* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Chapter8-McKinsey`s Eight Technology Trends to Watch for 2008
E-governance wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Multicultural marketing wikipedia , lookup
Social media marketing wikipedia , lookup
Multi-level marketing wikipedia , lookup
Marketing research wikipedia , lookup
Product planning wikipedia , lookup
Consumer behaviour wikipedia , lookup
Youth marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Direct marketing wikipedia , lookup
Neuromarketing wikipedia , lookup
Viral marketing wikipedia , lookup
Target market wikipedia , lookup
Marketing strategy wikipedia , lookup
Customer relationship management wikipedia , lookup
Green marketing wikipedia , lookup
Global marketing wikipedia , lookup
Digital marketing wikipedia , lookup
Online shopping wikipedia , lookup
Service parts pricing wikipedia , lookup
Customer engagement wikipedia , lookup
Advertising campaign wikipedia , lookup
Street marketing wikipedia , lookup
Supermarket wikipedia , lookup
Marketing channel wikipedia , lookup
Visual merchandising wikipedia , lookup
Service blueprint wikipedia , lookup
McKinsey’s Eight Technology Trends to Watch for 2008 A-Team 1. 2. 3. 3. 4. 5. 6. 7. 8. Distributing co-creation Using consumers as innovators Tapping into a world of talent Tapping into a world of talent Extracting more value from interactions Expanding the frontiers of automation Unbundling production from delivery Putting more science into management Making businesses from information Using consumers as innovators Companies are leveraging so-called “web 2.0” concepts in increasingly innovative ways. One t-shirt company, for example, successfully solicits ideas for designs from its customers. “Companies that involve customers in design, testing, marketing (such as viral marketing), and the after-sales process get better insights into customer needs and behavior and may be able to cut the cost of acquiring customers, engender greater loyalty, and speed up development cycles”. Making businesses from information There are almost a limitless number of possibilities to identify information “asymmetries” to create new businesses, such as seeing disconnects in supply, demand, pricing, etc. Or, information gathered for one purposes might be used for another. “A retailer with digital cameras to prevent shoplifting, for example, could also analyze the shopping patterns and traffic flows of customers through its stores and use these insights to improve its layout or the placement of promotional displays. It might also sell the data to its vendors so that they could use real observations of consumer behavior to reshape their merchandising approaches.”