Download Chapter 14 Publishing a Web Site

Section 14.1
• Identify the technical needs of a Web server
• Evaluate Web hosts
• Compare and contrast internal and external Web
hosting
Section 14.2
• Select a Web site name
• Register a domain name
• Maintain a site’s page names and directory structure
• Publish a Web site
• Test a published Web site
Section 14.3
• Identify techniques for publicizing Web sites
• Insert meta tags
• Identify techniques for increasing Web site traffic
• Evaluate the use of cookies for targeted marketing
pp.
14.1
370-373
Web Servers
Guide to Reading
Main Ideas
Key Terms
Publishing a Web site
involves transferring the
site’s page files from a
local computer to a Web
server. Web hosts give
customers access to Web
servers in return for a fee.
publish
Web server
Web host
host
Web server clusters
internal Web hosting
external Web hosting
pp.
14.1
370-373
Web Servers
The Technical Needs of a Web Server
When choosing a Web
server to publish your
site, consider:
• CPU Power
• Hard Drive Speed and
Capacity
• Communications Channel
Bandwidth
• Scalability
• Reliability
Web server A powerful
computer that maintains a
constant connection to the
Internet; stores Web pages
and makes them available
on the Internet. (p. 370)
publish To transfer files
from a local computer to a
remote Web server so that
the Web site can be viewed
over the Internet. (p. 370)
pp.
14.1
370-373
Web Servers
The Technical Needs of a Web Server
Use the Folders Properties dialog box to determine the
size of your Web site.
pp.
14.1
370-373
Web Servers
Web Hosts
Many individuals and
companies pay Web
hosts to store their site
for them.
For reliability, many large
Web hosting companies
provide Web server
clusters to ensure that
service will not be
interrupted.
Web host A business that
provides Web server space
to customers for a fee.
(p. 371)
Web server cluster System
that stores a Web site on
multiple physical computers
that act as a single virtual
host. (p. 372)
pp.
14.1
370-373
Web Servers
Internal Versus External Hosting
The decision to utilize
internal Web hosting or
external Web hosting
depends on several
factors:
• Cost
• Performance
• Reliability
internal Web hosting
When a company uses its
own Web server to host its
Web site. (p. 373)
external Web hosting
When a company pays
another business to host its
Web sites. (p. 373)
pp.
14.1
Web Servers
• Activity 14A – Calculating Web Site Size and Bandwidth
(p. 372)
370-373
pp.
14.2
375-380
The Publishing Process
Guide to Reading
Main Ideas
Key Terms
HTTP and FTP are the
two main protocols used
to transfer Web files to a
Web server. Test your
published site on different
hardware and in different
browsers.
InterNIC
case sensitive
directory structure
download
upload
cross-platform testing
pp.
14.2
375-380
The Publishing Process
Naming a Web Site
Naming a Web site is an
important part of the
process. Consider these
guidelines:
• Choose a logical name
• Keep the site name short
• Choose a unique name
Make sure you register
your domain name at a
Web site like InterNIC.
InterNIC A Web site
providing information about
the Web name registration
process. (p. 376)
pp.
14.2
375-380
The Publishing Process
Reviewing Page Files and Folders
When you are ready to
publish you site, you
should verify folder names
and directory structure.
Many servers are case
sensitive, which can
cause your pages to not
connect correctly if your
file names are not verified.
directory structure A
hierarchy used to organize
folders and the files
contained in the folders;
also called folder structure.
(p. 377)
case sensitive
Distinguishing between file
names that contain
uppercase and lowercase
letters and those that
contain only lowercase
letters. (p. 376)
pp.
14.2
375-380
The Publishing Process
Transferring Files to a Server
There are two popular
methods to transfer or
upload Web files to a
Web server.
upload To transfer data
from a client (user)
computer to a server.
(p. 378)
• HTTP
download To transfer data
from a file server to a client
(user) machine. (p. 378)
• FTP
Virtually all Web servers
use HTTP to access or
download Web pages.
pp.
14.2
375-380
The Publishing Process
Transferring Files to a Server
The publish log can help you track your file transfers to the
FTP site.
pp.
14.2
375-380
The Publishing Process
Testing a Published Web Site
It is important to perform
cross-platform testing
on your Web site after you
publish it to ensure that is
displays and functions
properly.
Make sure that you test it
on various hardware
configurations as well as
on different browsers.
cross-platform testing The
process of testing Web sites
on a variety of computer
hardware and software
configurations to make sure
that the site will function
properly for different users.
(p. 380)
pp.
14.2
The Publishing Process
• Activity 14B – Publishing a Web Site Using FTP (p. 378)
375-380
pp.
14.3
Promoting a Web Site
Guide to Reading
Main Ideas
Key Terms
A published Web site
serves little purpose if few
people know about it. You
can use different methods
to promote your Web site.
publicize
spam
link trading
meta tag
382-386
pp.
14.3
382-386
Promoting a Web Site
Publicizing Web Pages
You can publicize your
Web site through a variety
of methods:
• E-mail advertising
 including spam
• Print advertising
• Link trading
• Registering with search
tools
• Using meta tags
publicize The process of letting
the general public know that
your Web site exists and telling
them how to access it. (p. 382)
spam Unsolicited e-mail
messages. (p. 382)
link trading An agreement
between Web site publishers to
display a link to each other’s
sites; inexpensive way to
publicize Web sites. (p. 383)
meta tag A piece of HTML code
that the Web author places in
the page document to help
search engines categorize the
page; does not affect how the
site is displayed. (p. 384)
pp.
14.3
382-386
Promoting a Web Site
Increasing Web Site Traffic
Most Web site publishers will want to expand their user
base over an extended period of time. Some techniques to
increase Web site traffic include:
• Offer periodic sales and promotions
• Give away prizes
• Offer recognition
pp.
14.3
382-386
Promoting a Web Site
Using Cookies for Targeted Marketing
Many Web publishers use cookies to gather information
about their Web audience.
Businesses use cookies to target users that they think will
want to know about a particular promotion or product.
pp.
14.3
382-386
Promoting a Web Site
• Activity 14C – Registering a Web Site with a Search Engine
(p. 383)
• Activity 14D Adding Meta Tags to a Web Site (p. 384)
Chapter 14
Resources
For more resources on this chapter, go to the Introduction
to Web Design Web site at webdesign.glencoe.com.