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How Social Media Benefits Small
Businesses
Survey Conducted by
Jenny C. Huang Marketing Consulting
June 16, 2014
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Social Media Benefiting Small
Businesses -- Highlights
• Overall, social media is one of the important touch points for
small businesses to participate in
• Social media levels the playing field for small businesses
because they can play with bigger companies in marketing
themselves with low barriers to entry
• Social media can be more fitting for certain industries in
generating leads based on strengths (demographics reached) of
particular outlets in showcasing your products or services and
being the right kind of touch points in your sales and marketing
cycles.
• Better audience targeting, engagement frequency, content
strategy, and execution consistency all are equally important in
driving the success of your social media marketing experience.
Source: Jenny C. Huang Marketing Consulting
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Survey Population Mix
Q1: What industry is your business in?
12%
Technology
Consumable
25%
Retail (Non-Restaurant)
63%
• 50% has 25-50 employees
• 25% has 50-100 employees
• 12.5% has either 1-25 or 100+ employees
Source: Jenny C. Huang Marketing Consulting
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Social Media Intent
Q2: What are your goals in using social media?
15%
Generate Leads
Generate Sales
Strengthen Brand Image
57%
28%
• A majority of technology companies use social
media to generate leads
• Some tech/retail companies use social media to
generate sales
Source: Jenny C. Huang Marketing Consulting
Do not copy or post online without our permission
Social Media Engagement Frequency
Q3: What are your engagement frequency with social media?
• Youtube appears to be a top daily engagement, with
Pinterest, Instagram and Twitter following lead.
• Blog, LinkedIn and Pinterest appear to be top weekly
engagement among the population surveyed.
Source: Jenny C. Huang Marketing Consulting
Do not copy or post online without our permission
Social Media Effectiveness in Generating Sales
Q4: Which social media channel helps your business in terms of
increasing sales or getting repeat business? (5=most helpful; 1=least helpful)
• Blog, Youtube, and Pinterest seem to be effective for a
majority of the survey participants in helping their
businesses increase sales, with LinkedIn and Facebook
following lead
Source: Jenny C. Huang Marketing Consulting
Do not copy or post online without our permission
Social Media Free vs. Paid Usage
Q5: Which of these social media channels do you buy paid ads?
• A large % of population surveyed used free postings
• There seems to be a moderate linkage between paid
ads/posting in generating sales among technology
and consumer brand companies.
Source: Jenny C. Huang Marketing Consulting