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Resources and Development Division– Liaison, Information and Internet Department KKL-JNF Online Marketing Tools for Your Use Donation Process Pyramid Repeat Contributions Loyalty Follow-up Recognition Fundraising Convincing Support Empathy Knowledge Awareness Lack of awareness Convincing Information Production: News and Marketing Mass Marketing Tools: Internet, YouTube, Newsletter Lack of Awareness Personal Information; Donor Appreciation and Report Back; Video for annual donors events. Various Languages Personal Connections Tools: Internet –personal code; Personal video; Targeted articles Contribution Mass Media: Examples of News Updates Operation Protective Edge Mass Media: Examples of News Updates France: Israel Today and Tomorrow Mass Media: Examples of News Updates Canadian PM Harper at the Hula Lake Park Mass Media: Examples of News Updates Personal Communication: Examples of Reports Back to Donors. Canada: Retorno – Center for Animal Assisted Therapy “Animals reflect what we are going through and help us understand ourselves better,” said Yonatan. Efrat the psychologist, addressing the donors from Canada. “We are planning a big celebration for the opening of the new center, and we really hope you will join us. We are full of gratitude for the wonderful gift you have given us.” Personal Communication: Examples of Reports Back to Donors. International: Life Saving Portable Bomb Shelters Hernan Olisky from Moshav Mavkaim: “This shelter could save my life and the lives of other people. We have been given a feeling of safety.” “The contributions of Friends of KKL-JNF all over the world give us strength to be strong, to believe in our future and to know that we are not alone,” concluded Alon Schuster, Mayor of the Shaar Hanegev Regional Council. Personal Communication: Examples of Reports Back to Donors. Australia: Hatzerim Water Reclamation Facility Brings Life to the Negev “All the sewage from the kibbutz used to flow into the streambeds, and this caused environmental damage,” said Gustavo Rochman, CFO of Kibbutz Hatzerim. Sigal Moran, Mayor of the Bnei Shimon Regional Council: “The true response to all those who would like to destroy us is to reinforce the communities and develop the region. We have been embraced by Jewish Communities all over the world, especially by Australia.” " Marketing Tools: Mass Media and Personal Communication KKL-JNF Website. JPOST Green Israel. YouTube Channel Marketing Tools: Mass Media and Personal Communication Examples of special Internet section for your use: Marketing Tools: Mass Media and Personal Communication KKL-JNF Website. JPOST Green Israel. YouTube Channel Marketing Tools: Mass Media and Personal Communication KKL-JNF Website. JPOST Green Israel. YouTube Channel Marketing Tools: Mass Media and Personal Communication Some Statistics and Data: Number of Visitors to the KKL-JNF Site and the JPOST Green Israel Section: 1,235,226 Number of views on the YouTube Channel this year: 101,791 The 3 most viewed sections: News Touring Israel in Nature Afforestation and Ecology Marketing Tools: Mass Media and Personal Communication KKL-JNF YouTube Channel The 3 most viewed films: Growing Forests in the Desert with 49,575 views. Recycling Water in the Negev Desert with 10,846 views Planting Trees, Pushing Back the Desert with 7,984 views Marketing Tools: Mass Media and Personal Communication Video productions and live broadcasts Examples of videos for fundraising events Marketing Tools: Mass Media and Personal Communication Video productions and live broadcasts Examples of News videos Marketing Tools: Mass Media and Personal Communication Video productions and live broadcasts Examples of videos in different languages As always, we will be happy to help you with anything you might need for your work Please Contact us at: Email: [email protected] Tel: 972-2-6583354