Download presentation facebook

Presented by:
Sitynoryasmin Binti Ahmad Khairuddin
Norhasliza Binti Ibrahim
Azlida Binti Osman
INTRODUCTION
 Facebook is a social networking
website launched in February 2004 that
is operated and privately owned by
Facebook, Inc. with more than 500
million active users in July 2010.
 Users can add people as friends and
send them messages, and update their
personal profiles to notify friends about
themselves.
HISTORY OF FACEBOOK
A social
networking
website that is
operated and
privately owned by
Facebook, Inc.
Mark Zuckerberg
founded Facebook
with his friends while
he was a student at
Harvard University
The website's name
stems from the
colloquial name of a
book given to
incoming students at
Zuckerberg's high
school
MARK ZUCKERBERG
FACEBOOK WEBSITE
FEATURES
Wall is a space on
every user's profile page
that allows friends to
post messages for the
user to see
Photos, where
users can
upload albums and
photos
Status, which allows
users to inform their
friends of their
whereabouts and actions
News Feed, which
appears on every user's
homepage and highlights
information including
profile changes,
upcoming events, and
birthdays of the user's
friends.
DEMOGRAFIC
GENDER:
MALE &
FEMALE
AGE: 13 – 65+
YEARS OLD
OCCUPATION:
STUDENT
PROFSSIONAL
CAREER
RETIREMENT
ETC
Sources:
http://royal.pingdom.com/2010/02/16/stu
dy-ages-of-social-network-users
INTERFACE VALUATION
FACBOOK PROFILE 2004-2005
INTERFACE VALUATION
FACEBOOK PROFILE 2006
INTERFACE VALUATION
FACEBOOK PROFILE 2010
SUCCESSFUL OF FACEBOOK
Crunchies Awards 2010
 Facebook won for 3 categories with is:
(1) Best Social Appication (FarmvilleWinner)
(2) Best Overall Startup Or Product
(Winner)
(3) Best Design (Facebook Mobile –
Runner Up)
SUCCESSFUL OF FACEBOOK
SUCCESSFUL OF FACEBOOK
SUCCESSFUL OF FACEBOOK
CORE BUSINESS
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Most of Facebook's revenues comes from credits
and advertisements that are served from the
website's Flyers application.
Microsoft is Facebook's exclusive partner for
serving banner advertising and as such Facebook
only serves advertisements that exist in
Microsoft's advertisment inventory.
According tocomScore, an internet marketing
research company, Facebook collects as much
data from its visitors as Google and Microsoft,
but considerably less than Yahoo!.
CRITICISM OF FACEBOOK
Notifications on websites
There has been a trend for social networking sites to send out only 'positive' notifications
to users. For example sites such as Bebo, Facebook, and Myspace will not send
notifications to users when they are removed from a person's friends list
Access to information
Many social networking services, such as Facebook, provide the user with a choice of who
can view their profile. This prevents unauthorized user(s) from accessing their information.
Parents have become a big problem to teens who want to avoid their parents to access
their MySpace or Facebook accounts
To edit information on a certain social networking service account, the social networking
sites require you to login or provide an access code. This prevents unauthorized user(s)
from adding, changing, or removing personal information, pictures, and/or other data.
Risk for child safety
Citizens and governments have been concerned by a misuse by child and teenagers of social
network services, particularly in relation to online sexual predators. A certain number of actions
have been engaged by governments to better understand the problem and find some solutions
Trolling
A common isuse of social networking sites such as Facebook is that it is occasionally used to
emotionally abuse individuals. Such actions are often referred to as trolling. It is not rare for
confrontations in the real world to be translated online
Interpersonal communication
Interpersonal communication has been a growing issue as more and more people have
turned to social networking as a means of communication."Benniger (1987) describes how
mass media has gradually replaced interpersonal communication as a socializing force
Patent Issues
On June 15, 2010, the United States Patent and Trademark Office awarded Amazon.com a patent for "Social
Networking System" based on its ownership of PlanetAl . The patent describes a Social Networking System
as a networked computer system provides various services for assisting users in locating, and establishing
contact relationships with, other users
Business Models of
Facebook
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More than one million developers and entrepreneurs from more than 180 countries
More than 550,000 active applications currently on Facebook Platform
Every month, more than 70% of Facebook users engage with Platform applications
More than 250,000 websites have integrated with Facebook Platform
More than 100 million Facebook users engage with Facebook on external websites every
month
Here
are seven major aspects of Facebook you can use to increase the
visibility of your startup,business, product or service on facebook
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7.
