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PERSONA – Plant Manager PROFILE OVERVIEW Plant managers are the people who watch over and organize the daily operations of manufacturing plants and similar places. Plant managers oversee employees, production and efficiency, to make sure the plant is running smoothly, quickly, efficiently and safely. Plant managers might oversee an entire location, or just a section of the operation. Plant managers maintain optimum operation by assigning workers, creating and keeping work and production schedules, hiring and training new employees, collecting and looking through data to find places of waste or places of improvement, keep an eye on worker safety and plant safety, monitor the production equipment to make sure that it stays in good working order, and repair or replace the equipment when needed. Role/Function Plant managers are the last line of defense for quality control when the item manufactured leaves the plant. They communicate with other departments or parts of the plant to make sure everything runs smoothly. Goals Overall plant production increase Education BS in Industrial Engineering or BA in Business Certifications Six Sigma Hobbies Auto restoration, Golf, Tennis Age 40 - 65 ©2016 Entreholic All Rights Reserved | entreholic.com CHALLENGES Primary challenge to persona’s success Leadership skills Secondary challenge to persona’s success Money management NEEDS What are the persona’s primary needs in accomplishing their tasks? Cooperation by all departments What are the persona’s secondary needs to accomplishing their tasks? Budgetary constraints SOLUTIONS How you solve your persona’s challenges/pain points with solutions Facilitating cooperation from all departments within the plant How you help your persona achieve goals Providing value adds with cost reductions ©2016 Entreholic All Rights Reserved | entreholic.com |2