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SOLUTION BRIEF TRANSCREATION SERVICES Take Your Creative Content Global Your organization spends a great deal of time, money, and resources crafting your ideal brand identity and messaging−for your home market. But successfully taking your brand or campaign global requires protecting the intent of that messaging across other languages. Depending on your target market, you may find your creative content needs significant changes, from graphics and layout to copywriting. Transcreation is the most effective and efficient way to create those changes, without losing the original emotion and intent of your content. Transcreation: More than Just Translation As useful as translation and localization can be for factual content like product descriptions, help documentation, or technical data, your creative content requires something more. Lionbridge Delivers • One-stop solution for global creative work • Worldwide in-market experts • Support for 100+ languages • Scalable operational process • Complete multimedia production capability • Collaboration with creative agencies • Experience with top global brands Transcreation is the process of recreating precise brand content for a target language and market, while preserving its creative and emotional appeal. Lionbridge offers a complete suite of transcreation services for all content types and channels. Our linguistic validation process will help you determine what content to transcreate, and our global network of in-market experts and creative production specialists will show you how with: • In-market evaluation services • Language adaptation • Target language copywriting • Design adaptation, including DTP and multimedia services • Language quality services Don’t lose the very elements that make your marketing content come alive. Make transcreation central to your global marketing work. www.lionbridge.com Transcreation vs Translation When the success of your content relies on your essential brand voice and style coming through clearly, choose transcreation over translation: LANGUAGE IMAGERY OUTPUT Humor, puns, idioms Graphics Advertising Jargon, industry terms Photography Web copy Cultural references Color Email Marketing Taglines, slogans, headlines Fonts Multi-country/region campaigns Lionbridge Transcreation Benefits • Improve marketing ROI and reduce multi-agency spend • Increase brand consistency and relevancy • Understand and leverage market nuances • Eliminate messaging faux pas • Improve global customer engagement The Lionbridge Difference Lionbridge puts language at the core, along with industry and marketing knowledge, for transcreation that localizes and globalizes your brand. Get Started Our global team consists of linguists with creative backgrounds who understand conceptual language and are uniquely skilled at relaying concepts in a compelling way in their own language. Ready to learn more? Lionbridge experts are ready to help ensure your marketing investment delivers both local relevance and global returns. These specialized resources work collaboratively with your creative agencies, in-country teams, and brand stewards to ensure your adapted messaging is linguistically and culturally correct−and that it has the same impact as the original. ABOUT LIONBRIDGE Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 100,000 professional cloud workers, we provide translation, online marketing, global content management and application testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centers in 28 countries. To learn more visit: www.lionbridge.com www.lionbridge.com