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Transcript
MARKETING CAPSULE FOR SBI PO 2015 EXAM Dear readers, As you all know that Marketing section was included in SB) PO syllabus. So here we are presenting to you the last three years Marketing questions which was asked in SB) PO exam. Also we are providing you some expected marketing questions which can be asked in upcoming SBi po exam Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. From a societal point of view, marketing is the link between a societyǯs material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. Marketing may be defined in several ways, depending on the role of the advertised enterprise in relation to the strategic role in positioning the firm within its competitive market. The main definition is often credited to Philip Kotler, recognized as the originator of the most recent developments in the field, for the works that appeared from ͳͻͳͳ to ʹͳͳͻ . 7 Ps of Marketing: 1. Product 2. Price 3. Promotion 4. Place 5. Physical Evidence 6. Positioning 7. People 4 Cs of Marketing: 1. Customer needs & wants 2. Cost to the customer 3. Communication 4. Channel 5 Ms of Marketing: 1. Market 2. Management 3. Money 4. Manpower 5. Manufacturing Marketing Questions Asked in SBI PO Exams from 2010 1. Market research is useful for ? ȋͳȌ Deciding proper marketing strategies ȋʹȌ Deciding the selling price ȋ͵Ȍ choosing the right products ȋͳȌ choosing the sales person ȋͳȌ All of these Ans. (5) www.bankersadda.me | 2. A call means: ȋͳȌ shout out to somebody ȋʹȌ profession or business ȋ͵Ȍ visiting friends ȋͳȌ visiting prospective customers ȋͳȌ after‐sales service Ans. (4) | 3. Conversion means: ȋͳȌ meeting a prospective client ȋʹȌ interacting with a prospective client ȋ͵Ȍ converting an employer into an employee ȋͳȌ converting a seller into a buyer ȋͳȌ converting a prospective client into a buyer Ans. (5) 4. Customization means: ȋͳȌ acquiring more customers ȋʹȌ regulating customers ȋ͵Ȍ special products to suit each customer ȋͳȌ more products per customer ȋͳȌ All of these Ans. (3) 5. Modern style of marketing include ȋͳȌ digital marketing ȋʹȌ tele‐marketing ȋ͵Ȍ e‐commerce ȋͳȌ e‐mails solicitation ȋͳȌ All of these Ans. (5) 6. E‐Marketing is the same as ȋͳȌ virtual marketing ȋʹȌ digital marketing ȋ͵Ȍ real time marketing ȋͳȌ all of these ȋͳȌ None of these Ans. (4) www.bankersadda.me | 7. Value‐added services means ȋͳȌ costlier products ȋʹȌ large number of products ȋ͵Ȍ additional services ȋͳȌ at par services ȋͳȌ None of these Ans. (3) 8. Aggressive Marketing is necessitated due to: ȋͳȌ globalization ȋʹȌ increased competition ȋ͵Ȍ increased production ȋͳȌ increased job opportunities ȋͳȌ All of these Ans. (2) 9. Efficient Marketing styles require ȋͳȌ proper planning ȋʹȌ good communication skills ȋ͵Ȍ team work ȋͳȌ knowledge of products ȋͳȌ All of these Ans. (5) 10. The performance of a salesperson depends on ȋͳȌ salary paid ȋʹȌ sales incentive paid ȋ͵Ȍ sizes of the sales team ȋͳȌ ability and willingness of the salesperson ȋͳȌ team leader aggressiveness Ans. (4) 11. The sole aim of marketing is to ȋͳȌ increase sales ȋʹȌ increase the number of employees ȋ͵Ȍ increase profits ȋͳȌ increase production ȋͳȌ All of these Ans. (1) 12. Lead generation means ȋͳȌ tips for selling tactics ȋʹȌ tips for better production ȋ͵Ȍ generating leaders ȋͳȌ likely sources for prospective clients ȋͳȌ All of these Ans. (4) 13. Find the correct statement: ȋͳȌ Marketing is redundant in monopolistic companies ȋʹȌ The performance of a salesperson depends on the amount of incentives paid ȋ͵Ȍ Marketing is influenced by peer performance. ȋͳȌ An increase in market shares indicates fall in business volume. ȋͳȌ A mission statement is part of the Company's Prospectus. Ans. (5) | 14. Which of the following is the first step in the 'transaction processing cycle', which captures business data through various modes such as optical scanning or at an electronic commerce website? ȋͳȌ Document and report generation ȋʹȌ Database maintenance ȋ͵Ȍ Transaction processing ȋͳȌ Data Entry ȋͳȌ None of these Ans. (1) 15. CRM ȋCustomer Relationship ManagementȌ is ȋͳȌ A pre‐sales activity ȋʹȌ A tool for lead generation ȋ͵Ȍ An ongoing daily activity ȋͳȌ The task of a DSA ȋͳȌ All of the above Ans. (5) 16. Bancassurance can be sold to ȋͳȌ All banks ȋʹȌ All insurance companies ȋ͵Ȍ )nsurance Agents ȋͳȌ All existing and prospective bank customers ȋͳȌ All of the above Ans. (4) 17. Cross‐selling is not effective for which one of the following products? ȋͳȌ Debit Cards ȋʹȌ Savings Accounts ȋ͵Ȍ )nternet Banking ȋͳȌ Pension loans ȋͳȌ Personal loans Ans. (2) 18. Which of the following is not involved in the Growth Strategies of a company? ȋͳȌ (orizontal integration ȋʹȌ Vertical )ntegration ȋ͵Ȍ Diversification ȋͳȌ )ntensification ȋͳȌ None of these Ans. (4) 19. A successful "Blue Ocean" requires ȋͳȌ Effective communication ȋʹȌ )nnovative skills ȋ͵Ȍ Motivation ȋͳȌ All of the above ȋͳȌ None of these Ans. (4) 20. Cross‐selling is a basic function of ȋͳȌ All employers ȋʹȌ All employees ȋ͵Ȍ All salespersons ȋͳȌ Planning Department ȋͳȌ All of the above Ans. (3) 21. Data mining means analyzing the data stored with ȋͳȌ The DSA ȋʹȌ The front‐office staff www.bankersadda.me | ȋ͵Ȍ The back‐office staff ȋͳȌ The customers ȋͳȌ None of these Ans. (3) 