Download Chapter 14 Publishing a Web Site

14
Publishing a Web Site
YOU WILL LEARN TO…
Section 14.1
• Identify the technical needs of a Web server
• Evaluate Web hosts
• Compare and contrast internal and external Web
hosting
Section 14.2
• Select a Web site name
• Register a domain name
• Maintain a site’s directory structure
• Publish and test a Web site
14
Publishing a Web Site
YOU WILL LEARN TO…
Section 14.3
• Validate a Web site against W3C standards
• Check for broken links
• Check your Web site against target browsers
Section 14.4
• Identify techniques for publicizing Web sites
• Insert meta tags
• Evaluate the use of cookies for targeted marketing
pp.
Section
14.1
394-397
Web Servers
Focus on Reading
Main Ideas
Key Terms
Publishing a Web site
involves transferring the
site’s page files from a
local computer to a Web
server. Web hosts give
customers access to Web
servers in return for a fee.
publish
Web server
Web host
host
Web server clusters
internal Web hosting
external Web hosting
pp.
Section
14.1
394-397
Web Servers
The Technical Needs of a Web Server
When choosing a Web
server to publish your
site, consider:
• CPU Power
• Hard Drive Speed and
Capacity
• Communications Channel
Bandwidth
• Scalability
• Reliability
Web server A powerful
computer that maintains a
constant connection to the
Internet; stores Web pages
and makes them available
on the Internet. (p. 394)
publish To transfer files
from a local computer to a
remote Web server so that
the Web site can be viewed
over the Internet. (p. 394)
pp.
Section
14.1
394-397
Web Servers
Web Hosts
Many individuals and
companies pay Web
hosts to store their site
files for them.
Web host A business that
provides Web server space
to customers for a fee.
(p. 395)
When choosing a host,
consider:
host The name of the Web
server on which a particular
Web site resides. (p. 395)
• Cost
• Performance
• Reliability
• Tech Support
• Storage Space
• Bandwidth
pp.
Section
14.1
394-397
Web Servers
Web Hosts
For reliability, many large
Web hosting companies
provide Web server
clusters to ensure that
service will not be
interrupted.
Web server cluster System
that stores a Web site on
multiple physical computers
that act as a single virtual
host. (p. 396)
pp.
Section
14.1
394-397
Web Servers
Internal Versus External Hosting
Consider these factors
when deciding between
internal Web hosting and
external Web hosting:
internal Web hosting
When a company uses its
own Web server to host its
Web site. (p. 397)
• Cost
• Performance
• Reliability
external Web hosting
When a company pays
another business to host its
Web sites. (p. 397)
pp.
Section
14.1
Web Servers
• Activity 14A – Calculate Web Site Size and Bandwidth
(p. 396)
394-397
pp.
Section 14.1 Web Servers
394-397
Section Assessment
List What factors
should you consider
when choosing
between an internal
and external Web host?
A. cost, performance,
bandwidth
B. performance,
bandwidth, scalability
C. cost, performance,
reliability
D. power, cost, size
C. cost, performance,
reliability
pp.
Section
14.2
398-403
The Publishing Process
Focus on Reading
Main Ideas
Key Terms
HTTP and FTP are the
two main protocols used
to transfer Web files to a
Web server. Test your
published site on different
hardware and in different
browsers.
InterNIC
case sensitive
directory structure
download
upload
File Transfer Protocol
(FTP)
cross-platform testing
pp.
Section
14.2
398-403
The Publishing Process
Naming a Web Site
Naming a Web site is an
important part of the
publishing process.
Consider these
guidelines:
• Choose a logical name
• Keep your name short
• Choose a unique name
Go to the InterNIC Web
site to learn about the
domain name registration
process.
InterNIC A Web site
providing information about
the Web name registration
process; it is hosted by the
Internet Corporation for
Assigned Names and
Numbers (ICANN), which
assigns Web site names
and IP addresses. (p. 399)
pp.
Section
14.2
398-403
The Publishing Process
Reviewing Page Files and Folders
When transferring files to
a server, use their exact
names and precise case.
Many servers are case
sensitive.
case sensitive
Distinguishing between file
names that contain
uppercase and lowercase
letters and those that
contain only lowercase
letters. (p. 399)
pp.
Section
14.2
398-403
The Publishing Process
Reviewing Page Files and Folders
When you are ready to
publish your site, verify
the folder names and
directory structure.
directory structure A
hierarchy used to organize
folders and the files
contained in the folders;
also called folder structure.
(p. 400)
pp.
Section
14.2
398-403
The Publishing Process
Transferring Files to a Server
Virtually all Web servers
use HTTP to access or
download Web pages.
There are two popular
methods to transfer or
upload Web files to a
Web server.
• HTTP
• File Transfer Protocol
(FTP)
download To transfer data
from a file server to a client
(user) machine. (p. 401)
upload To transfer data
from a client computer
(user) to a server. (p. 401)
File Transfer Protocol
(FTP) Provides a
standardized method of
uploading and downloading
files on the Internet. (p. 401)
pp.
Section
14.2
398-403
The Publishing Process
Testing a Published Web Site
It is important to perform
cross-platform testing
on your Web site after you
publish it.
