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MARKETING REPORT
April 2012
Closing Dinner
A Night To Remember
 Black Tie Optional
 Tux rental still available. Call The Tuxedo
Exchange at (760) 321-7171
 Red Carpet Arrival
 Comedian/Hypnotist
Marketing Committee
 Looking for Members
 Goals
 Add value to membership through marketing programs and assist
and support the planning, promoting, and launching of new
programs and projects
 Create a connected experience and integrating of branding across
all touch points
 Add value through content management
 Duties
 Monthly Conference Calls
 Input in discussions
 Marketing Research Question Development
 Website Input
 Strategy Input
 Various tasks as assigned
Overview of ETI
Marketing Projects
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Announcements, Press Releases, and other PR
Industry Update
Inventors Hub
New Member Recruitment
Web Presentations
Market Research
Industry Outreach
Industry Update
 Industry Update
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Letter from the President
Executive Manager Letter
Event Articles
Articles
Market Research
 Market Research
 Previous Research
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J2534 Research
TPMS/Telematics
Collision Repair
Current Research
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Battery Technology and A/C Systems
Alternate Powertrains for Light Duty
Summer Tech Week
2012
June 12 – 14, 2012
 Headquarter Hotel is the Hyatt, Dearborn, Michigan
 OEM Appreciation Dinner is at the Henry Ford Museum
Winter Tech Week
2012
December 3 – 7, 2012
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Yokohama
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Hotel TBD
Social Media
 Linked In
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Subgroups
 Facebook
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Information and updates
ETI Website
 Overview of FAQ’s
ToolTech 2013
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Hyatt Regency Mission Bay, San Diego, CA
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April 23 – 25, 2013
Q&A