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David W. Stewart, Editor November 8, 2007 1 JAMS Mission The Journal of the Academy of Marketing Science (JAMS) is devoted to the study and improvement of marketing and serving as a vital link between scholarly research and practice by publishing research-based articles in the substantive domain of marketing. 2 JAMS Editorial Content • Address “leading-edge” issues • Thought-provoking • Challenge or shift dominant conceptual and methodological paradigms • Attempt to change perspectives and/or cause a phenomenon to be viewed in a different light • Extend, in one fashion or another, the boundaries of the discipline 3 Types of Papers • • • • • • • • Original Empirical Research Conceptual/Theoretical Contributions Integrative Literature Reviews Research Notes Best Practices Agnostic with respect to methodology Key criterion is contribution Friendly to international authors 4 Publishing Opportunities in JAMS • • Best Marketing Papers Survey Research • But that addresses common method variance • Best Practices • Research Methods • Marketing Management • Measurement and Accountability • Not Simple Scale Development • Serious Contributions to Marketing Management. General Management, and Public Policy • Contributions of Marketing to the Firm, to Society 5 Some Data • • • • • • 300+ New Submissions A Year (excluding special issues) 15% Acceptance Rate All Electronic Submission and Review Process Average Turn Around is less than 50 Days Decisions in Two Rounds Publication of Individual Papers to Web in 12 weeks 6 Special Issues • 2008: Evolving to a New Dominant Logic for Marketing • Guest Editors: Bob Lusch and Steve Vargo • 2009: In Honor of Peter Drucker • Guest Editors: George Day, Stan Slater and Jenny Darroch • 2010: Marketing and Supply Chain Management • Guest Editors: Tom Mentzer and Greg Gundlach 7 Some Tips on Publishing • • • • • • • • Focus on new and interesting issues Pay attention to the literature Get feedback Take Care in your writing Pay attention to the reviewers’ and editor’s comments If given a chance to revise, do so (sooner) Build on rejection Become a part of the review process 8 What Is Not Interesting: How to Avoid Publication • • Work on The Obvious Venue Driven Research • Examples: studies of old phenomena in new settings such as a specific industry, international, internet context • • • Just Adding One More New Variable Replications Offer an Exercise in Data Fitting • usually not interesting no matter how sophisticated the model • Offer Descriptive and Purely Exploratory Work 9 Dealing with the Editor • The Editor Is Your Friend • Incentives Are For Editors to Accept (Good) Papers • • • When You Have a Question Talk to the Editor Appeals are Possible but Seldom Successful New Papers Are Welcome • new data, new conceptual framework 10 An Invitation • • • Send us your papers Get involved in the review process Read and use the journal http://jams.edmgr.com 11