This will ensure that it
displays and functions
properly on different
machines and browsers.
cross-platform testing The
process of testing Web sites
on a variety of computer
hardware and software
configurations to make sure
that the site will function
properly for different users.
(p. 403)
pp.
Section
14.2
The Publishing Process
• Activity 14B – Publish a Web Site Using FTP (p. 401)
398-403
Section 14.2 The Publishing Process
pp.
Section Assessment
Identify the two most
common methods to
upload Web files to a
server.
A. HTP and FTTP
B. HTTP and FTP
C. HPPT and FTT
D. HPTT and FTP
B. HTTP and FTP
398-403
pp.
Section
14.3
405-409
Results and Site Reports in Dreamweaver
Focus on Reading
Main Ideas
Key Terms
Dreamweaver’s site
reports are used for
effective and efficient site
maintenance.
Dreamweaver has
features to validate HTML,
check against browser
requirements, and check
links.
reports
Validation report
Link Checker report
orphaned file
Target Browser Check
pp.
Section
14.3
405-409
Results and Site Reports in Dreamweaver
Running Reports in a Web Site
Dreamweaver will allow
you to run various reports
to monitor your Web site,
including:
• Validation report
• Link Checker report
reports Tools that help Web
developers find errors and
maintain their Web sites
more easily. (p. 405)
Validation report A tool that
checks a site’s files to
ensure they meet the W3C
standards. (p. 406)
Link Checker report A tool
that identifies broken links
within a site or particular file.
(p. 407)
pp.
Section
14.3
405-409
Results and Site Reports in Dreamweaver
Running Reports in a Web Site
Running a Link Checker
report will help you to
identify any orphaned
files.
Use the Target Browser
Check to select the types
and versions of browsers
to check the site against.
orphaned file A file that
does not link to other files
on a site. (p. 407)
Target Browser Check A
Dreamweaver feature that
allows users to specify
which types and versions of
browsers they can check
their site against. (p. 408)
pp.
Section
14.3
Results and Site Reports in Dreamweaver
• Activity 14C – Validate a Web Site (p. 406)
• Activity 14D – Check for Broken Links (p. 407)
• Activity 14E – Perform a Target Browser Check (p. 408)
405-409
pp.
Section 14.3 Results and Site Reports in Dreamweaver
Section Assessment
Name Running a
_________ report will
help you locate
orphaned files.
A. Link checker
B. Target browser
check
C. Target link check
D. Validation
A. Link checker
405-409
pp.
Section
14.4
Promoting a Web Site
Focus on Reading
Main Ideas
Key Terms
A published Web site
serves little purpose if few
people know about it. You
can use different methods
to promote your Web site.
publicize
spam
link trading
meta tag
410-414
pp.
Section
14.4
410-414
Promoting a Web Site
Publicizing Web Pages
You can publicize your
Web site through a variety
of methods:
• E-mail advertising (including
spam)
• Print advertising
• Link trading
• Registering with search tools
• Using meta tags
publicize The process of letting
the general public know that
your Web site exists and telling
them how to access it. (p. 410)
spam Unsolicited e-mail
messages. (p. 410)
link trading An agreement
between Web site publishers to
display a link to each other’s
sites; inexpensive way to
publicize Web sites. (p. 411)
meta tag A piece of HTML code
that the Web author places in
the page document to help
search engines categorize the
page; does not affect how the
site is displayed. (p. 412)
pp.
Section
14.4
410-414
Promoting a Web Site
Increasing Web Site Traffic
Most Web site publishers will want to expand their user
base over an extended period of time. Some techniques to
increase Web site traffic include:
• Offer periodic sales and promotions
• Give away prizes
• Offer recognition
pp.
Section
14.4
410-414
Promoting a Web Site
Using Cookies for Targeted Marketing
Many Web publishers use cookies to gather information
about their Web audience.
Businesses use cookies to target users that they think will
want to know about a particular promotion or product.
pp.
Section
14.4
410-414
Promoting a Web Site
• Activity 14F – Register a Site with a Search Engine (p. 411)
• Activity 14G – Add Meta Tags to a Web Site (p. 412)
pp.
Section 14.4 Promoting a Web Site
Section Assessment
Identify A piece of
HTML code that helps
search engines
categorize the Web
page is called a
_______________.
A. spam tag
B. link trade
C. meta tag
D. cookie
C. meta tag
410-414
14
Publishing a Web Site
Chapter Review
True/False If a file
server is case sensitive,
it distinguishes
between file names that
contain uppercase and
lowercase letters and
those that only contain
lowercase letters.
True. Servers that are
case sensitive
distinguish between
file names that
contain uppercase
and lowercase letters
and those that only
contain lowercase
letters.
14
Publishing a Web Site
Chapter Review
Analyze Why is it
important to test your
Web site on a variety of
computer hardware and
software
configurations? What
might happen if you did
not do this?
Cross-platform
testing ensures that
your Web site will
display properly on
different machines
and browsers. If you
fail to check this,
some visitors might
not be able to access
your site. You could
lose visitors and
potential customers.
14
Publishing a Web Site
Resources
For more resources on this chapter, go to the Introduction
to Web Design Using Dreamweaver Web site at
WebDesignDW.glencoe.com.