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Web Analysis & Online Integration David Hudson Commercial Director Intellitracker Ltd www.intellitracker.com Drive - Don’t Run [drive] v. drove, driven, driving to move along or advance quickly as if pushed by an impelling force [run] v. ran, run, running to be in operation, to continue in operation Agenda • Single Customer View – Offline model (CRM) – Online model (web analytics) – An integrated view Offline Model Household Contacts Transactions Online Model - Web Analytics Page View Centric Visitor Centric (Google Analytics) (Most Web Analytics Systems) Visitor Visit Visits Page Views Views & Events Contact Centric Web Analytics Contact Centric Contact A Contact can use multiple devices Visitors A Visitor is a Device or Browser (and is NOT a person) Visits Views and Events Online – Offline Integration Offline Model Online Model Household Contacts Contact Visitors Visits Transactions Views and Events Available Information • • • • • • • • Geography - Country / Region (Town) Campaigns – Email / Promotions / Affiliates / Banners / Links / Offline Search Terms - Search Engine / PPC Forms – Business data (Site Search / Interest / Demographics) Content – Pages / Channels Calendar – Dates / Times / New / Repeat / Frequency / Recency Technical – Browser / Operating System / ISP / Organisation Commerce - Products / Values / Currency • Inference: – Needs, Wants, Desires, Preferences, Affinity, Attitudes etc. Thank You www.intellitracker.com 0845 680 1920 [email protected] David Hudson – Commercial Director