22. SME means ȋͳȌ Selling and Marketing Establishment ȋʹȌ Selling and Managing Employee ȋ͵Ȍ Sales and Marketing Employee ȋͳȌ Small and Medium Enterprises ȋͳȌ None of these Ans. (4) 23. One of the following is not included in the ͳP's of Marketing. Find the same. ȋͳȌ Product ȋʹȌ Price ȋ͵Ȍ Production ȋͳȌ Promotion ȋͳȌ None of these Ans. (3) 24. The target group of the SME loans is ȋͳȌ All businessmenȋʹȌ All professionals ȋ͵Ȍ All SS)s ȋͳȌ All of the above ȋͳȌ None of these Ans. (3) 25. (ome loans can be best canvassed among ȋͳȌ Builders ȋʹȌ Flat owners ȋ͵Ȍ Land developers ȋͳȌ Agriculturist ȋͳȌ )ndividual wanting to buy a flat or house Ans. (5) 26. Online Marketing is the function of which of the following ȋͳȌ Purchase section ȋʹȌ Production Department ȋ͵Ȍ )T Department ȋͳȌ Design Section ȋͳȌ A collective function of all staff Ans. (5) 27. Customization is useful for ȋͳȌ Designing customer specific product ȋʹȌ Call centres ȋ͵Ȍ Publicity ȋͳȌ Motivating the staff ȋͳȌ Cold calls Ans. (1) 28. The key challenge to market‐driven strategy is ȋͳȌ Selling maximum products ȋʹȌ Employing maximum DSAs ȋ͵Ȍ Delivering superior value to customers ȋͳȌ Being rigid to changes ȋͳȌ Adopting shot‐term vision Ans. (3) | 29. Effective selling skills depends on ȋͳȌ Size of the sales team ȋʹȌ Age of the sales team ȋ͵Ȍ Peer strength ȋͳȌ Knowledge level of the sales team ȋͳȌ Educational level of the sales team Ans. (3) 30. Generation of sales lead can be improved by ȋͳȌ being very talkative ȋʹȌ increasing personel and professional contact ȋ͵Ȍ being passive ȋͳȌ engaging recovery agent ȋͳȌ product designs Ans. (2) 31. A market plan is ȋͳȌ performance appraisal of the marketing staff ȋʹȌ company prospectus ȋ͵Ȍ documented marketing strategy ȋͳȌ business targets ȋͳȌ call center Ans. (3) 32. Marketing channels means ȋͳȌ delivery objects ȋʹȌ sales target ȋ͵Ȍ delivery outlets ȋͳȌ delivery boys ȋͳȌ sales teams Ans. (3) 33. Social marketing is ȋͳȌ share market prices ȋʹȌ marketing by the entire society ȋ͵Ȍ internet marketing ȋͳȌ marketing for the social cause ȋͳȌ society bye‐laws Ans. (4) 34. Service marketing is the same as ȋͳȌ internet marketing ȋʹȌ telemarketing ȋ͵Ȍ internal marketing ȋͳȌ relationship marketing ȋͳȌ transaction marketing Ans. (4) 35. Market‐driven strategy includes ȋͳȌ identifying problems ȋʹȌ planning marketing tactics of peers ȋ͵Ȍ positioning the organization and its brands in the market place ȋͳȌ internal marketing ȋͳȌ selling old products Ans. (3) 36. )nnovation in marketing is same as ȋͳȌ motivation ȋʹȌ perspiration ȋ͵Ȍ aspiration ȋͳȌ creativity ȋͳȌ team work Ans. (4) 37. Personal loans can be canvassed among ȋͳȌ salaried person ȋʹȌ pensioners ȋ͵Ȍ foreign nationals ȋͳȌ NR) Customers ȋͳȌ Non‐customers Ans. (1) Some Expected Marketing Questions For SBI PO 2014 Exam Q.1. Market expansion means: ȋͳȌ (iring more staff ȋʹȌ Buying more products ȋ͵Ȍ firing more staff ȋͳȌ Buying more companies ȋͳȌ None of these Ans: 5 Q.2. Effective marketing helps in‐ ȋͳȌ Developing new products ȋʹȌ Creating a competitive environment ȋ͵Ȍ Building demand for product ȋͳȌ All of these ȋͳȌ None of these Ans: 4 Q.3. A good seller should have the following qualities‐ ȋͳȌ Developing the work ȋʹȌ Submissive ȋ͵Ȍ Sympathy ȋͳȌ All of these ȋͳȌ None of these Ans: 4 www.bankersadda.me | Q.4. One of the following is a target for the marketing of internet banking‐ ȋͳȌ All the customers ȋʹȌ All the educated customers ȋ͵Ȍ All the computer educated customers ȋͳȌ Only creditors ȋͳȌ None of these Ans: 3 Q.5. Planned cost service means‐ ȋͳȌ costly products ȋʹȌ extra profit on the same cost ȋ͵Ȍ extra work by seller ȋͳȌ all of these ȋͳȌ None of these Ans: 2 Q.6. Rural marketing is not required because‐ ȋͳȌ Rural people do not understand marketing ȋʹȌ )t is not practical from the cost point of view | ȋ͵Ȍ )t is sheer wastage of time ȋͳȌ All of these ȋͳȌ None of these Ans: 5 Q.7. )n Consumer behavior 'Perception is a process through which‐ ȋͳȌ a consumer make ultimate purchasing ȋʹȌ a consumer is satisfied ȋ͵Ȍ a consumer's mind receives, organizes and interprets physical time ȋͳȌ Both ͳand ʹ ȋͳȌ All of the above Ans: 3 Q.8. Sale forecast implies‐ ȋͳȌ an estimate of the maximum possible sales opportunities present in a particular market segment. ȋʹȌ an estimate of sales, in physical units, in a future period ȋ͵Ȍ Estimating the number of sales person required to sell a product. ȋͳȌ Both ͳand ʹ ȋͳȌ Neither ͳnor ʹ Ans: 4 Q.9. Advertising for............. is not allowed on T.V. ȋͳȌ Liquor ȋʹȌ Cigrattes ȋ͵Ȍ Both ͳand ʹ ȋͳȌ Soaps ȋͳȌ None of these Ans: 2 Q.10. Entrepreneurs find direct marketing attractive because of ‐ ȋͳȌ )nvestment is low ȋʹȌ )t doesn't required specialized skills ȋ͵Ȍ Returns are quick ȋͳȌ All of above ȋͳȌ None of these Ans: 4 Q.11. A theory states that no matter how efficiently goods/service are produced, if they cannot be delivered to the customer in the quickest possible time it is vain‐this theory is called‐ ȋͳȌ Quickest the best ȋʹȌ )nstant service ȋ͵Ȍ Service on time ȋͳȌ Timely effort ȋͳȌ Matter theory Ans: 2 Q.12. Demonstration is an exercises to‐ ȋͳȌ attractively pack and display the goods ȋʹȌ Prove the characteristic of the product ȋ͵Ȍ Both ͳand ʹ ȋͳȌ Window shop ȋͳȌ Neither ͳnor ʹ Ans: 2 Q.13. )n selling "Consumption" is the ultimate goal of the sales while a marketer‐ ȋͳȌ )dentifies consumer needs and wants. ȋʹȌ Develop an appropriate product/service to attain customer satisfaction. ȋ͵Ȍ Accomplish organizational goals through integrated marketing approach www.bankersadda.me | ȋͳȌ all of the above. ȋͳȌ None of these Ans: 4 Q.14. 