Set Up Your Graph:Profiles & Privacy
Make Connections:Networks, Groups & Events
The Need for Feed:Your [Shared] Social Activity Stream
Share Your Content:Share & People-Tag Your Stories & Media
App to the Future:The Facebook Platform, APIs, & Applications
Pay to Play:Ad Networks, Sponsored Stories, & Paid Distribution
Show Me The Bunny:Gifts, Points, & Virtual Currency
Set Up Your Graph: Profile
& Privacy
Set
Up Your Graph: Profiles & Privacy
It all begins with your Facebook profile, your privacy
settings, and a few friends. Your profile is the virtual
depiction of YOU on Facebook — depending on how you
customize your ,Facebook privacy settingsyou can
display as much or as little of yourself as you care to the
entire worl, just to your friends, or to no one at all. This
includes your notes, photos, videos, your one-liner
profile status, your relationship status, your location &
contact information, the messages left on your wall, etc.
See an example below — currently I expose most info to
everyone in my network, however I only share my
phone and IM info with my friends:
Make Connections: Networks,
Groups & Events
In addition to your personally-defined set of social graph connections, you also have a set of
connections defined by your participation in Networks, Groups, and Events. A Network is a group
of people that are part of a common workplace, geographical location, or a school. This is a formal
affiliation as defined or approved by Facebook, and typically you need to have an email address to
participate (except for geographical groups)
The Need for Feed: Your [Shared]
Social Activity Stream
Of all the feature innovations Facebook has introduced, News Feed (& Mini-Feed) is for me
perhaps the most impressive — because it’s a very simple yet elegant way to share information. A
year ago when these features were, first introduced most of the noise that ensued was due to the
initial user revolt that occurred with the display of what users presumed was (previously) private
information
Share Your Content: Share & People-Tag
Your Stories & Media
Once the News Feed construct is established, it’s interesting to consider how you can use it to
distribute stories and content and media. By using the Post a Link or share button (either inside
Facebook, or on the Facebook toolbar for Firefox, or from the Share button for Internet Explorer),
it’s easy to post something either as a message to specific users, or to no one in particular via the
Feed
App to the Future: The Facebook
Platform, APIs, & Applications
Certainly
no Facebook conversation would be
complete without a discussion of the Facebook
Platform and the APIs & apps that bring them
together. With the launch of Platform in May,
Facebook has arguably delivered the most
exciting and innovative application
development environment on the web today.
As mentioned above, there are already
hundreds of startups building Facebook apps,
and a few larger brand name companies as
well, with thousands of apps shipped live in
just a few short months
Pay to Play :Ad Networks, Sponsored
Stories, & Paid Distribution Distribution
As
developers compete to access the social
graph via apps, advertising networks compete
to access the pocketbooks of those same
developers. At the moment most of these ad
networks’ initial adoption appears to be
coming primarily from new apps who want
distribution and are willing to pay for it, rather
than traditional ‘off-Facebook’ brand
businesses. That said, the promise of larger
advertising dollars on Facebook remains a
huge brass ring for both emerging ad networks
on Facebook as well as Facebook itself.
Show Me The Bunny: Gifts, Points, &
Virtual Currency
A robust virtual economy is a good sign that you have a highly engaged user base. Virtual goods are
pret y much meaningless without context; there is direct correlation between the engagement level a
user feels with your product and their wil ingness to purchase virtual goods. Thus, if you help your
users feel more like citizens rather than just bystanders, they are much more likely to participate in
your virtual economy.
ADVERTISING
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Recently Facebook has been evolved in the
advertising
function, one of the most important advantages
through
FB, it can narrow down the advertising specifically to
the
market segmentation.
Two Types of advertising could be places in the FB :
a. Advertising Per Click
b. Advertising Per Impression
THANK YOU