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Presented by: Sitynoryasmin Binti Ahmad Khairuddin Norhasliza Binti Ibrahim Azlida Binti Osman INTRODUCTION Facebook is a social networking website launched in February 2004 that is operated and privately owned by Facebook, Inc. with more than 500 million active users in July 2010. Users can add people as friends and send them messages, and update their personal profiles to notify friends about themselves. HISTORY OF FACEBOOK A social networking website that is operated and privately owned by Facebook, Inc. Mark Zuckerberg founded Facebook with his friends while he was a student at Harvard University The website's name stems from the colloquial name of a book given to incoming students at Zuckerberg's high school MARK ZUCKERBERG FACEBOOK WEBSITE FEATURES Wall is a space on every user's profile page that allows friends to post messages for the user to see Photos, where users can upload albums and photos Status, which allows users to inform their friends of their whereabouts and actions News Feed, which appears on every user's homepage and highlights information including profile changes, upcoming events, and birthdays of the user's friends. DEMOGRAFIC GENDER: MALE & FEMALE AGE: 13 – 65+ YEARS OLD OCCUPATION: STUDENT PROFSSIONAL CAREER RETIREMENT ETC Sources: http://royal.pingdom.com/2010/02/16/stu dy-ages-of-social-network-users INTERFACE VALUATION FACBOOK PROFILE 2004-2005 INTERFACE VALUATION FACEBOOK PROFILE 2006 INTERFACE VALUATION FACEBOOK PROFILE 2010 SUCCESSFUL OF FACEBOOK Crunchies Awards 2010 Facebook won for 3 categories with is: (1) Best Social Appication (FarmvilleWinner) (2) Best Overall Startup Or Product (Winner) (3) Best Design (Facebook Mobile – Runner Up) SUCCESSFUL OF FACEBOOK SUCCESSFUL OF FACEBOOK SUCCESSFUL OF FACEBOOK CORE BUSINESS • • • Most of Facebook's revenues comes from credits and advertisements that are served from the website's Flyers application. Microsoft is Facebook's exclusive partner for serving banner advertising and as such Facebook only serves advertisements that exist in Microsoft's advertisment inventory. According tocomScore, an internet marketing research company, Facebook collects as much data from its visitors as Google and Microsoft, but considerably less than Yahoo!. CRITICISM OF FACEBOOK Notifications on websites There has been a trend for social networking sites to send out only 'positive' notifications to users. For example sites such as Bebo, Facebook, and Myspace will not send notifications to users when they are removed from a person's friends list Access to information Many social networking services, such as Facebook, provide the user with a choice of who can view their profile. This prevents unauthorized user(s) from accessing their information. Parents have become a big problem to teens who want to avoid their parents to access their MySpace or Facebook accounts To edit information on a certain social networking service account, the social networking sites require you to login or provide an access code. This prevents unauthorized user(s) from adding, changing, or removing personal information, pictures, and/or other data. Risk for child safety Citizens and governments have been concerned by a misuse by child and teenagers of social network services, particularly in relation to online sexual predators. A certain number of actions have been engaged by governments to better understand the problem and find some solutions Trolling A common isuse of social networking sites such as Facebook is that it is occasionally used to emotionally abuse individuals. Such actions are often referred to as trolling. It is not rare for confrontations in the real world to be translated online Interpersonal communication Interpersonal communication has been a growing issue as more and more people have turned to social networking as a means of communication."Benniger (1987) describes how mass media has gradually replaced interpersonal communication as a socializing force Patent Issues On June 15, 2010, the United States Patent and Trademark Office awarded Amazon.com a patent for "Social Networking System" based on its ownership of PlanetAl . The patent describes a Social Networking System as a networked computer system provides various services for assisting users in locating, and establishing contact relationships with, other users Business Models of Facebook More than one million developers and entrepreneurs from more than 180 countries More than 550,000 active applications currently on Facebook Platform Every month, more than 70% of Facebook users engage with Platform applications More than 250,000 websites have integrated with Facebook Platform More than 100 million Facebook users engage with Facebook on external websites every month Here are seven major aspects of Facebook you can use to increase the visibility of your startup,business, product or service on facebook 1. 2. 3. 4. 5. 6. 7. Set Up Your Graph:Profiles & Privacy Make Connections:Networks, Groups & Events The Need for Feed:Your [Shared] Social Activity Stream Share Your Content:Share & People-Tag Your Stories & Media App to the Future:The Facebook Platform, APIs, & Applications Pay to Play:Ad Networks, Sponsored Stories, & Paid Distribution Show Me The Bunny:Gifts, Points, & Virtual Currency Set Up Your Graph: Profile & Privacy Set Up Your Graph: Profiles & Privacy It all begins with your Facebook profile, your privacy settings, and a few friends. Your profile is the virtual depiction of YOU on Facebook — depending on how you customize your ,Facebook privacy settingsyou can display as much or as little of yourself as you care to the entire worl, just to your friends, or to no one at all. This includes your notes, photos, videos, your one-liner profile status, your relationship status, your location & contact information, the messages left on your wall, etc. See an example below — currently I expose most info to everyone in my network, however I only share my phone and IM info with my friends: Make Connections: Networks, Groups & Events In addition to your personally-defined set of social graph connections, you also have a set of connections defined by your participation in Networks, Groups, and Events. A Network is a group of people that are part of a common workplace, geographical location, or a school. This is a formal affiliation as defined or approved by Facebook, and typically you need to have an email address to participate (except for geographical groups) The Need for Feed: Your [Shared] Social Activity Stream Of all the feature innovations Facebook has introduced, News Feed (& Mini-Feed) is for me perhaps the most impressive — because it’s a very simple yet elegant way to share information. A year ago when these features were, first introduced most of the noise that ensued was due to the initial user revolt that occurred with the display of what users presumed was (previously) private information Share Your Content: Share & People-Tag Your Stories & Media Once the News Feed construct is established, it’s interesting to consider how you can use it to distribute stories and content and media. By using the Post a Link or share button (either inside Facebook, or on the Facebook toolbar for Firefox, or from the Share button for Internet Explorer), it’s easy to post something either as a message to specific users, or to no one in particular via the Feed App to the Future: The Facebook Platform, APIs, & Applications Certainly no Facebook conversation would be complete without a discussion of the Facebook Platform and the APIs & apps that bring them together. With the launch of Platform in May, Facebook has arguably delivered the most exciting and innovative application development environment on the web today. As mentioned above, there are already hundreds of startups building Facebook apps, and a few larger brand name companies as well, with thousands of apps shipped live in just a few short months Pay to Play :Ad Networks, Sponsored Stories, & Paid Distribution Distribution As developers compete to access the social graph via apps, advertising networks compete to access the pocketbooks of those same developers. At the moment most of these ad networks’ initial adoption appears to be coming primarily from new apps who want distribution and are willing to pay for it, rather than traditional ‘off-Facebook’ brand businesses. That said, the promise of larger advertising dollars on Facebook remains a huge brass ring for both emerging ad networks on Facebook as well as Facebook itself. Show Me The Bunny: Gifts, Points, & Virtual Currency A robust virtual economy is a good sign that you have a highly engaged user base. Virtual goods are pret y much meaningless without context; there is direct correlation between the engagement level a user feels with your product and their wil ingness to purchase virtual goods. Thus, if you help your users feel more like citizens rather than just bystanders, they are much more likely to participate in your virtual economy. ADVERTISING Recently Facebook has been evolved in the advertising function, one of the most important advantages through FB, it can narrow down the advertising specifically to the market segmentation. Two Types of advertising could be places in the FB : a. Advertising Per Click b. Advertising Per Impression THANK YOU