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Do not copy or post online without our permission How Social Media Benefits Small Businesses Survey Conducted by Jenny C. Huang Marketing Consulting June 16, 2014 Do not copy or post online without our permission Social Media Benefiting Small Businesses -- Highlights • Overall, social media is one of the important touch points for small businesses to participate in • Social media levels the playing field for small businesses because they can play with bigger companies in marketing themselves with low barriers to entry • Social media can be more fitting for certain industries in generating leads based on strengths (demographics reached) of particular outlets in showcasing your products or services and being the right kind of touch points in your sales and marketing cycles. • Better audience targeting, engagement frequency, content strategy, and execution consistency all are equally important in driving the success of your social media marketing experience. Source: Jenny C. Huang Marketing Consulting Do not copy or post online without our permission Survey Population Mix Q1: What industry is your business in? 12% Technology Consumable 25% Retail (Non-Restaurant) 63% • 50% has 25-50 employees • 25% has 50-100 employees • 12.5% has either 1-25 or 100+ employees Source: Jenny C. Huang Marketing Consulting Do not copy or post online without our permission Social Media Intent Q2: What are your goals in using social media? 15% Generate Leads Generate Sales Strengthen Brand Image 57% 28% • A majority of technology companies use social media to generate leads • Some tech/retail companies use social media to generate sales Source: Jenny C. Huang Marketing Consulting Do not copy or post online without our permission Social Media Engagement Frequency Q3: What are your engagement frequency with social media? • Youtube appears to be a top daily engagement, with Pinterest, Instagram and Twitter following lead. • Blog, LinkedIn and Pinterest appear to be top weekly engagement among the population surveyed. Source: Jenny C. Huang Marketing Consulting Do not copy or post online without our permission Social Media Effectiveness in Generating Sales Q4: Which social media channel helps your business in terms of increasing sales or getting repeat business? (5=most helpful; 1=least helpful) • Blog, Youtube, and Pinterest seem to be effective for a majority of the survey participants in helping their businesses increase sales, with LinkedIn and Facebook following lead Source: Jenny C. Huang Marketing Consulting Do not copy or post online without our permission Social Media Free vs. Paid Usage Q5: Which of these social media channels do you buy paid ads? • A large % of population surveyed used free postings • There seems to be a moderate linkage between paid ads/posting in generating sales among technology and consumer brand companies. Source: Jenny C. Huang Marketing Consulting