'Casual' research is basically concerned with‐ ȋͳȌ Establishing cause and effort relationship ȋʹȌ Arriving at a forecast or prediction of interest. ȋ͵Ȍ measuring and estimating the frequencies with which of things occur ȋͳȌ All of above ȋͳȌ None of these Ans: 1 Q.15. A method in which brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in same category is called‐ ȋͳȌ Brand goodwill method ȋʹȌ price premium method ȋ͵Ȍ Production method ȋ͵Ȍ Both ͳand ʹ ȋͳȌ Neither ͳnor ʹ Ans: 2 Q.16. Bank Marketing means‐ ȋͳȌ Selling of Banks ȋʹȌ Merger of Banks ȋ͵Ȍ Selling bank's products and services ȋͳȌ None of these ȋͳȌ All of these Ans: 3 | Q.17. Credit cards are used for‐ ȋͳȌ Cash withdrawals ȋʹȌ Purchase of air tickets ȋ͵Ȍ Purchase of consumable items from retail outlets ȋͳȌ all of these ȋͳȌ None of these Ans: 4 Q.18. (ome loans are granted to‐ ȋͳȌ )ndividuals ȋʹȌ )nstitutions ȋ͵Ȍ Builders ȋͳȌ all of these ȋͳȌ None of these Ans: 1 Q.19. ATMs are‐ ȋͳȌ Branches of Banks ȋʹȌ Manned counters of Banks ȋ͵Ȍ Unmanned cash dispensers ȋͳȌ All of these ȋͳȌ None of these Ans: 3 Q.20. Relationship selling means‐ ȋͳȌ Preparing a list of relatives ȋʹȌ Cross selling ȋ͵Ȍ Selling to relatives ȋͳȌ Selling to strangers ȋͳȌ Telemarketing Ans: 2 Q.21. Proper pricing is needed for‐ ȋͳȌ Extra charges of extra services ȋʹȌ Levy of VAT ȋ͵Ȍ Good customer services ȋͳȌ Putting burden on the customers ȋͳȌ Depositing money in bank. Ans: 3 Q.22. The abbreviation )SP stands for‐ ȋͳȌ )nternational Spy Project ȋʹȌ )ndian Social Planning ȋ͵Ȍ )nitial Service Provider ȋͳȌ )nternet Service Provider ȋͳȌ None of these Ans: 4 Q.23. ESOP stand for‐ ȋͳȌ Efficient Service of Promises ȋʹȌ Effective System of Projects ȋ͵Ȍ Employee Stock Option Plan ȋͳȌ Essential Security of Project ȋͳȌ Equity Stock Option Plan Ans: 3 Q.24. The balance sheet of an organization gives information regarding‐ ȋͳȌ Result of operations for a particular Period ȋʹȌ The financial position as on a particular date ȋ͵Ȍ The operating efficiency of a firm. ȋͳȌ Financial position during a particular period www.bankersadda.me | ȋͳȌ All of the above Ans: 2 Q.25. The advantage of telephone interview are‐ ȋͳȌ Relatively low cost per interview ȋʹȌ Good for reaching important people who are inaccessible ȋ͵Ȍ Securing Co‐operation which is not always possible ȋͳȌ All of these ȋͳȌ Both ͳ& ʹ Ans: 5 Q.26. The best advertisement is‐ ȋͳȌ Glow sign boards ȋʹȌ On internet ȋ͵Ȍ TV media ȋͳȌ Print media ȋͳȌ A satisfied Customer Ans: 5 Q.27. Acid Test of a brand is‐ ȋͳȌ Brand preference ȋʹȌ Brand awareness ȋ͵Ȍ Brand loyalty ȋͳȌ Brand equity ȋͳȌ Band acceptability Ans: 3 Q.28. )n banks loans and advances are considered as‐ ȋͳȌ Assets ȋʹȌ liabilities ȋ͵Ȍ Resources ȋͳȌ cause of expenditure ȋͳȌ None of these Ans: 1 Q.29. )n the context of globalization, BPO means‐ ȋͳȌ British Petroleum Organization ȋʹȌ British Passport Office ȋ͵Ȍ Business Process Outsourcing ȋͳȌ Business Process Orientation ȋͳȌ All of the above Ans: 3 Q.30. Modern method of marketing include‐ ȋͳȌ Publicity on the net ȋʹȌ Advertisement on the net ȋ͵Ȍ Soliciting business through e‐mails ȋͳȌ Both ͳand ʹ ȋͳȌ All of the above Ans: 5 Q.31. For effective marketing the salesmen should have which of these qualities‐ ȋͳȌ Creativity ȋʹȌ Team spirit ȋ͵Ȍ Motivation ȋͳȌ Effective communication skill ȋͳȌ All of these Ans: 5 Q.32. Market Research is needed for‐ ȋͳȌ Deciding the market area ȋʹȌ Deciding the right‐product to be sold. ȋ͵Ȍ Making proper marketing decisions ȋͳȌ Deciding right time to sell ȋͳȌ All of these Ans: 5 | Q.33. Which of the following statement is true‐ ȋͳȌ Marketing makes the company to go into loss due to higher expense ȋʹȌ Marketing is not required in profitmaking companies ȋ͵Ȍ Marketing sharpens the mind of the employees ȋͳȌ Marketing is wastage of time. ȋͳȌ All of these Ans: 3 Q.34. Marketing plan helps in‐ ȋͳȌ Better lead generation ȋʹȌ Better systems ȋ͵Ȍ Better results ȋͳȌ Better customer service ȋͳȌ All of the above Ans: 5 Q.35. Motivation means‐ ȋͳȌ )nspiring employees to perform better ȋʹȌ Better communication skills ȋ͵Ȍ Sales coaching ȋͳȌ Market research ȋͳȌ None of these Ans: 1 Q.36. )n a Marketing process in today's world‐ ȋͳȌ Only standard products are sold ȋʹȌ The seller needs to have product knowledge ȋ͵Ȍ The seller should ensure customer satisfaction ȋͳȌ Only quantum of sales matters. ȋͳȌ All of these Ans: 3 Q.37. Sale forecasting involves‐ ȋͳȌ Sales planning ȋʹȌ sales pricing ȋ͵Ȍ Distribution channel ȋͳȌ Consumer Tastes ȋͳȌ All of these Ans: 5 Q.38. )n addition to product , price, promotion, the augmented marketing mix for services include all of the following EXCEPT; ȋͳȌ People ȋʹȌ Packaging ȋ͵Ȍ Process ȋͳȌ Physical evidence ȋͳȌ Both ͳand ʹ Ans: 2 Q.39. Dumping relates to the sale of‐ ȋͳȌ Products in foreign markets that cannot be sold in the home market ȋʹȌ Products discontinued in the home market sold to a foreign market ȋ͵Ȍ Production in foreign markets that cannot pass safety standards in the home market ȋͳȌ None of these ȋͳȌ All of these Ans: 2 Q.40. The