Download Advertising

Mallery Keller
A
form of communication.
 Help
sell products or services.
 Usually
communicates a message that
includes the name of the product or service
and how it will benefit the consumer.
• What is being
advertised
here?
•Where do
you think
this photo
was taken
at?
•Why do
you think
these ads
were
placed
here?
 Egyptians
, Pompeii, Ancient Greece, and
Ancient Rome have all used some means of
advertisements.
 In
England in the 17th century advertisements
were found in weekly newspapers.
 In
1836 a French newspaper included the
first paid advertisement.
 1840
advertising agency's were founded in
Boston.
 By
1920’s the first radio stations were
appearing.
 Radio
stationed soon learned that they could
make money by selling sponsorship spots to
businesses.
 This
same practice was carried over to
Television in the 1940’s and early 1950’s.
 In
the 1960’s creativity was allowed in
advertisements- producing advertisements
with unexpected messages.
 1980-1990’s
cable television was introduced.
This brought on channels directly meant for
advertising (QVC, Home Shopping Network).
 Also,
in the 1990’s the internet became a
new means of advertising.
 Television
 Radio
 Cinema
 Magazines
 Newspapers
 Video
Games
 Billboards
 Direct Mail
 Internet
 Telephone
 How
many times a day do you think you see
advertisements?
 What
 Are
is your favorite commercial and why?
there any other forms of advertising that
might not have been mentioned?
 Wording-
What you say and how you say it.
 Placement-
In the appropriate publication.
 Make
it “self-interesting”
 Spark
curiosity.
 Inspire
people.
 Creating
a response.
Which ad is from 1904
and which one is from
1986?
How can you tell?
 They
produced a trademark- Coke.
 Coca cola continually developed different
ads for different times.
 1971 Coca Cola had a commercial that soon
became a hit signal.
 Elaborate holiday ads.
 Coca Cola was the first sponsor of the
Olympic games in 1928.
 In 2001 Coca Cola restructured their ads to
so that they were produced locally around
the world, and not all from the same
advertising company.
 What
do you already know about Coca Cola
advertisements?
 What
 Are
did you learn about Coca Cola today?
there any other companies that you
know of that have great advertisements?
 Bring
in an ad or a video of one of your
favorite ads.
 Be
prepared to discuss why it is one of your
favorites and why it is appealing to its
consumers.
 Be
prepared to discuses the similarities and
differences between ads that are brought
into class.
 Cool
Advertisements!