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Company Overview
September 2011
Parent Company
 Exponential Interactive, Inc. is a technology-driven media services company that
delivers innovative products and services offering various types of digital
marketing to meet the demands of advertisers and publishers.
 It is privately held and headquartered in Emeryville, CA and has offices
throughout the United States and in London and India.
 Exponential® consists of six distinct businesses, each of which addresses a major
market segment of online advertising. Each of these businesses is united by our
common commitment to deliver outstanding results for our publisher and
advertiser partners.
Our line of businesses
Digital Marketing
Solutions Provider
Online Video
Advertising
Technology
Products
Shopping Guide
Lead Generation
Specialist
In-text Advertising
Business
Performance
Marketer
 Tribal Fusion® is the Digital Marketing solutions provider representing premium publishers and
delivering high quality campaigns for large advertisers.
 Firefly Video™ is an online video advertising platform designed to complement traditional TV and
online pre-roll advertising.
 Techbargains.com operates an online portal that helps consumers find bargains and low prices on
consumer technology products.
 LeadGenuity® specializes in lead generation in select industry verticals.
 EchoTopic® delivers in-text advertising campaigns on premium publisher sites across the Tribal
Fusion ad network.
 FullTango® is performance marketing business focussing on CPA advertisers.
About Tribal Fusion
 Tribal Fusion delivers custom solutions for our premium brand advertisers across over 2,000 sites
that reach over 453 million users worldwide every month. It was founded in January 1998, soon
after the Dot-com bubble burst by Dilip DaSilva.
 As a pioneer in the online space, Dilip brings a strong background in building ad serving
platforms and many years of experience in both technology and online media.
 First person was hired in April 2000 and the company started serving ads in January 2001
 India operations were started in June 2005 and since then, the company has grown substantially
in terms of revenue and work-force. Today, there are more than 200 employees in India,
comprising of an experienced management and efficient work force
 Tribal Fusion boasts of working with most of the Fortune 500 brands & 2000 premium publishers.
Globally, Tribal Fusion is the third largest ad network, reaching out to 453million* users
worldwide and stands next only to Google and AOL Advertising.com
 Tribal Fusion is the 2nd largest online Ad Network in India, next only to Google with a reach of
28million* unique visitors per month (*Source: comScore, Key Measures Report (category:
Advertising Networks) July 2011)
 The company is privately held with no outside investors .
Our Offices
USA : Emeryville , Baltimore, Chicago, Los Angeles, New York, El Segundo, Atlanta, Georgia, Boston
UAE-Middle East- Dubai, Jordan, Riyadh, Egypt
UK : London
Canada: Toronto, Vancouver
India: New Delhi, Mumbai
Spain: Madrid
Australia: Sydney, Melbourne
Singapore: Singapore
Hong Kong: Hong Kong
Malaysia: Kuala Lumpur
South Africa: Johannesburg
Indonesia: Jakarta
Egypt: Cairo
Saudi Arabia: Jeddah
Germany: Germany
New Zealand:
Philippines- Makati
Indonesia: Jakarta
Thailand: Bangkok
France:
Switzerland
Tribal Fusion Reach – India
Internet Audience - India
• 44 MM Total Internet Audience
Traffic – General
• Reach 63.1 % of online Indian
audience
Traffic – Monthly
• 28 MM monthly unique users
(India Only)
• 2,093 MM monthly page views
Traffic – Daily
• 3.9 MM average daily visitors
Demographics – General
• 62.2% Male
• 37.8% Female
Demographics – Age
• 40.9 % of users between A25-54
• 96.3% of users are A18+
Tribal Fusion Unique Visitor increased 26%
since July 2010
Source: comScore Media Metrix July 2011
Other industry players…
 Yahoo!
 Google Ad Network!
 Ad Magnet
 Tyroo Media Pvt. Ltd.
 Adconion Media Group
 MSN India
Where do we stand?
Source: comScore, Key Measures Report (category: Advertising Networks) July 2011
Top 10 internet properties in India
Source: comScore , Key Measures Report, Top 100 Internet Properties in India, July 2011
Our key differentiator: Robust technology
Demographic Data
Ad Server
Reporting
Behavioral Data
1-to-1 Messaging
Contextual Data
Advertiser Data
Optimization
Rich User Profiles
Tribal Fusion’s end-to-end proprietary platform combines all these data sources to
provide one, seamless technology platform. It helps optimize campaigns in real time as
well as creating rich user profiles to help advertisers better connect with their target
audience.
 While most of the corporate companies have their CORE team in the
International markets, Tribal Fusion has India as its Technology & Product
Development center.
 Our tech teams, comprising of some of the most learned and seasoned tech
professionals, work on Tribal Fusion's core product using Java, J2EE, & Oracle
Database.
 This clearly highlights the company’s strong faith in the immensely
‘talented & knowledgeable’ pool of workforce available in India.
 Deserving candidates here are presented with ample opportunities to
prove their mettle and in turn get coveted rewards – be it onsite work
opportunity, incentives / perks or performance linked bonus.
So, if you think you have it in you…Tribal Fusion is THE place for you!!
Tribal Fusion Full-Funnel Solutions
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High Impact Ads
Tribal Fusion Mobile
In-Banner Video
Site Skins
Page Peels
Site Specific
Firefly Video
Awareness
Interest
Consideration
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Behavioral Targeting
BT In-Market Shopper
Competitive Conquesting
Dynamic Ads
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Dynamic Ads
Sequential Messaging
Retargeting
Mobile
• Custom Channel
• Custom Site List
• Contextual Targeting
Intent
Purchase
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User Retargeting
B2B Targeting
BT In-Market Shopper
BT Affinity
BT Lifestyle & Life Stage
BT Occupational
Tribal Fusion boasts of ...
 Stimulating work environment and amicable work culture
 Flat organization structure and Open Door policy
 Skillful & well-informed employees, hand-picked from the best education institutions of India –
IIT, RECBITS, IIM etc.
 Global exposure , high visibility and skill building – training
 Facilitations:
 Library
 Cab Shuttle
 Well-stuffed pantry
 Gym facility at Gold’s Gym by paying just Rs 225 per month
 Various other rejuvenation options available indoor such as Table Tennis and Dart game
 Fun @ work via interesting social events and activities
 Company sponsored lunch/dinner
 Team Outings and out station trips/excursions
 Festivities – Holi, Diwali & New Year Celebrations.
 TGIF Bashes – Pizza Parties, Open House, interactive indoor games activities etc. and sports
activities like cricket matches, participation in marathons etc.
Stock Option
 Tribal Fusion offers employee stock option which is a call option on
the common stock of a company, issued as a form of non-cash.
 Stock options from your employer give you the right to buy a
specific number of shares of your company's stock during a time and
at a price that your employer specifies.
 All stock options have income tax implications.
Some of our Advertisers – Worldwide Trust
Some publishers in our network
[email protected]
We are a $150m company
• A fast growing company provides a fertile ground for
opportunity and individuals who deliver are magnets
for additional opportunities and responsibilities…
…so go & grab your flight to
professional excellence
Some interesting reads:

Exponential Interactive
acquires AdoTube: A leading
Provider Of In-Stream Video
Ad Solutions
Afaqs.com, Alootechie.com

Latest comScore report
highlights Tribal Fusion as
third largest advertising
network worldwide
Afaqs.com
Thank you
For further information, visit www.tribalfusion.com,
www.fireflyvideo.com and www.exponential.com