following does not represent a market situation‐ ȋͳȌ A bank run dispensary located in its, staff quarters. ȋʹȌ A fund raising charity show for the members of an NGO www.bankersadda.me | ȋ͵Ȍ A meditation camp of a religious organization concluded for its members. ȋͳȌ A stall distributing Kada Prasad in a Gurudwara ȋͳȌ All of these Ans: 4 Q.41. The following offering is not a service‐ ȋͳȌ Fixed deposit receipt ȋʹȌ Postage stamp ȋ͵Ȍ )nsurance policy ȋͳȌ Gift coupon of the chain store. ȋͳȌ All of these Ans: 4 Q.42. The act of obtaining a desired object from someone by offering some in return is called as a‐ ȋͳȌ Transaction ȋʹȌ Exchange ȋ͵Ȍ Relationship ȋͳȌ Value ȋͳȌ None of these Ans: 2 Q.43. is a group of related products that function in a similar manner, are sold to the same customer groups and marketed through the same type of the outlets. ȋͳȌ Group ȋʹȌ Product line ȋ͵Ȍ Category ȋͳȌ Market ȋͳȌ None of these Ans: 2 Q.44. Goods that are typically bought by consumer based on a comparison of suitability, quality price and style are called‐ ‐‐‐‐‐‐‐‐‐‐‐ goods‐ ȋͳȌ )ndustrial ȋʹȌ Specialty ȋ͵Ȍ Shopping ȋͳȌ Convenience ȋͳȌ None of these Ans: 3 Q.45. Out of the following ‐‐‐‐‐‐ is not an objective of pricing‐ ȋͳȌ Profit ȋʹȌ Stabilizing demand an sales of the product ȋ͵Ȍ )mprovement in product quality ȋͳȌ Expansion of business. ȋͳȌ All of these Ans: 4 Q.46. Out the following ‐‐‐‐‐‐‐ is not the three level of the product‐ ȋͳȌ Core ȋʹȌ Symbolic ȋ͵Ȍ Augmented ȋͳȌ fragmented ȋͳȌ None of these Ans: 4 Q.47. Of the following pricing methods‐‐‐‐‐ is not for new product‐ ȋͳȌ Market skimming ȋʹȌ Penetration ȋ͵Ȍ Discriminatory pricing ȋͳȌ None of these ȋͳȌ All of the above Ans: 1 Q.48. )n market skimming pricing strategy‐‐‐‐‐ ȋͳȌ)nitially price is lower than it is reduced ȋʹȌ )nitially price is higher than it is reduced ȋ͵Ȍ )nitial price is high and is maintained high ȋͳȌ None of these ȋͳȌ All of these Ans: 2 | Q.49. Bank of Mathura is offering higher interest‐ratio on fixed deposit to senior citizens of ͳͳyears and above‐ )t is practicing‐ ȋͳȌ Promotional pricing ȋʹȌ Psychological pricing ȋ͵Ȍ Segmental pricing ȋͳȌ Product mix pricing ȋͳȌ All of these Ans: 3 Q.50. ‐‐ pricing, the products are priced below list price ȋor even costȌ for a temporary period to create buying urgency‐ ȋͳȌ Reference ȋʹȌ By‐product ȋ͵Ȍ Promotional ȋͳȌ Market penetration ȋͳȌ All of these Ans: 3 Q.51. tion that arise to ensure that firm takes responsibility for the social costs of their products or production processes stem from which reason for government legislation of business‐ ȋͳȌ To protect companies from each other. ȋʹȌ To protect companies from unfair business practices. ȋ͵Ȍ To protect the interests of the society. ȋͳȌ To businesses from unfair consumer demands. ȋͳȌ All of these Ans: 3 Q.52. The last stage in selling process‐ ȋͳȌ approach ȋʹȌ handling objections ȋ͵Ȍ closing ȋͳȌ follow up ȋͳȌ All of these Ans: 4 www.bankersadda.me | Q.53. The Major advantage of survey research is its‐ ȋͳȌ Simplicity ȋʹȌ Structure ȋ͵Ȍ Organization ȋͳȌ flexibility ȋͳȌ All of these Ans: 4 Q.54. A ‐‐‐‐‐ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything. ȋͳȌ Demand ȋʹȌ Basic staple ȋ͵Ȍ Product ȋͳȌ Service ȋͳȌ All of these Ans: 4 Q.55. is a person's distinguishing psychological characteristics that‐lead to relatively consistent and lasting responses his or her own environment‐ ȋͳȌ Psychographics ȋʹȌ Personality ȋ͵Ȍ Demographics ȋͳȌ lifestyle. ȋͳȌ All of these Ans: 2 Q.56. an in the business buying behaviour model where interpersonal and individual influence might interact is called the‐ ȋͳȌ Environment ȋʹȌ Response ȋ͵Ȍ Stimuli ȋͳȌ Buying center ȋͳȌ All of these Ans: 4 Q.57. The course of a product's sale and profit over its lifetime is called‐ ȋͳȌ The sales chart ȋʹȌ The dynamic growth curve. ȋ͵Ȍ The adoption process ȋͳȌ The product life cycle. ȋͳȌ All of these Ans: 4 Q.58. ll of the following are thought to be sources of new product ideas Except‐ ȋͳȌ )nternal Sources ȋʹȌ Customers ȋ͵Ȍ Competitors ȋͳȌ Local library ȋͳȌ All of these Ans: 3 Q.59. )f (onda uses its company name to cover such different products as its automobiles lawn mowers and motorcycles, it is practicing which of the following‐ ȋͳȌ New brand strategy ȋʹȌ Live extension strategy ȋ͵Ȍ Multiband strategy ȋͳȌ Brand extension strategy ȋͳȌ All of these Ans: 4 Q.60. )f a company ȋconsidering its options on the product/market expansion gridȌ chooses to move in to different unrelated fields ȋfrom what it has ever done beforeȌ with new products as a means to stimulate growth, the company would be following which of the following general strategies. ȋͳȌ Market‐Penetration ȋʹȌ Market development | ȋ͵Ȍ Product development ȋͳȌ Diversification ȋͳȌ All of these Ans: 4 Q.61. When the market research organization chooses a segment of the population that represents the population as a whole, they have chosen a‐ ȋͳȌ Group ȋʹȌ Bi‐variant‐population ȋ͵Ȍ Sample ȋͳȌ Market Target ȋͳȌ None of these Ans: 3 Q.62. Joining with foreign companies to produce or market product and service is called‐ ȋͳȌ Direct exporting ȋʹȌ )ndirect exporting ȋ͵Ȍ Licensing ȋͳȌ Joint‐Venturing ȋͳȌ None of these Ans: 4 Q.63. A ‐‐‐ is a name, term, sign, symbol or design or a combination of these that identified the market or seller of a product or service‐ ȋͳȌ Product feature ȋʹȌ Sponsorship ȋ͵Ȍ Brand ȋͳȌ Logo ȋͳȌ None of these Ans: 3 Q.64. The study of human population in terms of size, density, age, gender, race, occupation and other statistics is called: ȋͳȌ Geothermic ȋʹȌ Demography ȋ͵Ȍ Ethnography ȋͳȌ Geography ȋͳȌ None of these Ans: 2 Q.65. The process that turns marketing strategies and plans in to marketing action in order to accomplish strategic marketing objective is called‐ ȋͳȌ Marketing strategy ȋʹȌ Marketing Control ȋ͵Ȍ Marketing analysis ȋͳȌ Marketing implementation ȋͳȌ None of these Ans: 4 Q.66. )f your company were to make a product‐such as suit of clothes and sell that product your company will come under which sector ? ȋͳȌ Retailer ȋʹȌ Business ȋ͵Ȍ Government ȋͳȌ Service ȋͳȌ None of these Ans: 2 Q.67. Cost that do not vary with production or sales level are called‐ ȋͳȌ fixed costs ȋʹȌ Variable cost ȋ͵Ȍ Standard costs ȋͳȌ )ndependent‐costs ȋͳȌ None of these Ans: 1 Q.68. Consumer )nformation source‐ ȋͳȌ Personal source and commercial source ȋʹȌ Public source ȋ͵Ȍ experiential source www.bankersadda.me | ȋͳȌ all of the above ȋͳȌ None of these Ans: 4 Q.69. Zero‐based budgeting ȋZBBȌ means‐ ȋͳȌ A tool of marketing cost ȋʹȌ a tool for financial analysis ȋ͵Ȍ each year, budgeting starts from a scratch. ȋͳȌ a certain percentage of sales ȋͳȌ both ͳ& ʹ. Ans: 3 Q.70. hich of the following expresses Maslow's Motivation theory best‐‐‐‐ ȋͳȌ )mportance of Motivation for customer development ȋʹȌ Why people are driven by particular need at particular times. ȋ͵Ȍ Where human needs are arranged in a hierarchy. ȋͳȌ All of the above ȋͳȌ None of these Ans: 4 Q.71. The long term objective of marketing is‐ ȋͳȌ Customer satisfaction ȋʹȌ Profit maximization ȋ͵Ȍ Cost cutting ȋͳȌ Profit maximization with customer satisfaction ȋͳȌ None of these Ans: 4 Q.72. Which among the following is statistical indicator for equality in income distribution‐ ȋͳȌ Gini Coefficient ȋʹȌ Price )ndices ȋ͵Ȍ GNP ȋͳȌ GDP ȋͳȌ None of these Ans: 1 Q.73. Short term planning focuses on‐ ȋͳȌ Functional plans ȋʹȌ Long term objective ȋ͵Ȍ Specific goal ȋͳȌ Both ͳ& ͵ ȋͳȌ None of these Ans: 4 Q.74. )n marketing terms Attitude can best be defined as a ‐ ȋͳȌ Rude behaviour of Salesperson ȋʹȌ Rude behaviour of consumer ȋ͵Ȍ Mental state of consumer ȋͳȌ Ego of the marketing executive ȋͳȌ None of these Ans: 3 Q.75. Reference group influences Vis‐a‐Vis consumption decision is a function of the‐‐‐‐ ȋͳȌ Product Category ȋʹȌ Group characteristics ȋ͵Ȍ Group communication process ȋͳȌ All of these ȋͳȌ None of these Ans: 4 | Q.76. Just in time ȋJ)TȌ technique is getting wider acceptance world over. The technique was first introduced in‐ ȋͳȌ )ndia ȋʹȌ America ȋ͵Ȍ Japan ȋͳȌ None of these ȋͳȌ All of these Ans: 3 Q.77. The level of commitment that consumers feel towards a given brand is called‐ ȋͳȌ Brand equity ȋʹȌ Brand Name ȋ͵Ȍ Brand loyalty ȋͳȌ None of these ȋͳȌ All of these Ans: 3 Q.78. Assigning specific Jobs and work places to the selected candidates is known as‐ ȋͳȌ Placement ȋʹȌ Recruitment ȋ͵Ȍ Transfer ȋͳȌ Promotion ȋͳȌ All of these Ans: 1 Q.79. As a councillor, a personnel manager‐ ȋͳȌ Reminds the management of moral obligations towards employees. ȋʹȌ Encourages the employees. ȋ͵Ȍ Tries to settle the disputes between labour & management. ȋͳȌ All of these ȋͳȌ None of these Ans: 2 Q.80. )nformation systems can assist manager by ‐ ȋͳȌ Providing information ȋʹȌ Providing data on internal sources ȋ͵Ȍ Directing ȋͳȌ All of the above ȋͳȌ None of these Ans: 4 Q.81. Warehouse Management does not include ‐ ȋͳȌ Space determination ȋʹȌ Stock layout ȋ͵Ȍ Stock design ȋͳȌ Stock placement ȋͳȌ Order picking procedure Ans: 5 Q.82. A marketing technique where marketer plays a specific role in a particular segment is called ‐ ȋͳȌ Mass Marketing ȋʹȌ Niche marketing ȋ͵Ȍ Strategic Marketing ȋͳȌ Communication Marketing ȋͳȌ None of these Ans: 2 Q.83. Which among the following is not an example of convenience goods? ȋͳȌ Tea ȋʹȌ Newspaper ȋ͵Ȍ Coffee ȋͳȌ Shirts ȋͳȌ None of these Ans: 4 www.bankersadda.me | Q.84. )n Marketing Mix ͳPǯs )mply ‐ ȋͳȌ Product, Price, Place, Promotion ȋʹȌ Product, Price, Policy, Place ȋ͵Ȍ Place, People, Product, Promotion ȋͳȌ All of the above ȋͳȌ None of these Ans: 1 Q.85. )n Market segmentation which among the following is not an economic component‐ ȋͳȌ Age ȋʹȌ Gender ȋ͵Ȍ Both ͳand ʹ ȋͳȌ )ncome level ȋͳȌ Taxes Ans: 3 Q.86. Which among the following is a feature of good forecasting method ‐ ȋͳȌ Accuracy ȋʹȌ Simplicity ȋ͵Ȍ Economy ȋͳȌ Availability ȋͳȌ All of these Ans: 5 Q.87. A person who ultimately determines any part or whole of the buying decision is called‐ ȋͳȌ Decider ȋʹȌ Buyer ȋ͵Ȍ User ȋͳȌ )nfluencer ȋͳȌ None of these Ans: 1 Q.88. a firm sells off part of its business to another it is called‐ ȋͳȌ Diversification ȋʹȌ Divestment ȋ͵Ȍ Pruning ȋͳȌ Strategy ȋͳȌ Joint venture Ans: 2 Q.89. Buyer Resistance means ‐ ȋͳȌ Buyers fighting with the salesman ȋʹȌ Reluctant salesman ȋ͵Ȍ )ndifferent Salesman ȋͳȌ (esitant buyers ȋͳȌ None of these Ans: 4 Q.90. Digital Bank can be resorted through ‐ ȋͳȌ Mobile phones ȋʹȌ )nternal ȋ͵Ȍ Telephones ȋͳȌ All of these ȋͳȌ None of these Ans: 4 Q.91. ve in the sale of one of the following ‐ ȋͳȌ Debit – Card ȋʹȌ Credit‐ Cards ȋ͵Ȍ )nternal‐ Banking ȋͳȌ Auto Loan ȋͳȌ All of these Ans: 5 Q.92. Target