Download Bounce Rate

Shared by: Stephanie Padgett
July 2009
Google Analytics—What Is It?
 FREE tool that allows you to analyze your web site
traffic for:
 Total and unique visit
 Time spent
 Page views
 Bounce rate
 Geography
 Referral sites
Google Analytics—Why It’s Important
 Determines HOW people get to your site
 Reveals WHERE they come from
 Shows WHAT they find valuable
 Highlights WHEN they bail
 Demonstrates HOW OFTEN they visit
Key Terms to Know
 Visits
 Total number of people who come to your site based on IP
address
 Pageviews
 Visits x number of pages visited
 Uniques
 Counts each IP address only once
 Bounce Rate
 % of your visitors that leave your web site from that
particular page
Analytics Dashboard
 Starting point
 You control time period
 Can compare to other ranges
What data is important?
 Traffic Sources
 Reveals how visitors found
your site
 Links to paid and organic
search
 Guides your search
programs
What data is important?
 Referring Sites
 Determine which sources
bring you leads
 Optimize those sources that
are most effective
 Can also track conversions
(e.g. completed info form)
 Save money by eliminating
paid referrals that don’t
produce
What data is important?
 Map Overlay
 Demonstrates where your
visitors are coming from

By country, state, city
 Helps to identify potential
marketing opportunities
What data is important?
 Content Overview
 Can analyze by new visitor
 What areas of your web site
(likely prospect) vs.
are most/least visited
returning visitor (likely
 Where is the most time
parent)
spent
What data is important?
 Top Exits
 Shows where people
leave your site
 Can analyze by new visitor
(likely prospect) vs. returning
visitor (likely parent)
 Usually page w/ jobs, price or
photos
New vs. Returning
 For established Final Site clients
 Hones in on behaviors of your
prospects
 Referral Sources
 Time Spent
 Exit points
Other Options
 Segment Creator
 Create custom segments based on behavior (e.g. people
who visited your pre-school info page)
 Web site optimizer
 Provides suggestions on how to improve your site
Analyze and Optimize
 Review data every six months
 Compare to same time year ago
 Compare to past six months
 Use to evaluate crisis risk (e.g. links from sources with
negative reports)
 Use to evaluate effectiveness of other paid marketing or
PR
 Look for trends in referral sources, geography, exit
points, total visits
 Check Google often—new tools and tricks are
constantly being introduced!
New Site?
 Set-up Google Analytics on your current account for
comparison
 Remember “new visits” won’t count for 6 months
 When you switch, remember to change any existing
landing pages, conversion settings or paid search
(URL’s of site and landing page must match)
 Use Google help tools, videos and formums
Questions? Need Help?
 Stephanie Padgett, Walch Communications
 [email protected]
 513.719.6255