Download our Transcreation Solution Brief

SOLUTION BRIEF
TRANSCREATION
SERVICES
Take Your Creative Content Global
Your organization spends a great deal of time, money, and resources crafting
your ideal brand identity and messaging−for your home market. But successfully
taking your brand or campaign global requires protecting the intent of that
messaging across other languages.
Depending on your target market, you may find your creative content needs
significant changes, from graphics and layout to copywriting. Transcreation is
the most effective and efficient way to create those changes, without losing the
original emotion and intent of your content.
Transcreation: More than Just Translation
As useful as translation and localization can be for factual content like product
descriptions, help documentation, or technical data, your creative content
requires something more.
Lionbridge Delivers
• One-stop solution for global
creative work
• Worldwide in-market experts
• Support for 100+ languages
• Scalable operational process
• Complete multimedia production
capability
• Collaboration with creative
agencies
• Experience with top global brands
Transcreation is the process of recreating precise brand content for a target
language and market, while preserving its creative and emotional appeal.
Lionbridge offers a complete suite of transcreation services for all content types
and channels. Our linguistic validation process will help you determine what
content to transcreate, and our global network of in-market experts and creative
production specialists will show you how with:
•
In-market evaluation services
•
Language adaptation
•
Target language copywriting
•
Design adaptation, including DTP and multimedia services
•
Language quality services
Don’t lose the very elements that make your marketing content come alive. Make
transcreation central to your global marketing work.
www.lionbridge.com
Transcreation vs Translation
When the success of your content relies on your essential brand voice and style
coming through clearly, choose transcreation over translation:
LANGUAGE
IMAGERY
OUTPUT
Humor, puns, idioms
Graphics
Advertising
Jargon, industry terms
Photography
Web copy
Cultural references
Color
Email Marketing
Taglines, slogans,
headlines
Fonts
Multi-country/region
campaigns
Lionbridge Transcreation
Benefits
• Improve marketing ROI and
reduce multi-agency spend
• Increase brand consistency and
relevancy
• Understand and leverage market
nuances
• Eliminate messaging faux pas
• Improve global customer
engagement
The Lionbridge Difference
Lionbridge puts language at the core, along with industry and marketing
knowledge, for transcreation that localizes and globalizes your brand.
Get Started
Our global team consists of linguists with creative backgrounds who understand
conceptual language and are uniquely skilled at relaying concepts in a compelling
way in their own language.
Ready to learn more? Lionbridge
experts are ready to help ensure
your marketing investment delivers
both local relevance and global
returns.
These specialized resources work collaboratively with your creative agencies,
in-country teams, and brand stewards to ensure your adapted messaging is
linguistically and culturally correct−and that it has the same impact as the original.
ABOUT LIONBRIDGE
Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and
effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd
of more than 100,000 professional cloud workers, we provide translation, online marketing, global content management and application
testing solutions that ensure global brand consistency, local relevancy and technical usability across all touch points of the customer
lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centers in 28 countries.
To learn more visit: www.lionbridge.com
www.lionbridge.com