market for debit card is ‐ ȋͳȌ All existing account holder ȋʹȌ All sales persons ȋ͵Ȍ All NR)ǯs ȋͳȌ All (N)ǯs ȋͳȌ All of these Ans: 1 | Q.93. SME means ‐ ȋͳȌ Small and medium enterprises ȋʹȌ Small scale marketing entities ȋ͵Ȍ Small & medium establishments ȋͳȌ None of these Ans: 1 Q.94. DzOut‐sourcing means service rendered by ‐ ȋͳȌ Outside agencies ȋʹȌ Other departments of the company ȋ͵Ȍ Employees other than the sales person ȋͳȌ Marketing department ȋͳȌ None of these Ans: 1 Q.95. promotion involves, the incorrect option‐ ȋͳȌ Building product awareness ȋʹȌ Creating interest ȋ͵Ȍ Providing )ntonation ȋͳȌ Designing new product ȋͳȌ None of these Ans: 4 Q.96. DSA Means ‐ ȋͳȌ District sales Authority ȋʹȌ Direct Selling Agent ȋ͵Ȍ Distributor and Sales agent ȋͳȌ None of these ȋͳȌ All of these Ans: 2 Q.97. DzConversiondz in sales language means ‐ ȋͳȌ Converting a buyer into a seller ȋʹȌ Converting a seller into a buyer ȋ͵Ȍ Converting a prospect into customer ȋͳȌ All of these ȋͳȌ None of these Ans: 3 Q.98. Bank Marketing is treated as ‐ ȋͳȌ Transaction marketing ȋʹȌ Service marketing ȋ͵Ȍ )ndoor marketing ȋͳȌ all of these ȋͳȌ None of these Ans: 2 Q.99. Leads can be provided by ‐ ȋͳȌ friends relatives ȋʹȌ Websites ȋ͵Ȍ Directories ȋͳȌ All of these ȋͳȌ None of these Ans: 4 Q.100. Marketing is – Find the wrong option ‐ ȋͳȌ an ancient concept ȋʹȌ a modern concept ȋ͵Ȍ a continuous affair ȋͳȌ a team effort ȋͳȌ None of these Ans: 1 Q.101. Customerǯs Relationship with the Bank is influenced by ‐ ȋͳȌ Customerǯs attitudes ȋʹȌ Attitude of bank staff ȋ͵Ȍ Attitudes of salesperson ȋͳȌ Good service ȋͳȌ All of these Ans: 5 www.bankersadda.me | Q.102. Delivery channel other than Bank counters are‐ ȋͳȌ ATMǯs ȋʹȌ )nternet Banking ȋ͵Ȍ Mobile Banking ȋͳȌ Tele Banking ȋͳȌ All of the above Ans: 5 Q.103. The Sequence of a sales process is ‐ ȋͳȌ Lead generation, call, presentation & sale ȋʹȌ Sales, presentation, lead generation, call ȋ͵Ȍ Lead generation, call, sale & presen tation ȋͳȌ There is no sequence required ȋͳȌ None of these Ans: 1 Q.104. Automated Teller machines ȋATMsȌ are innovation for the banking industry. )n terms of the service industry this is an innovation in the – element of the marketing mix. ȋͳȌ Pricing ȋʹȌ Promotion ȋ͵Ȍ Distribution ȋͳȌ Product ȋͳȌ None of these Ans: 3 Q.105. brand is BEST defined as a ‐ ȋͳȌ Registered design or symbol that is displayed on the product. ȋʹȌ Related group of words that describe the product. ȋ͵Ȍ Name, symbol, design or combination of these that identifies a sellerǯs product. | ȋͳȌ Copyrighted wordȋsȌ that give the manu facturer exclusive ownership. ȋͳȌ Name of the manufacturer of the product. Ans: 3 Q.106. One distinguishing factor between a brand name and a brand is that a brand Name. ȋͳȌ Creates customer loyalty ȋʹȌ Consists of word ȋ͵Ȍ )dentifies only one item in the product mix ȋͳȌ )mplies an organizationǯs Name ȋͳȌ None of these Ans: 2 Q.107. When a firm uses one of its existing brand name as part of a brand name for an improved or new product, the branding is called ȋͳȌ )ndividual branding ȋʹȌ Over all family branding ȋ͵Ȍ Line family branding ȋͳȌ Brand extension branding ȋͳȌ None of these Ans: 4 Q.108. A carton of orange juice has no brand name and on the package only the name of the product Ǯ Orange Juiceǯ is written. This is an example of ‐ ȋͳȌ a manufacturerǯs brand ȋʹȌ an own label brand ȋ͵Ȍ a no frills brand ȋͳȌ a generic brand ȋͳȌ None of these Ans: 4 Q.109. When branding is used, all of a firmǯs products are branded with the same name or at least part of the name: ȋͳȌ )ndividual ȋʹȌ Trademark ȋ͵Ȍ Family ȋͳȌ Selective ȋͳȌ Extension Ans: 3 Q.110. Labeling is important for three reasons‐ promotional and legal reasons. What is the third reason? ȋͳȌ Marketing ȋʹȌ Branding ȋ͵Ȍ Strategic ȋͳȌ )nformational ȋͳȌ None of these Ans: 4 Q.111. Labeling is important for informational, legal & ‐ reasons ‐ ȋͳȌ Marketing ȋʹȌ Branding ȋ͵Ȍ Strategic ȋͳȌ Promotional ȋͳȌ None of these Ans: 4 www.bankersadda.me | Q.112. The label and a soft drink can reads Dz cool and reforesting for what reason are these words used? ȋͳȌ To provide information ȋʹȌ To encourage multiple purchases ȋ͵Ȍ To promote the product ȋͳȌ To satisfy legal requirements ȋͳȌ None of these Ans: 3 Q.113. Multiple packaging is ‐ ȋͳȌ Likely to increase demand ȋʹȌ The same as family packaging ȋ͵Ȍ The most effective type of packaging ȋͳȌ The most expensive ȋͳȌ None of these Ans: 2 Q.114. Marketers should view packaging as a major strategic tool, especially for ‐ ȋͳȌ Consumer Convenience products ȋʹȌ )ndustrial products ȋ͵Ȍ Consumer Shopping products ȋͳȌ Specialty products ȋͳȌ None of these Ans: 1 Q.115. The first step in selling process‐ ȋͳȌ Pre‐approach ȋʹȌ approaching the customer ȋ͵Ȍ Making the presentations ȋͳȌ Prospecting ȋͳȌ None of these Ans: 4 Q.116. Before Contacting acceptable prospects, a salesperson for an industrial cleaning equipment company analyzes information about the prospects, product need, feeling about brands, and personal characteristics. This process is called ‐ ȋͳȌ Prospecting ȋʹȌ pre approach ȋ͵Ȍ approach ȋͳȌ making the presentation ȋͳȌ Preparing Ans: 5 Q.117. Which of the following is most likely to stimulate customer loyalty ‐ ȋͳȌ Coupons ȋʹȌ Sweepstakes ȋ͵Ȍ Frequent user incentives ȋͳȌ Premiums ȋͳȌ Samples Ans: 3 