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Self-Promotion SOCIAL MEDIA | JULIET DAVIS Do Job Boards Work? 13.2% of jobs are found through job boards (many of which are low level) Less than 1% of executive jobs are filled through job boards. 70% of jobs are found through networking. U.S. Bureau of Labor Statistics LinkedIn: Like Facebook for Professionals Facebook: Your friends are your network. On average, there are only two degrees of separation between your friends and your next employer, so keep your FB “clean.” WordPress and Wix: Allow you to create your own website (for professional blog, portfolio) Your online portfolio shows what you have to offer a potential employer. A blog shows your critical and strategic thinking abilities, as well as your research skills. YouTube: Can deliver video of you performing on the job (e.g., presenting, training, teaching, etc.) Twitter: shows your professional social media skills and helps you network. The 6-D Job Candidate What Social Media Does That Resumes Don’t: Show Personal Presence (Image, Professionalism, Personality, etc.) Demonstrated Skill (Social Skills, Communication Skills, Live Performance, Portfolio) Develop and communicate with your network. Your Public Persona is a Form of Capital Get richer now. Social Web Persona (public) Personal Life Professional Life Video Remember to separate your public persona from your private personas. 1) Clean up your online presence 2) Use tools strategically to deploy a campaign Take flight. Understand Your Audience and Their Goals “WIFM” Know the Google yourself. What if Google search results don’t show you in your best light? BURY THEM with your own content. EXTORTION SITES: Hire a lawyer, if you can afford to, to deal with those sites. SITES OF PEOPLE YOU KNOW: Ask them to remove. Clean up your image. What image does this photo project? Tweak those privacy settings Clean up galleries and posts (even among friends) Remember your friends ARE your network. Get a Professional-looking Headshot (IF you’re going to show yourself at all) What messages are these photos sending? Clean up your posts. After my brother went to rehab . . . (personal drama) I love motorcycles (dangerous hobbies) I Barrack Obama (politics) Have you accepted Jesus Christ as your personal savior? (religion) I couldn’t go to work because the baby was sick (home life responsibilities overshadowing others) Top Business Networking Tool Collect contacts. Share your resume and web links. Ask your contacts to recommend you. Use posts to network. Use “Job Seeker” (but don’t rely on it) Save articles (LinkedIn is trying to become full service) Linked In How to get updated content regularly Linked In LinkedIn Tips Complete your profile 100% Include all info that’s on your resume. Use key words throughout your profile that relate to your industry/profession of interest so that your profile is searchable. Avoid using slashes between critical keywords, for example, "sales/marketing.“ Most experts believe users with more connections and recommendations show up higher in search results. “Dress for the job you want” (your photo) Create a strong headline (Social Media Specialist) Keep your posts professional. http://www.job-hunt.org/social-networking/be-found-on-linkedin.shtml Your Tweets YouTube Videos Need to be embedded in a web site to be found Trebor Scholz Join Professional Organizations & Networking Clubs Attend Events; Research Companies “Tell us about yourself.” Keep it professional No TMI (personal drama, insignificant detail, dangerous hobbies, politics, religion) Practice your “elevator pitch” and carefully craft your profile statement. Sample Bio Blurb (Profile) Verbal Spiel (Elevator Pitch) VERBAL: I’m a graduate of _______ (institution) where I majored in _______ because I wanted to ________. I’ve been fortunate to intern at _________ and learn ___________, which are skills I’ll be able to bring to a job. If you think your business could benefit, please feel free to check out my online portfolio. Here’s my business card. Web Blurb (Concise Statement) TEXT: Interactive media marketer and content developer specializing in: - Social Media Communications - Web Development - Corporate Blogging - Copywriting - Public Relations - Integrated Marketing Communications Sample “About” Statement: Be Audience-Centered, not Self-Centered Self-Centered Bio Unprofessional: I was born in a snow storm in Montana in 1982. WE DON’T CARE— EVERYONE WAS BORN SOMEWHERE. Audience-Centered Bio Professional: Growing up on a farm in Montana snow storms made me a resourceful problem-solver. . . . (etc.) NOW WE CARE. Your Web Site www.okaydave.com Your Domain www.godaddy.com $9.00 per year Forward your domain to any page you want. Hosting space: $4.95 per month Your Blog QUESTIONS? [email protected] | www.julietdavis.com