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SGC Breakfast Briefing
With Mr Reddy Karempudi Srinivas
Professor of Marketing Director, Center for Marketing Execellence of Lee Kong Chian
School of Business,Singapore Management University (SMU)
Innovate or Die: Strategies in Rapidly Changing Markets
Innovation is the lifeblood of organisations. Operating in markets which are changing rapidly makes it even more
imperative that firms are on their toes. Firms which innovate are rewarded with market success and those that do not
innovate are condemned to fail. In this highly interactive session, Mr Reddy Karempudi Srinivas illustrate the concepts
with several case studies on how firms facing great uncertainty and rapid changes in their environment deal with these
adversities by continuing to innovate.
About the Speaker:
Mr Reddy Karempudi Srinivas is a professor of marketing. Since 2009 he has been the director of the Center for
Marketing Excellence at the Lee Kong Chian School of Business at the Singapore Management University (SMU).
His awards and honors include the IBM SUR (Shared University Research) grant for studying Innovation Conversion
and becoming Asia’s best professor in marketing in 2010.
02 February 2012 (Thursday)
8am - 9.30am (Registration begins at 7.45am)
Orchard Hotel Singapore / Lavender 2, Level 3
442 Orchard Road
SGC Members : S$48nett
: S$60nett
If you wish to attend this session, kindly fax or email this invitation by 25 January 2012 to the SGC.
FAX NUMBER: 6562 8510. EMAIL: [email protected] If you wish to cancel your reservation, please call SGC
at least two working days in advance. NO SHOWS will be charged the full amount. Cancellation on the day of the
luncheon will also be charged.
Tel No.
_________________________ Email ___________________________
Member of the SGC
SGC Address: 25 International Business Park, #03-105 German Centre, Singapore 609916