Q.118. A good definition of would be that it consists of direct connections with carefully targeted individual consumers to both obtain an immediate response and cultivate lasting customer relationships‐ ȋͳȌ advertising ȋʹȌ direct marketing ȋ͵Ȍ sales promotion ȋͳȌ public relations ȋͳȌ None of these Ans: 2 Q.119. Personal selling tries to achieve three general goals finding prospects, convincing prospects to buy and ‐ ȋͳȌ Monitoring new products being developed | ȋʹȌ Being aware of competitors sales activities ȋ͵Ȍ Avoiding repeat sales ȋͳȌ Keeping customer satisfied ȋͳȌ None of these Ans: 4 Q.120. "Pure Banking Nothing Else" ‐ Advertisement title belongs to which Bank ? ȋͳȌ Allahabad Bank ȋʹȌ State Bank of )ndia ȋ͵Ȍ Canara Bank ȋͳȌ Union Bank ȋͳȌ )ndian Overseas Bank Ans: 2 Q.121. Which of the following statement is FALSE ? ȋͳȌ Marketing is a consumer – oriented process. ȋʹȌ Marketing is much more than selling and advertising. ȋ͵Ȍ The concept of marketing is a narrow term. ȋͳȌ Marketing starts even before production starts. ȋͳȌ Marketing helps the enterprise to adapt to the changing conditions and circumstances. Ans: 3 Q.122. Which of the following organization gave the definition – ǮMarketing is concerned with the people and activities involved in the flow of goods and services from producer to consumerǯ ȋͳȌ American Marketing Association ȋʹȌ UK institute of Marketing ȋ͵Ȍ University of Regina ȋͳȌ (arvard Law School ȋͳȌ University of Chicago Ans: 1 Q.123. Which of the following is NOT one of the characteristics of services ? ȋͳȌ Perishability ȋʹȌ Variability ȋ͵Ȍ Customer Participation ȋͳȌ Tangibility ȋͳȌ )nseparability Ans: 4 Q.124. Which of the following sector comes under the services sectors ? ȋͳȌ Tourism ȋʹȌ Legal ȋ͵Ȍ Transportation ȋͳȌ Communication ȋͳȌ All of these Ans: 5 Q.125. Expand SWOT. ȋͳȌ Strengths, Width, Opportunities, Threats ȋʹȌ Security, Weaknesses, Opportunities, Threats. ȋ͵Ȍ Strengths, Weaknesses, Opportunities, Threats ȋͳȌ Society, Weaknesses, Opportunities , Travel ȋͳȌ Systems, Weaknesses, Opportunities, Travel Ans: 3 Q.126. Which of the following is NOT a part of ǮProduct Life Cycleǯ ? ȋͳȌ )ntroduction ȋʹȌ Growth www.bankersadda.me | ȋ͵Ȍ Saturation ȋͳȌ )nflation ȋͳȌ Maturity Ans: 4 Q.127. What is meant by BʹB E‐business Model ? ȋͳȌ Bank‐to Business ȋʹȌ Business‐to Bank ȋ͵Ȍ Building‐to Business ȋͳȌ Business –to Broadcast ȋͳȌ Business‐to Business Ans: 5 Q.128. Describe BʹC model of e‐business. ȋͳȌ Selling of products and services to corporates. ȋʹȌ Selling of products and services directly to consumers. ȋ͵Ȍ Consumers name own prices, which businesses can accept or decline. ȋͳȌ Businesses selling to local state, and federal agencies. ȋͳȌ Consumers selling directly to other consumers. Ans: 2 Q.129. ȋͳȌ )ndirect Marketing ȋʹȌ Field Marketing ȋ͵Ȍ Virtual Marketing ȋͳȌ Direct Marketing ȋͳȌ Online Marketing Ans: 4 Q.130. What is M‐marketing? ȋͳȌ Mobile Marketing ȋʹȌ Management Marketing ȋ͵Ȍ Model Marketing ȋͳȌ Modern Marketing ȋͳȌ Mind Marketing Ans: 1 Q.131. What are specialty stores? ȋͳȌ Stores that specializes in electronic goods only. ȋʹȌ Stores that specializes in a single line of goods with a deep assortment to give wider choice to customers. ȋ͵Ȍ Stores that are managed by hawkers, pedlars, street vendors. ȋͳȌ Stores that offer great shopping convenience to customers. ȋͳȌ Stores that specializes in selling books only. Ans: 2 Q.132. What is concept Marketing ? ȋͳȌ )t is the type of marketing in which manufactures own outlets and exclusive show rooms. ȋʹȌ )t is the factory outlets owned and operated by retailers. ȋ͵Ȍ )t is an act of converting a new concept into a product. ȋͳȌ )t is the concept of marketing through sending messages on mobiles. ȋͳȌ None of these Ans: 3 Q.133. Expand )CDT Model. ȋͳȌ )nformation, communication, Transaction and Distribution. ȋʹȌ )nvestment, communication, transaction and distribution. ȋ͵Ȍ )nternet, carrier, Transaction and Distribution. ȋͳȌ )nternet, communication, Transport and Distribution. ȋͳȌ )nformation, communication, Transportation and Distribution. Ans: 1 | Q.134. An advertisement is not for . ȋͳȌ Suggesting new uses of product. ȋʹȌ Explaining how a product works. ȋ͵Ȍ Telling about a new product. ȋͳȌ Building brand preferences. ȋͳȌ None of these Ans: 2 Q.135. Which of the following is NOT a base for Market segmentation ? ȋͳȌ Behavioral Segmentation ȋʹȌ Demographic Segmentation ȋ͵Ȍ Geographic Segmentation ȋͳȌ Psychographic segmentation ȋͳȌ Status Segmentation Ans: 5 Q.136. Which of the following is NOT an important component of ǮPROMOT)ONAL M)Xǯ? ȋͳȌ Advertising ȋʹȌ Personal selling ȋ͵Ȍ Sales Promotion ȋͳȌ Publicity ȋͳȌ Total quality Management Ans: 5 Note: There are five important components in promotional mix‐ 1. Advertising 2. Personal Selleing 3. Sales promotion. 4. Publicity and public relations. 