU Resource room. Keys can be obtained from the Activities
office as well as your codes
Display
• The Students’ Union has only 5 notice boards where we can display A4 posters only
• 2 x mech eng, 1 x physics, 2 x SU Corridor
• Marketing will put these up for you so drop them into the office once printed
Poster Policy
• The University has a strict poster policy in place which all students must adhere to
• This means students can not display posters anywhere other than the designated SU
boards unless specific permission is granted. This includes all retail outlets, pillars, halls
etc
Marketing and Sponsorship Training 2013
Flyers
Printing
• All flyers MUST be approved before they go to print and must adhere to the Branding Guidelines
• SU Marketing can approve flyers either in person or via email: [email protected]
• Flyers can be printed using your club / society / group code in the SU Resource room. Keys can be
obtained from the Activities office. This will be automatically charged to your account
• If you are looking to print higher quality flyers you may want to go to the Print Unit on campus in 8
West, 1.35
Distribution
• On the Parade
• Clubs / societies and student groups can flyer on the parade. Flyers of course must have been
approved. You also need to get a permission letter from the Marketing Department before you
distribute on the parade
• Kitchen Drops
• Doing a kitchen drop is the only route to the halls of Residences. Students are NOT allowed to
distribute flyers door to door
• You need a permission letter from Marketing before you do a Kitchen drop
• Kitchen drops are very popular and need to be booked in advance. They can only be done
between 3.30 – 5pm. You need at least 200 flyers to make this worth while
Please note flyers can not be placed on the tables in the Student Centre or any commercial outlet without
special permission from the Marketing Department.
Marketing and Sponsorship Training 2013
Plasma Screens
• The Students’ Union has 33 Plasma Screens
• Students are allowed to advertise on these screens for FREE
• Adverts must be designed to specific dimensions
• Students can use the iMac to design artwork. Advice and guidance is available
• Consider the size of the screens during design
• Videos are an option but please note there is no sound
• Adverts need to be emailed through to [email protected]
• 720 x 1196 pixels saved as JPEG (Portrait)
• 1280 x 634 pixels saved as JPEG (Landscape)
• MP4 Files no bigger than 100MB
Marketing and Sponsorship Training 2013
Plasma Screens Bad
examples
Marketing and Sponsorship Training 2013
Plasma Screens Good examples
Marketing and Sponsorship Training 2013
Branding
The Branding Guidelines can be found online: www.BathStudent.com/marketing
Societies External
Societies Internal
Sport External
Sport Internal
Marketing and Sponsorship Training 2013
Where possible put the logo in the bottom right
hand corner.
Marketing and Sponsorship Training 2013
Show Boards & Stalls
Show Boards
• The show boards are available for clubs and societies to
paint and decorate
• Arrange through the Activities Office
• Book in advance as they are very popular
• Can be time consuming and usually require two coats of
paint
Stalls outside the front of the library
•
•
Stalls can be booked through your relevant department. i.e. Clubs and
Societies through the activities office. Volunteer groups through the volunteer
centre etc
These stalls are very popular so must be booked in advance. You can currently
only book a maximum of 3 days in one week
Marketing and Sponsorship Training 2013
Banner Adverts
•
All Clubs and Societies and Student Groups can advertise using banner adverts on
BathStudent.com
•
You must book in advance as there is limited spaces available
•
You must be promoting a specific event / activity
•
Your advert must have a link
•
468 x 60 pixels saved as giff
Events Listing
• Clubs and Societies may be able to have their event linked on the SU Homepage
• The event must already be created elsewhere and it must have an image
• Email details through to [email protected]
Marketing and Sponsorship Training 2013
Social Media
Facebook
• 9083 ‘Likes’
• Post any events / updates on our page
• If you have photo albums we can share them just
send through the link.
Twitter
• 5438 followers
• Follow us @BathSU
• Mention us in tweets and we will Retweet you
Facebook.com/BathSUSocieties
Facebook.com/BathSUSport
Facebook.com/BathSUVolunteering
Marketing and Sponsorship Training 2013
Media Groups
bathimpact - Student newspaper
Submit articles, adverts, publicity directly to:
Sports: [email protected]
Societies / Student Groups: [email protected]
Campus television - CTV
CTV can film and record your society activities and events. This can be edited
to produce a documentary or short clip
University Radio Bath – 1449 AMURB
URB can play at your event, or even record it with interviews.
They can also do promotional clips for your events for you
You can also hire the URB Roadshow or DJs for your own party or ball
For all Media enquiries visit their webpage for contact details
www.BathStudent.com/media
Marketing and Sponsorship Training 2013
PR
PR Templates
• www.BathStudent.com/marketing
• Press release templates for you to work on
• All press releases must be checked by Carrie Blake
• Carrie Blake will send them out on your behalf
• Questions to consider:
• What is the local angle?
• Who can you get a quote from?
• Do you have high quality images?
• What are the timescales?
Marketing and Sponsorship Training 2013
Marketing Resources
iMac
•
There is an iMac in the Marketing office for students to use. Advice and support can
be given. Just pop into the Marketing Office to make a booking.
Flip Camera
• The Marketing office has 3 flip cameras which can be lent out to students. Students
must sign a declaration form and will be responsible for any loss or damage. Please
book these through the Marketing Office.
•
Footage can be turned into a video in the Marketing office if needed and linked on
the SU Homepage. You can even approach CTV for help.
iPads
•
The Marketing office have two iPads which are also available for Students to borrow.
This can be great for selling tickets, running surveys, gaining membership, for
presentations and much more. Once again they can be booked through the
marketing office.
Marketing and Sponsorship Training 2013
Marketing, Communications & Bars Focus Groups
Communication Monitors
Be a Communication Monitor (like a Secret Shopper!)
Get assigned to something in the Union, then email your thoughts about how this is
communicated throughout the year, as you experience it. Your comments will stay
anonymous – but we will look at and consider them carefully.
You will be assigned areas to feedback over the year – like our entertainment, Elections,
Surveys, Sports, our leaflets, website or allocated an SU Officer to “follow”.
You could also be part of a Marketing and Communications Focus Group, which will
meet.
Great for your CV as marketing and communications is core to any organisation.
CONTACT: [email protected]
Marketing and Sponsorship Training 2013
Events Advisory Group
First Meeting Wednesday 9th October
1W 3.5
Helen Freeman - Marketing
Paul Brooks - Transport
Mike Dalton -Bars & Entertainments.
Venues, Transport, Health and Safety, Publicity.
Marketing and Sponsorship Training 2013
Sponsorship
•
All sponsorship agreements MUST come through the SU Marketing Department even
if they are renewals from previous agreements
•
There are some restrictions with regards to who you can be sponsored by and
restrictions to sponsorship requirements
•
There is a sponsorship process which all students must now follow when seeking
sponsorship. This is found online at www.BathStudent.com/marketing
•
Please note all contracts must be signed by the relevant area SU Officer
•
All invoicing MUST be arranged through the SU Marketing Office
•
Reports will need to be made at the end of each year
Please book meetings with Helen Freeman in the SU Marketing Office to discuss the full
Sponsorship process.
Marketing and Sponsorship Training 2013
Thanks for listening
Any questions please contact [email protected]
Marketing and Sponsorship Training 2013