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Types of Media
Where to advertise…
Types of Media
When a company makes the choice to
advertise its products, it has a wide
choice of media to choose from.
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local
regional
national
international
terrestrial
satellite
worldwide web
specialist media
Local
Local media is usually only available
in a discrete geographical area.
There are numerous local radio
stations, though some of these are
part of a larger network.
Some larger towns have local cable
channels making it possible for
small local companies to utilise
television advertising.
Example of local advert
You will need to
search
Creative Club for a
local
advert
Regional
Regional media covers a wider area
than local media.
There are regional newspapers and
most of the television networks on
ITV can be used for regional
advertising.
Example of regional advert
You will need to
search
Creative Club for a
regional
advert
National
National media gives companies an
opportunity to deliver a message
across the whole country.
This can be through a national
newspaper such as The Guardian or
on a television network such as
Channel 4.
Example of national advert
You will need to
search
Creative Club for a
national
advert
International
More of today’s products are
international and are available
across the world.
Most large companies market their
products across a whole continent,
such as Europe, and will often use
the same marketing drive in a range
of different countries.
Example of international advert
You will need to
search
Creative Club for a
international
advert
Terrestrial
Even with the growth of digital and
satellite television the biggest
audiences will still be found on the
five main terrestrial channels, of
which three have advertising.
The growth of digital terrestrial
television through Freeview is
expanding the number of media
channels that advertisers can use.
Example of advert on terrestrial
You will need to
search
Creative Club for a
terrestrial
advert
Satellite
Digital satellite allows consumers a
very wide choice of channels and as
a result advertisers can now target
advertising at niche markets and
selected audiences.
However this spread of channels can
dilute an advertiser’s message.
Example of advert on satellite
You will need to
search
Creative Club for a
satellite
advert
Worldwide web
The internet and the web are giving
companies an even wider audience
and often requires clever use of
technology to attract the attention of
the consumer.
Example of advert on WWW
You will need to
search
Creative Club for a
web or internet
advert
Specialist media
Specialist media relates to channels
relating to a specific specialist area
and allows advertises to target
specific groups, for example doctors
or teachers.
Example of specialist media advert
You will need to
search
Creative Club for a
specialist media
advert