Download Thursday 2nd: Mike Jesnick

Next Steps
Prediction is very difficult, especially
about the future.
Niels Bohr
Challenges
The Guardian
Challenges
….carbon dioxide emissions are rising.
There is very little argument that this will
produce rises in temperature and sea levels
with mostly deleterious effects on
ecosytems, food and water supplies, and
human communities.
…it will be neither solved nor even helped
by protestors who think that it is big and
clever to splatter ministers…throwing
custards pies is what clowns do.
The Times 7 March
Challenges
Climate change is the greatest market failure
the world has ever seen…
…..need to inform, educate and persuade
individuals about what they can do to
respond to climate change
Nicholas Stern (The economics of climate change)
Challenges
The public is torn between competing and
conflicting mindsets. As citizens they want
to avert climate change but, at the same
time, as consumers they want to go on
holiday, own a second home, a big car and
the latest electronic goods. They
acknowledge their collective
responsibilities but guard jealously their
personal rights and freedoms
The IPSOS MORI and Social Research Unit report
Issues
You will find that the State is the
kind of organisation which, although
it does big things badly, does small
things badly, too.
JK Galbraith
Issues
For a successful technology, reality must
take precedence over public relations, for
Nature cannot be fooled.
Richard Feynman
There is an evil tendency underlying all our
technology – the tendency to do what is
reasonable even when it isn’t any good.
Robert Pirsig
Issues
Sustainable Development is the only thing
that stands between us and an utterly
miserable descent into ecological
collapse, resource wars, worsening
inequity and social implosion
Attr. Jonathan Porritt
What should campuses do?
Human history becomes more and
more a race between education and
catastrophe
HG Wells
What should campuses do?
An affirmative corporate social agenda moves
from mitigating harm to reinforcing corporate
strategy through social progress
Organisations that make the right choices and
build focused, proactive and integrated social
initiatives in concert with their core strategies
will increasingly distance themselves from
the pack
Michael Porter, HBR December 2006
What should campuses do?
For myself I am an optimist – it does
not seem to be much use being
anything else.
Winston Churchill
What should campuses do?
The future is another country – We’ll do
things differently there
Apologies to LP Hartley
What should campuses do?
You’ve got your passion, you’ve got your pride;
But don’t you know that only fools are satisfied;
Dream On, but don’t imagine they’ll all come true
Billy Joel, Vienna