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Transcript
Five Multi-Channel Marketing Sparrows Five Your Website Should Be: Sparrows • Custom only – no template sites • Standards-based CSS code Your Website • Compatible with today’s web technology • Fully owned with access to all files and content • Avoid free or proprietary platforms – don’t get boxed in! Five Search Engine Optimization Sparrows • Keyword research matters • Optimize each web page SEO • Content “freshness” is a new ranking signal • Inbound links still important • Local search • Paid ads Five Your Social Presence Sparrows • Facebook • Twitter Social Media • LinkedIn • YouTube • Google Plus • Blog Five Online Marketing Sparrows • Article syndication • Video marketing Online Marketing • Directory submissions • Press releases • Optimized landing pages • QR codes Five Email Marketing Sparrows • E-newsletters • Email campaigns Email Marketing • Opt-in only • Multi-media links (podcast, video, social...) • Consistent sending schedule • Use a professional listserv service Five Track & Measure Sparrows • Web analytics • SEO ranking reports Track & Measure • Social measurement reports • Email campaign results • Google Alerts Five Mobile Website Sparrows • Mobile “friendly” is not enough Mobile Website • Regular websites are difficult on mobile devices • 50% of people in the U.S. today have smart phones • Mobile will be consumers’ “first screen” by 2013 Five How to Manage ALL Channels Sparrows • Set up and configure channels to work with each other Integrated Marketing Management • Build a Content Pipeline to plan and schedule marketing activities • Send updates to channels with one action • Pre-schedule automatic marketing activities • Use Content Manager to make content updates
