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JOB & PERSON SPECIFICATION Post Title: Department: Position Type: Location: Reports to: Date: Content Marketing Executive Marketing Full time, Permanent Hawley Mill Marketing Manager April 2017 Profile A Content Marketing Executive with a passion for creating, coordinating and distributing written, visual, social, and interactive content (on and offline). Your experience and skill will ensure that you are able to deliver and adapt your content and style to fit requirements and ongoing changes in the company and the industry. You will have a commitment to ongoing learning and development to support these changes and develop your skills, abilities and passion in the role. We have a customer-centric ethos and an open, engaging and questioning culture. You will find a company of creative, technical and very smart people who are passionate about what they do. Main Purpose of Position You will work closely with the marketing manager to create a content marketing strategy which ensures relevant and timely content is created, promoted and distributed along the full customer journey. You will create a calendar of trending thought leadership materials, content to convert prospects throughout different stages of the sales cycle and repurposing existing content into multiple formats to suit our multiple audience and how they learn & interact with Electrosonic. Key Responsibilities and Duties Lead, manage and direct all marketing activities for Electrosonic Ltd. Create the content marketing strategy with quarterly & monthly content deliverables Understanding of how the content marketing funnel determines the type and nature of the content created and delivered Develop buyer personas To develop and create Value Propositions for each service and solution/target market Create sales collateral for our Lead Generation Executives and BDM’s i.e. PowerPoints, case studies, brochures Craft, produce and repurpose unique thought-leadership content across multiple channels Ensure all content initiatives are aligned with the unique needs of each persona, aligned to the B2B buyer’s journey Work with thought leaders (internal & external) when applicable to create content To write, edit and distribute on and offline marketing materials including press releases, award entries, data sheets, blogs, web content, white papers Creating and distributing Social media posts across various platforms Creating animation and video story boards to educate clients about new and existing services and then working with videographer/editors to create videos and animations for tradeshows, You Tube and email campaigns Producing and distributing editorial and press releases to industry specific magazines and blogs Creating automated email marketing campaigns using Dotmailer email software Creating, managing and updating website content using CMS, including meta tags and descriptions and working with agencies to create microsite content Use of Google Analytics and other social media analytic tools to analyze marketing activity and improve content, CTA, website traffic, social followers and email conversions Optimize content considering SEO and Google Analytics Experience of working with and managing third party agencies What Experience, Skills and Attributes you will need to be successful? BA/BS and/or CIM Marketing Qualification At least 2-3 years’ experience working in a similar role Passion for writing and creating content Strong understanding of the B2B buyer’s journey and marketing tactics to guide it Experience of creating personas and value propositions and using this information to create on and offline marketing collateral Experienced writer of many content formats Strong project management & organisational skills Ability to manage multiple projects at the same time in a fast-paced environment Technically capable, excellent communicator, and a desire to improve processes Strong Copywriting skills Design content marketing strategies and set short-term goals Knowledge of different content planning and creation processes Deliver new engaging content on a regular basis Edit, proofread and improve content Undertake content marketing initiatives to achieve business targets Experience Web analytic tools such as Google Analytics, Web Trends Experience using email automation software Experience using a web content management system (CMS) Expertise using social media platforms especially LinkedIn and Twitter Experience in writing content for print, email, web, videos Understanding of SEO, key words Be ready to work in a fast-paced and highly ambitious company Able to manage multiple projects simultaneously Proven ability to work collaboratively with multiple stakeholders Photoshop, Illustrator and creative video platforms desirable Have a good understanding of website product development desirable Experience of CRM - desirable not essential desirable Company Description: Electrosonic is a worldwide audio-visual company with extensive experience in designing, project managing, engineering and supporting AV systems and products. Founded in 1964, the company has always been among the first to apply new technology to create tailored, state-of-the-art solutions that meet the challenges of the professional AV market. With over 50 years of experience working on complex projects, both large and small and in multiple geographic territories, Electrosonic has developed a reputation that is unsurpassed in the industry. Many of Electrosonic's projects have been recognised with key industry and sector awards. Electrosonic aims to develop lasting relationships by working in partnership with our customers and suppliers and all others involved in the project.