5. Direct Marketing Q.137. non‐ personal mass communication by an sponsor. ȋͳȌ Unidentified ȋʹȌ )dentified ȋ͵Ȍ Powerful ȋͳȌ Spontaneous ȋͳȌConvenient Ans: 2 Q.138. Which of the following factors do not affect the ǮPricing Policyǯ of a company ? ȋͳȌ Cost ȋʹȌ Demand ȋ͵Ȍ Competition ȋͳȌ Distribution Channel ȋͳȌ Standard of living Ans: 5 Q.139. The task of creating strong customer loyalty is called: ȋͳȌ Accountable Marketing ȋʹȌ Total Quality Marketing ȋ͵Ȍ Relationship Marketing ȋͳȌ Direct Marketing ȋͳȌ None of these Ans: 3 Q.140. What is meant by the term ǮBrand insistence? ȋͳȌ A buyer will buy the brand but has an open mind to try another brand. ȋʹȌ A buyer insists on purchasing one brand only and will not accept a substitute. ȋ͵Ȍ A buyer has no knowledge of the existence of brand. ȋͳȌ A buyer favors the purchase of the brand ȋͳȌ A buyer has a strong attachment to the brand and will not accept a substitute if brand is available. Ans: 2 www.bankersadda.me | Q.141. Which of the following statements is correct? ȋͳȌ Marketing is the term used to refer only to the sales function within a firm. ȋʹȌ Marketing managers usually donǯt get involved in production or distribution decisions. ȋ͵Ȍ Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole. ȋͳȌ Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, society at large. ȋͳȌ None of these Ans: 4 Q.142. The term marketing refers to ———‐ ȋͳȌ New product concepts and improvements ȋʹȌ Advertising and promotion activities ȋ͵Ȍ A philosophy that stresses customer value and satisfaction ȋͳȌ Planning sales campaigns ȋͳȌ None of these Ans: 3 Q.143. )n the history of marketing, when did the production period end? ȋͳȌ )n the late ͳͺͳͳ s ȋʹȌ )n the early ͳͻͳͳ s ȋ͵Ȍ )n the ͳͻʹͳs ȋͳȌ After the end of the Second World War ȋͳȌ None of these Ans: 3 Q.144. A marketing philosophy summarized by the phrase Dza good product will sell itselfdz is characteristic of the ——— period. ȋͳȌ Production ȋʹȌ Sales ȋ͵Ȍ Marketing ȋͳȌ Relationship ȋͳȌ None of these Ans: 1 Q.145. Which of the following factors contributed to the transition from the production period to the sales period? ȋͳȌ )ncreased consumer demand ȋʹȌ More sophisticated production techniques ȋ͵Ȍ )ncrease in urbanization ȋͳȌ The Great Depression ȋͳȌ None of these Ans: 2 Q.146. An organisation with a ———— orientation assumes that customers will resist purchasing products not deemed essential. ȋͳȌ Production ȋʹȌ Marketing ȋ͵Ȍ Relationship ȋͳȌ Sales ȋͳȌ None of these Ans: 4 | Q.147. )n the relationship marketing firms focus on ——— relationships with —————. ȋͳȌ Short term; customers and suppliers ȋʹȌ Long term; customers and suppliers ȋ͵Ȍ Short term; customers ȋͳȌ Long term; customers ȋͳȌ None of these Ans: 2 Q.148. Political campaigns are generally examples of ———. ȋͳȌ Cause marketing ȋʹȌ Organization marketing ȋ͵Ȍ Event marketing ȋͳȌ Person marketing ȋͳȌ None of these Ans: 4 Q.149. The Coca Cola organisation is an official sponsor of the Olympics. The firm is engaging in —— ȋͳȌ Place marketing ȋʹȌ Event marketing ȋ͵Ȍ Person marketing ȋͳȌ Organization marketing ȋͳȌ None of these Ans: 2 Q.150. Todayǯs marketers need ….... ȋͳȌ Neither creativity nor critical thinking skills ȋʹȌ Both creativity and critical thinking skills ȋ͵Ȍ Critical thinking skills but not creativity ȋͳȌ Creativity but not critical thinking skills ȋͳȌ None of these Ans: 2 Quick Notes: 1. Market May Comprise of: i. One seller and many buyers ii. Many sellers and one buyer iii. Many sellers and Many buyers iv. Few sellers and Many buyers v. Many sellers and Few buyers 2. A Dzlikelydz interested customer of the bank is termed as prospect. 3. )n Marketing, calling on the prospective customers is known as a call. 4. Division of the whole market into relatively homogeneous groups is called Market Segmentation. 5. Marketing Guru Philip Kotler defines market segmentation as the subdivision of a market into homogeneous subjects of customers. 6. Marketing Mix: )t is the set of marketing tools that a firm uses to pursue its marketing objectives in the target market. 7. E. Jerome McCarty proposed a classification of marketing mix in four key areas: 1. Product 2. Price 3. Place 4. Promotion 8. SWOT Analysis: A tool used by organization to help the firm to establish its strength. S – Strengths W – Weakness O – Opportunity T ‐ Threats Note: Strengths and Weakness are – )nternal Function Opportunity and Threats are ‐ External Function 9. 4 Stages of Product Life Cycle (PLC): i. )ntroduction ii. Growth iii. Maturity iv. Decline 10. Brand: Brand is defined as Dza name, term, sign and symbol or a combination of these, that identifies the maker or seller of the product www.bankersadda.me | . 11. Brand Equity: )t refers to the value of the Brand. 12. JIT – Just in Time 13. MRTP – Monopolies and Restrictive Trade Practices 14. IMC – )ntegrated Marketing Communications 15. )n Double win strategy customer gets price debate. | 16. Monopoly (only one seller) exists when a specific person or enterprise is the only supplier of a particular commodity, which relates to a single entity's control of a market to purchase a good or service. 17. Oligopoly ȋfew sellersȌ which consists of a few entities dominating an industry. 18. MRP – Manufacturing Resource Planning 19. HNI – (igh Networth )ndividual 20. The Concept of Goriila Marketing is introduced by J.C. Levinson. 21. The Method of sending promotional items to clients is called Drip Marketing. 22. Marketing via e‐mail falls under the category of direct marketing. 23. CTR ȋClick Through RateȌ is related to Advertising metrics. 24. Creating a buzz in the industry is an example of Viral Marketing. 25. A non – traditional, low cost, flexible and highly effective marketing is termed as Goriila Marketing. www.bankersadda.me | |
