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Marketing your IR Institutional Repository Workshop 1 – 3 April 2009 Presented by [email protected] Marketing Approaches • Top-Down e.g. UNISA Focus on chancellors, deans, administrators – Use word of mouth and direct influence – Engage influential academics, administrators before you launch the service – Develop a case demonstrating value of IR to institution as a whole, showcasing univ research, benefit to academic research • Bottom-Up e.g. UP – Pitches service to academics, staff, communities that publish on univ web, technical staff in departments, groups dealing with publications – Proof need for an IR before requesting support at higher level (Barton & Waters 2005) Marketing Approaches • Bottom-Up e.g. UP (cont.) – Get academics interested in preserving their work for the long term – Library Advisory Committee – share benefits with colleagues – Approach different departments differently – Approach academics with publications on web sites – Demo to editors, webmasters, content managers – Collaborate with other initiatives e.g. clickUP (Barton & Waters 2005) Marketing Approaches • Bottom-Up e.g. UP (cont.) – Get academics interested in preserving their work for the long term – Library Advisory Committee – share benefits with colleagues – Approach different departments differently – Approach academics with publications on web sites – Demo to editors, webmasters, content managers – Collaborate with other initiatives e.g. clickUP (Barton & Waters 2005) Marketing Material • • • • • • • • • • • • • • Strategic spots in library – exhibits Library web & university web Pamphlets/ Brochures Postcards PPT Introduction Campus newsletter Face to face Faculty meetings Posters IR Launch event Lunch hour open sessions – OA, preservation etc. E-mail members of UP community – updates, follow-up Use success stories, quotations Annual Report Competitions Adding Content • Expose people to service 7x – fully aware of service – over a period of time, from various sources (print, online, person) • Easy sells – interface attractive, easy to use, welldocumented • Collaborate with web editors, Research Office • Top selling points: persistent identifiers, uniform presence of univ research, community and author control, self-archiving clause from publishers (Barton & Waters 2005) Bibliography Barton, M.R. & Waters, M.M. 2005. Creating an Institutional Repository: LEADIRS Workbook. MIT Libraries. Questions? [email protected]